Can Someone Give Advice on How To Backlink a 70-Page Site?

[aboutusnow]

I have a website with 70 pages. Each of the 70 pages is written around a single keyword. However, the home page is basically a summary of what the reader will find on the website and is not written around a certain keyword.

It looks something like this:

The URL and home page contains "smallbiz" for small business.
Page 1 keyword - small business loans
Page 2 keyword - small business grants
Page 3 keyword - how to write a business plan

In researching, it appears that most websites have a stronger homepage (and many more backlinks) than the other pages on the site. So I am thinking I need to focus mainly on building backlinks to my homepage. I do think I need to backlink the other pages, just maybe not as much as my home page.

But what would my target keywords be as the home page is not written around one keyword? Should I backlink to my home page using various keywords that the pages are written around? Do I only backlink to individual pages since I know the target keyword?

Thanks for any help you can provide. I am a bit confused right now.

[jtgjustin]

Originally Posted by aboutusnow

I have a website with 70 pages. Each of the 70 pages is written around a single keyword. However, the home page is basically a summary of what the reader will find on the website and is not written around a certain keyword.

It looks something like this:

The URL and home page contains "smallbiz" for small business.
Page 1 keyword - small business loans
Page 2 keyword - small business grants
Page 3 keyword - how to write a business plan

In researching, it appears that most websites have a stronger homepage (and many more backlinks) than the other pages on the site. So I am thinking I need to focus mainly on building backlinks to my homepage. I do think I need to backlink the other pages, just maybe not as much as my home page.

But what would my target keywords be as the home page is not written around one keyword? Should I backlink to my home page using various keywords that the pages are written around? Do I only backlink to individual pages since I know the target keyword?

Thanks for any help you can provide. I am a bit confused right now.

Backlink your individual pages, think about it. Those are the money pages. I've created many websites whith little/no focus on the home page and just individually ranked keywords.

[JMichaelZ]

Originally Posted by jtgjustin

Backlink your individual pages, think about it. Those are the money pages. I've created many websites whith little/no focus on the home page and just individually ranked keywords.

Absolutely right. Spend the majority of your anchor text linking time on your inside pages.

It is a good idea to use send some links to your home page, either naked links with no anchor text, or some of keywords that you can make from the words in your home page title tag.