Do you have to match every single word in your domain to your keyword?

Maryjane Burnz · 02-25-2011, 12:02 PM

Can it be say, ilovetogetmesomepizza.com if the keyword is 'get me some pizza'?
Will that work as well? Or close to as well...
Obvi that is a bit long, but it's just for examples sake.

=)

Defunct · 02-25-2011, 12:06 PM

You won't get the exact match domain benefit/boost if you do that.

Needs to be the same keyword in the same order.

Otherwise having the keywords in the domain is fine, it just won't give you the EMD advantage.

I personally wouldn't want to rely on EMD's as a business as you won't to generally target multiple keywords and also long tail.

KenJ · 02-25-2011, 12:07 PM

Your example is fine. Many people add a prefix or suffix to the keyword simply because the domain name they want has already been taken.
Keep the phrase intact within the name and you will be fine.

Now about that Pizza!!

Kenj

Maryjane Burnz · 02-25-2011, 12:11 PM

I know, I think I might have a subconscious craving.. .
Thanks for the advices guys!
haha though they are rather contradictory and leave me back in the same confused chair I was in before.. thanks all the same =)

IM Ash · 02-25-2011, 12:15 PM

It will still work but it seems a suffix works better. So something like getmesomepizzanow.com will be more suitable.

However, the weightage placed on EMD (exact match domains) isn't as strong as it was a few months ago. Google in particular are placing more trust in authority sites that contain unique value-adding content.

Establish a brand and provide value - that is the recipe to long-term success.

Joe Ditzel · 02-25-2011, 12:24 PM

Here are few discussions that might give you some ideas:

Anyone using 'Google Stop Words' in their domain names?

Stop words in Domain names? Google News Archive forum at WebmasterWorld

Stop words in domain names?? - UK Business Forums

Alexa Smith · 02-25-2011, 12:29 PM

Quote:

Originally Posted by Eleva8

the weightage placed on EMD (exact match domains) isn't as strong as it was a few months ago.

That's a very big claim, Ashley - and not one I've seen anywhere else.

Please don't misunderstand me: I'm not about to argue with it, nor am I trying to suggest you're wrong.

But I'd be very interested indeed to see some evidence/proof/argument about it, if you have any, please? And in particular relating to what's changed over the last few months? Because it could potentially be enormously significant to large numbers of people here, I'm sure? Including me.

Mike McAleer · 02-25-2011, 12:59 PM

It is way better to have a shorter exact name because google wants to make sure that those keywords are the key premise of the website.

IM Ash · 02-25-2011, 01:02 PM

Quote:

Originally Posted by Alexa Smith

That's a very big claim, Ashley - and not one I've seen anywhere else.

Please don't misunderstand me: I'm not about to argue with it, nor am I trying to suggest you're wrong.

But I'd be very interested indeed to see some evidence/proof/argument about it, if you have any, please? And in particular relating to what's changed over the last few months? Because it could potentially be enormously significant to large numbers of people here, I'm sure? Including me.

Hey Alexa,

Well, I should let you know that I know the inner workings of Google's algo

Can I back up my claim - No Ways! My statement is based on 3 of my EMD's that have lost significant rankings compared to 2 of my other sites that do not rely on EMD's for a ranking boost.

All 5 of these sites have a similar backlinking structure and non of them have profile links pointing to them. This obviously isn't enough proof to back up my statement as there could be various other variables that could have affected my rankings.

Is it a bold claim to say that EMD's are not as powerful as they once were - It Certainly Is! Am I wrong: I could be?

Although I do not have enough proof to back up my statement and I'm sure many believe that EMD's will never lose their power because of the "brand" argument, but my personal belief is that Google will soon decipher the difference between what is a brand name and what is an attempt to gain better ranking through one's domain name.

I am looking at Google's vision as a search engine and I am aligning myself to what they want to achieve. Because I believe what their algo cannot do today it will certainly be able to do in future.

But that is just me

and my future IM plans is to stay away from sniper type sites and to focus on building authority sites that demand top rankings

Maryjane Burnz · 02-25-2011, 01:15 PM

Quote:

Originally Posted by FreshDomains

It is way better to have a shorter exact name because google wants to make sure that those keywords are the key premise of the website.

Yah I've got that one figured out, I was just wondering if the non-relevant words before the keyword is THAT big of a problem..

tnx

Maryjane Burnz · 02-25-2011, 01:16 PM

Quote:

Originally Posted by Joe Ghostwriter

Here are few discussions that might give you some ideas:

Anyone using 'Google Stop Words' in their domain names?

Stop words in Domain names? Google News Archive forum at WebmasterWorld

Stop words in domain names?? - UK Business Forums

Thanks!
I do google the crap out of things before I ask you guys, just sometimes I don't believe a word I read anymore and need someone to tell me what I want to hear..
hahaa

MarcG · 02-25-2011, 03:29 PM

all great advice. i was wondering about a specific longtail keyword rich URL for one of my niches... i think i'll go with the .com thx.

DireStraits · 02-25-2011, 03:33 PM

Quote:

Originally Posted by Eleva8

Hey Alexa,

Well, I should let you know that I know the inner workings of Google's algo

Can I back up my claim - No Ways! My statement is based on 3 of my EMD's that have lost significant rankings compared to 2 of my other sites that do not rely on EMD's for a ranking boost.

All 5 of these sites have a similar backlinking structure and non of them have profile links pointing to them. This obviously isn't enough proof to back up my statement as there could be various other variables that could have affected my rankings.

Is it a bold claim to say that EMD's are not as powerful as they once were - It Certainly Is! Am I wrong: I could be?

Although I do not have enough proof to back up my statement and I'm sure many believe that EMD's will never lose their power because of the "brand" argument, but my personal belief is that Google will soon decipher the difference between what is a brand name and what is an attempt to gain better ranking through one's domain name.

I am looking at Google's vision as a search engine and I am aligning myself to what they want to achieve. Because I believe what their algo cannot do today it will certainly be able to do in future.

But that is just me

and my future IM plans is to stay away from sniper type sites and to focus on building authority sites that demand top rankings

Personally, I'm getting away from exact-match domains for my new Clickbank-monetised sites, but I still have many of them for my AdSense and Amazon sites, and haven't noticed any drop in their power at all.

Some of these sites have been backlinked very little, and still rank fine. In fact, rankings haven't dropped at all. They fluctuate a bit from time-to-time, just as they always did, but on the whole they hold reasonably steady. Most of the keywords are pretty low-competition, though - but I think that is precisely when an EMD comes into its own ... no?

Recently I realised I had one exact-match domain registered for which I hadn't set up a site yet. So I created a quick mini-site on it the other week, with a content placeholder containing no keywords except for in a single H1 tag. Went to the top half of Google UK page #2. And the ones underneath me - most of which had backlinks, actual content and a better keyword density and so on - should, "by rights", have been above me.

Everything about my site's SEO was inferior to theirs, and there was very little on it to establish relevance for this particular keyword. Indeed, the only thing I had "over them" was the EMD.

So while I don't know whether they hold exactly as much weight as they did last week, last month or last year, I do know that I've seen little to no difference all the time I've been using them (just over 2 years or so).

My own decision to abandon them for new sites isn't a response to a perceived drop in effectiveness, but due to a change of business model and personal preference. Since I plan to have less Clickbank-monetised sites than I've ever had AdSense/Amazon sites, I envisage building them out much larger and "branding them" as much as possible. EMDs, on the whole, really aren't so conducive to that, I think.

Just my thoughts/observations/experiences, anyhow ...

Danervin · 02-25-2011, 03:47 PM

Hello Mary,

Yes that should work I would also sprinkle the keyword throughout your text and use 5-8 LSI keywords also. Posting articles on various sites with the key word will also build SEO ranking I don't no why but search engines love this......

IM Ash · 02-25-2011, 04:47 PM

Quote:

Originally Posted by DireStraits

Personally, I'm getting away from exact-match domains for my new Clickbank-monetised sites, but I still have many of them for my AdSense and Amazon sites, and haven't noticed any drop in their power at all.

Some of these sites have been backlinked very little, and still rank fine. In fact, rankings haven't dropped at all. They fluctuate a bit from time-to-time, just as they always did, but on the whole they hold reasonably steady. Most of the keywords are pretty low-competition, though - but I think that is precisely when an EMD comes into its own ... no?

Recently I realised I had one exact-match domain registered for which I hadn't set up a site yet. So I created a quick mini-site on it the other week, with a content placeholder containing no keywords except for in a single H1 tag. Went to the top half of Google UK page #2. And the ones underneath me - most of which had backlinks, actual content and a better keyword density and so on - should, "by rights", have been above me.

Everything about my site's SEO was inferior to theirs, and there was very little on it to establish relevance for this particular keyword. Indeed, the only thing I had "over them" was the EMD.

So while I don't know whether they hold exactly as much weight as they did last week, last month or last year, I do know that I've seen little to no difference all the time I've been using them (just over 2 years or so).

My own decision to abandon them for new sites isn't a response to a perceived drop in effectiveness, but due to a change of business model and personal preference. Since I plan to have less Clickbank-monetised sites than I've ever had AdSense/Amazon sites, I envisage building them out much larger and "branding them" as much as possible. EMDs, on the whole, really aren't so conducive to that, I think.

Just my thoughts/observations/experiences, anyhow ...

After your observations I guess I will have to retract my statement that EMD weightage has diminished.

For me it just seemed too much of a coincidence that my EMD's lost ranking and the non-EMD's didn't. Unlike your case my EMD's are targeting medium-high competition keyword(s).

But with everything I think it was a human reaction to find an answer, reason or cause for my loss in ranking

Anyway, whether you have an EMD or not the authority route is the way to go in my opinion.

But for the sake of my conscience and before I close any doors hastily I am going to perform a little test on an EMD that I have that is lying dormant.

yukon · 02-25-2011, 04:58 PM

I would rather have a domain that sounds cool, something with the main keyword first.

Example: www[dot]pizzathatrocks[dot]com

Craig McPherson · 02-26-2011, 05:01 AM

Quote:

Originally Posted by maryjaneb

I do google the crap out of things

That's funny MJ
Thanks for the chuckle.

BTW

Number 1 (top 3 for 3 years) for the term "free money making website" has not one of the words in the domain name.

Maryjane Burnz · 02-26-2011, 09:31 AM

Quote:

Originally Posted by Craig McPherson

BTW

Number 1 (top 3 for 3 years) for the term "free money making website" has not one of the words in the domain name.

woah.. that's impressive. I wanted to get into the 'marketing internet marketing' thing but gave up before I even tried, due to the competition!

Airman1 · 02-27-2011, 08:11 PM

Sorry for bumping this up, but since new users can't 'thank you' nor PM, I wanted to say how grateful I am to Joe for the pages he refers to. Those have anticipated additional questions I had.

Oh, and if I may, I'd also like to thank Michael for all of his contributions I've read so far. As a French guy, I'll will always be happily surprised to share an opinion with an English

And of course, thanks to Mary for her pertinent question, and... well, to all of you for your inputs. This forum is a fantastic place.

Chris

02-25-2011, 12:02 PM	#1
Maryjane Burnz Warrioress? War Room Member Join Date: Jan 2011 Location: Seven Mile Beach, Grand Cayman Posts: 57 Thanks: 7 Thanked 8 Times in 7 Posts	Do you have to match every single word in your domain to your keyword? Can it be say, ilovetogetmesomepizza.com if the keyword is 'get me some pizza'? Will that work as well? Or close to as well... Obvi that is a bit long, but it's just for examples sake. =)
	Don't have a website, hosting or a clue? You can still make money!! Why not get a ready made point and click Membership PLR Site that all you have to do is SELL!? I'll even give you a Free Article Spinner, all with master resale rights ;) Get it for free, sell it for as much as you want.

02-25-2011, 12:07 PM	#3
KenJ Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,262 Blog Entries: 6 Thanks: 143 Thanked 243 Times in 175 Posts	Re: Do you have to match every single word in your domain to your keyword? Your example is fine. Many people add a prefix or suffix to the keyword simply because the domain name they want has already been taken. Keep the phrase intact within the name and you will be fine. Now about that Pizza!! Kenj

02-25-2011, 12:11 PM	#4
Maryjane Burnz Warrioress? War Room Member Join Date: Jan 2011 Location: Seven Mile Beach, Grand Cayman Posts: 57 Thanks: 7 Thanked 8 Times in 7 Posts	Re: Do you have to match every single word in your domain to your keyword? I know, I think I might have a subconscious craving.. . Thanks for the advices guys! haha though they are rather contradictory and leave me back in the same confused chair I was in before.. thanks all the same =)
	Don't have a website, hosting or a clue? You can still make money!! Why not get a ready made point and click Membership PLR Site that all you have to do is SELL!? I'll even give you a Free Article Spinner, all with master resale rights ;) Get it for free, sell it for as much as you want.

02-25-2011, 12:15 PM	#5
IM Ash SEO Extraordinaire War Room Member Join Date: Sep 2009 Location: South Africa Posts: 503 Thanks: 158 Thanked 183 Times in 88 Posts	Re: Do you have to match every single word in your domain to your keyword? It will still work but it seems a suffix works better. So something like getmesomepizzanow.com will be more suitable. However, the weightage placed on EMD (exact match domains) isn't as strong as it was a few months ago. Google in particular are placing more trust in authority sites that contain unique value-adding content. Establish a brand and provide value - that is the recipe to long-term success.
	. ==> ==> ==> Build My Rank Alternative <== <== <== *Get 5 FREE* High PR Blog Posts** Limited Offer

02-25-2011, 12:24 PM	#6
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 565 Blog Entries: 1 Thanks: 572 Thanked 328 Times in 200 Posts Social Networking	Re: Do you have to match every single word in your domain to your keyword? Here are few discussions that might give you some ideas: Anyone using 'Google Stop Words' in their domain names? Stop words in Domain names? Google News Archive forum at WebmasterWorld Stop words in domain names?? - UK Business Forums

02-25-2011, 12:06 PM	#2
Defunct HyperActive Warrior War Room Member Join Date: Oct 2010 Posts: 254 Thanks: 23 Thanked 47 Times in 33 Posts	Re: Do you have to match every single word in your domain to your keyword? You won't get the exact match domain benefit/boost if you do that. Needs to be the same keyword in the same order. Otherwise having the keywords in the domain is fine, it just won't give you the EMD advantage. I personally wouldn't want to rely on EMD's as a business as you won't to generally target multiple keywords and also long tail.

02-25-2011, 12:59 PM	#8
Mike McAleer WSOCharity.com War Room Member Join Date: Jan 2011 Posts: 2,215 Thanks: 58 Thanked 255 Times in 209 Posts	Re: Do you have to match every single word in your domain to your keyword? It is way better to have a shorter exact name because google wants to make sure that those keywords are the key premise of the website.
	NO Work! 2x Return on investment Guaranteed! Start with as low as $8 ! I do the work for you! Invest in Lungio LLC Domaining!

02-25-2011, 03:29 PM	#12
MarcG Warrior Member Join Date: Oct 2010 Location: San Francisco Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Do you have to match every single word in your domain to your keyword? all great advice. i was wondering about a specific longtail keyword rich URL for one of my niches... i think i'll go with the .com thx.
	===== LOOK ====== Learn How To Increase Sales & Profits To Grow Your Local Business Using Proven Local Web & Mobile Marketing Strategies More Effectively -- For details jump to: Local Web Marketing Success

02-25-2011, 03:47 PM	#14
Danervin Warrior Member Join Date: Feb 2011 Posts: 19 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Do you have to match every single word in your domain to your keyword? Hello Mary, Yes that should work I would also sprinkle the keyword throughout your text and use 5-8 LSI keywords also. Posting articles on various sites with the key word will also build SEO ranking I don't no why but search engines love this......

02-25-2011, 04:58 PM	#16
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,532 Thanks: 355 Thanked 1,992 Times in 1,273 Posts	Re: Do you have to match every single word in your domain to your keyword? I would rather have a domain that sounds cool, something with the main keyword first. Example: www[dot]pizzathatrocks[dot]com

02-27-2011, 08:11 PM	#19
Airman1 Warrior Member Join Date: Feb 2011 Location: France Posts: 1 Thanks: 0 Thanked 1 Time in 1 Post	Re: Do you have to match every single word in your domain to your keyword? Sorry for bumping this up, but since new users can't 'thank you' nor PM, I wanted to say how grateful I am to Joe for the pages he refers to. Those have anticipated additional questions I had. Oh, and if I may, I'd also like to thank Michael for all of his contributions I've read so far. As a French guy, I'll will always be happily surprised to share an opinion with an English And of course, thanks to Mary for her pertinent question, and... well, to all of you for your inputs. This forum is a fantastic place. Chris