Facebook vs. Google Adwords

sethczerepak · 08-01-2011, 12:49 AM

This is apples and oranges.

One is no better than the other...that is, unless you treat FB like a traditional advertising platform, which is where 99% of people go about this 110% wrong.

FB is social media. No, people aren't there to buy....but let's be honest. EVERYONE buys stuff. Everyone. People don't suddenly stop being consumers just because they're on FB, they're just not in shopping mode...that's why you need a different approach. Use PPC to get the "like," then you've got a way to market to them.

Problem is, most people use their FB wall like a billboard, posting offers and hoping people will buy....is it any mystery when they don't buy? It's not because they're not buyers, it's because people don't buy on FB like they do on Google adwords. You have to show interest in them, get to know them. Post real information and conversational threads rather than blatant invitations to webinars. I could go on but the bottom line is that FB PPC and adwords are completely different types of marketing channels. If you treat them both the same, ignoring the social component of FB, of course adwords is going to be far superior.

Egrove Systems · 08-01-2011, 01:27 AM

Google adwords is the best thing, In we may get lots of irrelevant clicks to our adwords. It is very to get succeed in facebook advertisements

dagaul101 · 08-01-2011, 01:47 AM

Facebook is a little harder to master than traditional PPC models, but that said some folks are able to turn a profit

john14317 · 08-01-2011, 03:45 AM

in terms of advertising Adwords are better than facebook..........

wadboram · 10-26-2011, 06:42 AM

I was having 2 campaigns on FB and Adwords running at the same time for my local
F i v e r r Clone

RESULTS:
FB
+400 fans for my page - few members joined the site

Adwords:
Members were signing like a water fall

Conclusion:
Mix a campaign of both but with a ratio of 70:30 for your budget in favor of Adwords to get the benefit of both tools

blue5 · 10-26-2011, 06:52 AM

You may also try microsoft ad center. They are great also. They will put your ad on bing and yahoo search results.

Pawpoint · 02-10-2012, 08:44 AM

I use both and Adwords was much better, but...now the website is placed before the ad on Google then why use Adwords anymore? If you can promote your site well then you dont need Adwords

08-01-2011, 12:49 AM	#51
sethczerepak Ninjapreneur War Room Member Join Date: Dec 2009 Location: The Beach Posts: 704 Thanks: 106 Thanked 192 Times in 130 Posts Social Networking	Re: Facebook vs. Google Adwords This is apples and oranges. One is no better than the other...that is, unless you treat FB like a traditional advertising platform, which is where 99% of people go about this 110% wrong. FB is social media. No, people aren't there to buy....but let's be honest. EVERYONE buys stuff. Everyone. People don't suddenly stop being consumers just because they're on FB, they're just not in shopping mode...that's why you need a different approach. Use PPC to get the "like," then you've got a way to market to them. Problem is, most people use their FB wall like a billboard, posting offers and hoping people will buy....is it any mystery when they don't buy? It's not because they're not buyers, it's because people don't buy on FB like they do on Google adwords. You have to show interest in them, get to know them. Post real information and conversational threads rather than blatant invitations to webinars. I could go on but the bottom line is that FB PPC and adwords are completely different types of marketing channels. If you treat them both the same, ignoring the social component of FB, of course adwords is going to be far superior.
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08-01-2011, 01:27 AM	#52
Egrove Systems Active Warrior Join Date: Aug 2010 Location: Nashua Posts: 91 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Facebook vs. Google Adwords Google adwords is the best thing, In we may get lots of irrelevant clicks to our adwords. It is very to get succeed in facebook advertisements
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08-01-2011, 01:47 AM	#53
dagaul101 Advanced Warrior Join Date: Jun 2010 Posts: 957 Thanks: 0 Thanked 39 Times in 39 Posts	Re: Facebook vs. Google Adwords Facebook is a little harder to master than traditional PPC models, but that said some folks are able to turn a profit

08-01-2011, 03:45 AM	#54
john14317 Active Warrior Join Date: Jul 2011 Posts: 32 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Facebook vs. Google Adwords in terms of advertising Adwords are better than facebook..........

10-26-2011, 06:42 AM	#55
wadboram HyperActive Warrior War Room Member Join Date: Aug 2010 Location: Egypt Posts: 272 Thanks: 27 Thanked 30 Times in 19 Posts Social Networking Contact Info	Re: Facebook vs. Google Adwords I was having 2 campaigns on FB and Adwords running at the same time for my local F i v e r r Clone RESULTS: FB +400 fans for my page - few members joined the site Adwords: Members were signing like a water fall Conclusion: Mix a campaign of both but with a ratio of 70:30 for your budget in favor of Adwords to get the benefit of both tools

10-26-2011, 06:52 AM	#56
blue5 Warrior Member Join Date: Sep 2011 Posts: 19 Thanks: 2 Thanked 1 Time in 1 Post	Re: Facebook vs. Google Adwords You may also try microsoft ad center. They are great also. They will put your ad on bing and yahoo search results.
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02-10-2012, 08:44 AM	#57
Pawpoint Active Warrior Join Date: Nov 2011 Location: Sussex, UK Posts: 64 Thanks: 10 Thanked 9 Times in 9 Posts Social Networking	Re: Facebook vs. Google Adwords I use both and Adwords was much better, but...now the website is placed before the ad on Google then why use Adwords anymore? If you can promote your site well then you dont need Adwords
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