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Old 03-01-2011, 04:54 PM   #1
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Default ugly theme = big money?

I've seen several adsense wsos and they all seem to have butt ugly website themes. I am hesitant to use such an unappealing theme on my sites but I'm confused as to why they supposedly work well. Do you guys really make these types of simple ugly sites? Thanks

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Old 03-04-2011, 04:50 AM   #2
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Default Re: ugly theme = big money?

i also hate such single page websites with many fake testimonial . I really wonder why people are still buying those products.

Not only theme is ugly, script and method are also ugly .

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Old 03-04-2011, 11:38 AM   #3
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Default Re: ugly theme = big money?

I always wondered that myself, really why?? )
And some of them are really annoying, it seems that the website must to jump off the screen and GRAB THE READER'S ATTENTION! or smth.

Or maybe layouts with the simple, clean, nice and professional style doesn't work in this niche?

I always thought that the more professional the websites looks, the more seriously customers will take you, but maybe i'm wrong
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Old 03-04-2011, 11:44 AM   #4
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Default Re: ugly theme = big money?

ugly sites work very well with made for adsense sites , but more then likely your visitor wont return and you will have to get quality links by yourself as no one will want to link to you.
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Old 03-04-2011, 12:04 PM   #5
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Default Re: ugly theme = big money?

Quote:
Originally Posted by ogremagi View Post
I've seen several adsense wsos and they all seem to have butt ugly website themes. I am hesitant to use such an unappealing theme on my sites but I'm confused as to why they supposedly work well. Do you guys really make these types of simple ugly sites? Thanks

It is not the "ugliness" that people like, it's the simplicity, they are less confusing. Think of Facebook vs Myspace. look at the home page. See how facebook has the most simple interface, and myspace has all the crazy images and links making it more confusing.

Obviously there is more to Facebooks success but a simple clean page to capture leads, or for people to click on your adsense will always do better.

and yes, there are ugly sites making money, but that doesnt mean you need to have an ugly site too. take what works from them, and leave the "ugly".

Again, don't think ugly, think simple and clean, what stands out? If you have an adsense site, then make sure your adsense links stand out more than anything else.
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Old 03-04-2011, 01:06 PM   #6
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Default Re: ugly theme = big money?

Ugliness is in the eye of the beholder. Whether a site is pretty or ugly looking, if the selling message is compelling, and easy to follow, people will buy from it. As JR above points out, people like simple. Use the KISS principle. All the bells and whistles such as fancy graphics do little to close the sale.

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Old 03-04-2011, 01:14 PM   #7
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Default Re: ugly theme = big money?

Ugly themes and ugly content leave the visitor looking for somewhere else to go, guess what they click more ads, go figure. The trick is getting the amount of search engine visitors to these sites. Any ideas?
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Old 03-04-2011, 01:18 PM   #8
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Default Re: ugly theme = big money?

Ugly themes work in the short term to increase CTR but in the long run you are probably losing out on links, visitors and might possible be banned by google. Think of all those people using xfactor themes that got banned by google... Many claimed to have great content but navigation on those sites is poor and when a user lands on the page they see adds...

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Old 03-04-2011, 02:01 PM   #9
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Default Re: ugly theme = big money?

The bottom line is that if you want people to click your ads you need your content to match the intentions of your visitors. Most crappy looking themes simply put the ads in front of the visitors.

I am always amazed at how many people don't get this very simple concept. I see some excellent websites and the Google ads are "Buried". They are in the bottom or off in a side bar or below the fold.

If you want to use Adsense as a Revenue source them put it front and center.

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