Google Adword or Yahoo PPC?

steve883 · 03-06-2011, 02:52 AM

This topic must have discussed before but I just don't have the time to search for it. I need to know which is the better option for PPC, Google adword or yahoo? Thanks in advance

Lucid · 03-06-2011, 06:59 AM

Well, if you don't have the time to research, I suggest you don't use PPC at all. For what it's worth, PPC on any search engine is a great way to advertise because unlike any other method, you are targeting people at the exact moment they are looking for what you have to offer. Also, Yahoo and Bing have joined their PPC together. You have to use Bing's Adcenter.

hilhilginger · 03-06-2011, 09:04 AM

Quote:

Originally Posted by Lucid

Well, if you don't have the time to research, I suggest you don't use PPC at all. For what it's worth, PPC on any search engine is a great way to advertise because unlike any other method, you are targeting people at the exact moment they are looking for what you have to offer. Also, Yahoo and Bing have joined their PPC together. You have to use Bing's Adcenter.

But bing is open to US based customers only. I think Google ad word is best, if you are targeting audience globally. I have been running ad word campaign for over one year now. I get a good ROI after three months of initial set up.

fernandorc · 03-06-2011, 09:15 AM

Well, both SE are great, however if we talk about traffic, google receives more traffic than Yahoo so it would be better to use adwords. but...
you need to know what you are doing, otherwise you could be losing a lot money. you need to test, test and then... keep testing.. that way you will end up running a profitable campaign. but dont expect to have a winner campaign in your first day. That's what I think.
hope that helps.

sree94 · 03-06-2011, 11:24 AM

Google Adwords will bring you WAY more traffic, thus WAY more sales (although some say conversions on Bing are higher because the audience is not as sophisticated)

The problem is, Google will slap/ban accounts at the drop of a hat, and not give you a good reason at all

If you are using Adwords for affiliate marketing, it's probably not a question of if, but when, your account will be affected. But it can be quite the cash cow

Marie A · 03-06-2011, 11:27 AM

Do your research and homework properly before any PPC.

I have used Adwords for many years now with good success but it's a learning curve.

InfoAnalyzer · 03-12-2011, 08:08 AM

@ hilhilginger
Have to contradict you there ;-) I'm in Germany and use Bing.

Skateboard Express · 03-12-2011, 10:19 PM

you're obviously going to have more potential traffic thru adwords. one thing to take into account is that to run an effective ppc campaign, you should also be running analytics to work out ROI and what's working for you and what isn't. google analytics seems to be well in front here.

John Hocking · 03-22-2011, 01:20 PM

Your best option is to test both.

Google gets more traffic but it is getting harder and harder to get your ads approved.

03-06-2011, 02:52 AM	#1
steve883 Warrior Member Join Date: Jul 2006 Location: , , Malaysia. Posts: 28 Thanks: 1 Thanked 1 Time in 1 Post	Google Adword or Yahoo PPC? This topic must have discussed before but I just don't have the time to search for it. I need to know which is the better option for PPC, Google adword or yahoo? Thanks in advance
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03-06-2011, 06:59 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Google Adword or Yahoo PPC? Well, if you don't have the time to research, I suggest you don't use PPC at all. For what it's worth, PPC on any search engine is a great way to advertise because unlike any other method, you are targeting people at the exact moment they are looking for what you have to offer. Also, Yahoo and Bing have joined their PPC together. You have to use Bing's Adcenter.
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03-06-2011, 09:15 AM	#4
fernandorc Fernando R Join Date: Feb 2009 Location: Bogotá, Colombia Posts: 86 Thanks: 2 Thanked 6 Times in 6 Posts Contact Info	Re: Google Adword or Yahoo PPC? Well, both SE are great, however if we talk about traffic, google receives more traffic than Yahoo so it would be better to use adwords. but... you need to know what you are doing, otherwise you could be losing a lot money. you need to test, test and then... keep testing.. that way you will end up running a profitable campaign. but dont expect to have a winner campaign in your first day. That's what I think. hope that helps.

03-06-2011, 11:24 AM	#5
sree94 HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , . Posts: 373 Thanks: 4 Thanked 25 Times in 17 Posts	Re: Google Adword or Yahoo PPC? Google Adwords will bring you WAY more traffic, thus WAY more sales (although some say conversions on Bing are higher because the audience is not as sophisticated) The problem is, Google will slap/ban accounts at the drop of a hat, and not give you a good reason at all If you are using Adwords for affiliate marketing, it's probably not a question of if, but when, your account will be affected. But it can be quite the cash cow
	RegCure

03-06-2011, 11:27 AM	#6
Marie A HyperActive Warrior Join Date: Apr 2010 Location: New York,London,Paris,Munich Posts: 112 Thanks: 5 Thanked 15 Times in 14 Posts	Re: Google Adword or Yahoo PPC? Do your research and homework properly before any PPC. I have used Adwords for many years now with good success but it's a learning curve.
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03-12-2011, 08:08 AM	#7
InfoAnalyzer Warrior Member Join Date: Mar 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Adword or Yahoo PPC? @ hilhilginger Have to contradict you there ;-) I'm in Germany and use Bing.

03-12-2011, 10:19 PM	#8
Skateboard Express Warrior Member Join Date: May 2009 Location: Sydney Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Adword or Yahoo PPC? you're obviously going to have more potential traffic thru adwords. one thing to take into account is that to run an effective ppc campaign, you should also be running analytics to work out ROI and what's working for you and what isn't. google analytics seems to be well in front here.
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03-22-2011, 01:20 PM	#9
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: Google Adword or Yahoo PPC? Your best option is to test both. Google gets more traffic but it is getting harder and harder to get your ads approved.
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