Adword ads - whats your best days?

[Aussie_Al]

I was talking to a fellow Warrior about successful days with adwords and he found that pretty much Monday always worked best for him - as it does for me

I was just curious about everyone else

If you had the same proven well converting ad running for the same amount of money every day of the week - what days do you find get the best results

For me its Monday above every other day, followed by Tuesdays and then Fridays

Wednesdays are the worst and weekends are hit and miss

What about you?

[MikesTraffic]

All the days I have tried Adwords on, have been horrible for me....maybe a decent tuesday here and there..it's retarded, but I just can't do them well haha

[carleisenstein]

I think it depends on your niche. When I've worked with consumer brands the weekends were strongest, fading down to a weak Friday. When I've worked with B2B brands, it peaks on Monday, fades down to Thursday, grows a little on Friday again and then dies on the weekend.

If you've got a mixture of consumer and business customers you could be anywhere in the middle!

And as you've said - it's not just traffic volume, it's converstion rate. But I think consideration time has something to do with that. I think lots of consumers (for example) research on the weekend and buy early in the week at work.

[Aussie_Al]

Originally Posted by carleisenstein

And as you've said - it's not just traffic volume, it's converstion rate. But I think consideration time has something to do with that. I think lots of consumers (for example) research on the weekend and buy early in the week at work.

I think you are right - 2 of my niches both very different products will see the best sales of the week on a Monday - where as I would think the weekend WOULD be the strongest - I am sure "consideration" time must play a part.

[Per Action Rob]

Well you really don't want to get into that, every offer is different, looking at mountains of data, Tuesdays are generally the best day for conversions, but you can't run traffic like that, there's plenty of campaigns each month on every traffic source where you think a day is low performing and then the next couple of weeks it balances out.

Time of of day is the same thing. Most of our conversions come between 9am and 3:30pm local time, but we don't just kill all of our campaigns at 4. There is no universal answer to anything, plenty of my campaigns are shutoff in the evening because conversions nose dive in the late hours even though the clicks pour in. That being said, there are plenty of other campaigns that do just fine between 11pm and 7am

[Aussie_Al]

I run my campaigns nationwide and have the hours 3am to 7am EST shut off

That's the dead zone for me

[Marty Foley]

Here's something very important to keep in mind when considering "best days" or "best times of day" for conversions:

People could very likely enter your sales funnel through keywords that never get tracked as conversions because they're early in the buying cycle (the initial research phase).

If you cut out keywords that don't appear to convert, but that contribute to eventual conversions (by impressions and/or clicks), you will inadvertently harm your Adwords results.

Fortunately, Google has addressed this with their Conversion Funnels feature. You can access it in your Adwords account via: Reporting and Tools tab > Conversions > Search Funnels (left side of page).

Marty Foley ~ The Traffic and Conversion Mad Scientist