What should be an average CTR for a service website with a somewhat untargetted audience

seoman76 · 03-03-2011, 05:04 AM

Excuse me for posting this twice moderators, I should have looked better first, this thread is also posted in the main marketing section so please, if you choose to delete it then remove it from there and let this one stay.

Ontopic:
My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.

Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.

I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:

- car insurance
- car finance
- car related things

What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.

paulgl · 03-03-2011, 05:13 AM

There is no average CTR except your own, over time.
It fluctuates. There is no, "If I build it, they will click."

Everyone's CTR is going to be different, even in the same
niche.

What you can expect to get is up to you. My CTR would
have nothing to do with anything except my own sites and
my efforts.

Paul

Tyler Abernethy · 03-05-2011, 11:57 PM

Agreed, its all up to you, how the site is organized is probably the most important part though..

And if you want a safe guesstimate just to calculate whether something will be worth your time or not, go low with 5% and then try and see if you can reach/beat it

Tyler Abernethy

Monta · 03-06-2011, 02:55 AM

It's impossible to really guess at CTR other than what you're already experiencing through your site, although I agree with the above poster with the 5% mark.

03-03-2011, 05:04 AM	#1
seoman76 Banned Join Date: Feb 2011 Location: The Netherlands Posts: 103 Thanks: 6 Thanked 31 Times in 12 Posts	What should be an average CTR for a service website with a somewhat untargetted audience Excuse me for posting this twice moderators, I should have looked better first, this thread is also posted in the main marketing section so please, if you choose to delete it then remove it from there and let this one stay. Ontopic: My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it. Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product. I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about: - car insurance - car finance - car related things What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.

03-03-2011, 05:13 AM	#2
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,849 Thanks: 804 Thanked 1,199 Times in 886 Posts	Re: What should be an average CTR for a service website with a somewhat untargetted audience There is no average CTR except your own, over time. It fluctuates. There is no, "If I build it, they will click." Everyone's CTR is going to be different, even in the same niche. What you can expect to get is up to you. My CTR would have nothing to do with anything except my own sites and my efforts. Paul
	How to Make Money off Facebook: Login to your account. Deactivate your account. Get your butt to work.

03-05-2011, 11:57 PM	#3
Tyler Abernethy Banned War Room Member Join Date: Sep 2010 Posts: 333 Thanks: 12 Thanked 25 Times in 19 Posts	Re: What should be an average CTR for a service website with a somewhat untargetted audience Agreed, its all up to you, how the site is organized is probably the most important part though.. And if you want a safe guesstimate just to calculate whether something will be worth your time or not, go low with 5% and then try and see if you can reach/beat it Tyler Abernethy

03-06-2011, 02:55 AM	#4
Monta Banned War Room Member Join Date: Dec 2010 Location: Cornwall, United Kingdom Posts: 38 Thanks: 5 Thanked 3 Times in 3 Posts Social Networking Contact Info	Re: What should be an average CTR for a service website with a somewhat untargetted audience It's impossible to really guess at CTR other than what you're already experiencing through your site, although I agree with the above poster with the 5% mark.