Can I Sell an Ebook Purely via Adword and Facebook Ads?

fated82 · 03-02-2011, 03:57 AM

I am exploring this method but I want to see what others comments are before I implement it.

Lets say I found a niche (outside IM) and I want to create an ebook on it, do you think it makes sense for me to use adword to sell it?

I probably won't build a list but drive traffic to my sales page via adword or facebook ads...

what do you think?

Brian Lett · 03-02-2011, 04:08 AM

Hey Roderick,

Depending on how targeted and competitive the niche is, I think it is actually a great idea.

Brian

George Chernikov · 03-02-2011, 04:15 AM

1. Price your product
2. Assume a conversion rate
3. Identify cost per click

4. Run the maths to see if you'll break even or make profit on an e-book converting at no more than 1%, given the CPC and pricing.

As far as I've seen, this is almost never profitable, because CPC precludes you from having an inexpensive product, while increasing the price to allow for CPC reduces your conversion rate.

However, if you're using a marketing funnel with upsells, memberships, or other form of monetization of existing customers (I noticed you said you don't want to build a list), then then you can make a profit.

Joe Motion · 03-02-2011, 04:18 AM

If the niche has a problem attached to it, and the keywords typed into Google match the problem then AdWords is an option.

Facebook is full of casual browsers, you need to get there attention with a free offer, then work on them with e-mail marketing - that's just my opinion

paulie888 · 03-02-2011, 04:25 AM

Of course it's possible. The key is to track and test your campaign to determine if it can be profitable, and to make changes if necessary to turn it into a profitable one (i.e. ad copy, images, salesletter, pricing, sales funnel).

There are quite a few moving parts to this, so it may require some testing and time to get it right.

George Chernikov · 03-02-2011, 04:34 AM

Quote:

Originally Posted by paulie888

Of course it's possible. The key is to track and test your campaign to determine if it can be profitable, and to make changes if necessary to turn it into a profitable one (i.e. ad copy, images, salesletter, pricing, sales funnel).

There are quite a few moving parts to this, so it may require some testing and time to get it right.

A lot of things are possible - I just want to make sure that the OP understands it's nowhere near as simple as Adwords -> Website -> Profit

paulie888 · 03-02-2011, 04:36 AM

Quote:

Originally Posted by George Chernikov

A lot of things are possible - I just want to make sure that the OP understands it's nowhere near as simple as Adwords -> Website -> Profit

Agreed. I mentioned that there are many moving parts to pulling this off, and I was in no way implying that it'd be easy or fast.

fated82 · 03-02-2011, 07:29 PM

Sounds like a good plan...I will try it out for a week or two and get back with the results

PabloVTB · 03-02-2011, 07:35 PM

I think you can.. but is it worth it? I'd rather send traffic to a squeeze page and capture leads first. This way you can introduce a side way sales letter, instead of a vertical sales letter (Jeff Walker talking here

)

AnalizaT · 03-02-2011, 07:54 PM

Yes, because Facebook now is a common source of traffic and also a powerful advertising tools that use to promote and advertise sales and products.

03-02-2011, 03:57 AM	#1
fated82 Infopreneur in the making War Room Member Join Date: Jul 2008 Location: Somewhere Out There Posts: 924 Thanks: 36 Thanked 80 Times in 58 Posts Social Networking	Can I Sell an Ebook Purely via Adword and Facebook Ads? I am exploring this method but I want to see what others comments are before I implement it. Lets say I found a niche (outside IM) and I want to create an ebook on it, do you think it makes sense for me to use adword to sell it? I probably won't build a list but drive traffic to my sales page via adword or facebook ads... what do you think?
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03-02-2011, 04:08 AM	#2
Brian Lett SEMwhiz has released! War Room Member Join Date: Feb 2011 Location: Minneapolis, Minnesota Posts: 168 Thanks: 27 Thanked 41 Times in 33 Posts Social Networking Contact Info	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? Hey Roderick, Depending on how targeted and competitive the niche is, I think it is actually a great idea. Brian

03-02-2011, 04:15 AM	#3
George Chernikov Gordon Gekko, Jr. Join Date: Jan 2007 Location: Geneva, Switzerland Posts: 827 Thanks: 80 Thanked 49 Times in 24 Posts Social Networking Contact Info	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? 1. Price your product 2. Assume a conversion rate 3. Identify cost per click 4. Run the maths to see if you'll break even or make profit on an e-book converting at no more than 1%, given the CPC and pricing. As far as I've seen, this is almost never profitable, because CPC precludes you from having an inexpensive product, while increasing the price to allow for CPC reduces your conversion rate. However, if you're using a marketing funnel with upsells, memberships, or other form of monetization of existing customers (I noticed you said you don't want to build a list), then then you can make a profit.
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03-02-2011, 04:18 AM	#4
Joe Motion Location Independent War Room Member Join Date: Mar 2011 Location: Travelling, SE Asia Posts: 336 Thanks: 93 Thanked 65 Times in 46 Posts	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? If the niche has a problem attached to it, and the keywords typed into Google match the problem then AdWords is an option. Facebook is full of casual browsers, you need to get there attention with a free offer, then work on them with e-mail marketing - that's just my opinion

03-02-2011, 04:25 AM	#5
paulie888 Redoubtable Implementer War Room Member Join Date: May 2007 Location: Oklahoma, USA Posts: 6,066 Thanks: 916 Thanked 999 Times in 844 Posts Contact Info	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? Of course it's possible. The key is to track and test your campaign to determine if it can be profitable, and to make changes if necessary to turn it into a profitable one (i.e. ad copy, images, salesletter, pricing, sales funnel). There are quite a few moving parts to this, so it may require some testing and time to get it right.
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03-02-2011, 07:29 PM	#8
fated82 Infopreneur in the making War Room Member Join Date: Jul 2008 Location: Somewhere Out There Posts: 924 Thanks: 36 Thanked 80 Times in 58 Posts Social Networking	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? Sounds like a good plan...I will try it out for a week or two and get back with the results
	Discover How You Can Make HUGE Profits Flipping Websites With Little or No Cash

03-02-2011, 07:35 PM	#9
PabloVTB Advanced Warrior War Room Member Join Date: Jan 2009 Posts: 544 Thanks: 155 Thanked 230 Times in 50 Posts Social Networking Contact Info	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? I think you can.. but is it worth it? I'd rather send traffic to a squeeze page and capture leads first. This way you can introduce a side way sales letter, instead of a vertical sales letter (Jeff Walker talking here )
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03-02-2011, 07:54 PM	#10
AnalizaT Banned Join Date: Mar 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Can I Sell an Ebook Purely via Adword and Facebook Ads? Yes, because Facebook now is a common source of traffic and also a powerful advertising tools that use to promote and advertise sales and products.