SEM PPC Tools? or Info Exchange opportunity

[JustinDupre]

Just wondering what your guys opinions are on some of the better PPC search tools out there.

I'm looking for something to help out with keyword research, specifically. Campaign management, bid management, or some more advanced tool suggestions would be cool.

Also, just thought I'd throw it out there (and if its not cool to do this in this thread, just mod this whole section out) - I've been doing a lot of volume with FB and PPV lately. 4-figures a day. If there is someone out there doing upper 3-figs to lower 4-figures a day on search ppc traffic (Bing/Yahoo - I won't work with Google) I'd be glad to exchange campaign tips, bidding info, even share old campaigns to get you started on FB and PPV traffic sources.

Thanks,

Justin Dupre

[byronhbrown]

I have search online and I got these results:

Paid Competitive Research Tools

• PPC Blog Tools - suite of premium PPC tools for advertisers.
• Compete.com Search Analytics - low cost competitive tool showing keywords that send competing sites the most traffic.
• HitWise - similar to Compete.com Search Analytics, but costs about $10,000 and up.
• KeyCompete - shows keywords that competitors are buying
• Keyword Spy - similar to KeyCompete
• SEMPhonic - tracks keyword rankings and provides competitive reporting
• SpyFu - shows terms that competitors are buying or ranking for in the organic search results.
• Trellian Competitive Intelligence - shows keywords that competitors rank for and keywords that send them significant traffic.

Budget Estimation Tools

• Google Traffic Estimator - estimates the number of Google AdWords ad clicks and bid prices for the top ad position. This tool offers quite rough estimates, but should be decent at estimating relative search volume and ad budget requirements.
• CPC ROI Calculator & CPM ROAS Calculator - estimates how much you can profitably pay for your ads

Bulk Keyword Editing Tools

• Google AdWords Editor - Downloadable software for Windows and Mac that allows you to download and edit your AdWords ads. Also has an automated keyword grouper
• Keyword List Generator - allows you to quickly create large lists of keyword phrases using keywords and modifiers
• Keyword List Cleaner - allows you to quickly create a functional keyword list from most any publicly available keyword source try it now
• Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
• Keyword wrapper - wrap your adds in exact and/or phrase match. See also our negative keyword wrapper.
• Big 3 generator - create ads to upload to AdWords, adCenter, and Yahoo! Search Marketing at the same time.

Bid Management Tools

I have not used all of these, but here are some of the more popular PPC bid management tools on the market, which allow you to bid based on rulesets or tie your bids to conversion metrics.

• BidMax
• BidRank
• ClickTracks BidOptimizer
• Google Conversion Optimizer
• IndexTools Bid Management
• KeywordMax

Other Handy Pay Per Click Testing Tools

• A/B Split Test Calculator - makes it easy to test the probably of the accuracy of results from an A/B split test
• AdComparator - multivariable advertisement analysis using the Taguchi Method

ools Offered by Search Engines

• Google AdWords Keyword Research Tool - allows you to plug in a URL and shows you what keywords Google thinks the page should be advertising for
• Google AdWords Learning Center - free videos from Google, but please note some of their built in optimization tools aim to increase their revenue while lowering your ROI.
• Yahoo Search Marketing Workbook [PDF]
• MSN AdCenter Labs - offers many keyword tools, including a content classification tool and demographic prediction tools. Their Ad Intellegence plugin for Microsoft Excel 2007 is quite remarkable as well.

[mygold]

Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

[JustinDupre]

Originally Posted by mygold

Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Uhhhh... yeah. Been into IM for 4 years. Thanks for quoting wikipedia, but I'm looking for tool suggestions and maybe sharing some insider info, not an explanation to what ppc is.

[newwave]

I just heard your webinar today where you were talking down on the Warrior Forum, but yet you're here and you even have a WSO... what gives?