Facebook PPC

beyondyours · 03-09-2011, 06:47 PM

Hey Guys

What do you suggest with Facebook Ads for a local business?

Per click or per impression?

Thanks.

McBrett · 03-09-2011, 07:10 PM

Click through rates on Facebook are typically a lot lower than on search engines like Google. From my experience, most people get a better return paying per click for that reason.

Since people aren't actively looking for whatever your selling (like on Google), Facebook ads will almost always have a lower CTR.

But don't take my word for it. I would test them both.

Jabapo · 03-09-2011, 08:37 PM

Since your using Facebook thru local business, i do prefer per click basis. Good results.

iAmNameLess · 03-10-2011, 12:25 AM

What they said. Pay per click is better with facebook. Although, you should be trying to get more search engine traffic!

tessa · 03-10-2011, 12:32 AM

Quote:

Originally Posted by beyondyours

Hey Guys

What do you suggest with Facebook Ads for a local business?

Per click or per impression?

Thanks.

You can move with pay per click option. Because we can't be sure on how many clicks are happened in impressions. Even-though if there is no clicks we want to pay for impressions.

seoindiaforu · 03-10-2011, 02:52 AM

I will go with Pay Per Click.

csmcmanus · 03-10-2011, 03:09 AM

sounds like a little a b testing is in order.

jsmith2482 · 03-10-2011, 07:20 AM

I actually use both. Start out with PPC and tweak daily, since FB tells you your CPC daily. Once you get a good CTR then go to impressions.

beyondyours · 03-10-2011, 10:42 AM

What is good CTR on Facebook?

mikemac1 · 03-10-2011, 10:55 AM

As mentioned above, testing is really the only way to get the right answer but just some advice/recommendation since you are targeting local KWs...go with CPC (and this has been mentioned by others here on the forum and I saw this myself running a few campiagns) as opposed to CPM as you could get a ton of wasted impressions from ads being run in apps.

And a good CTR is totally subjective, it really depends on your target demo and your ad copy...most really good campaigns on FB will get a .15 but that will drop pretty quickly as your ads get stale, so you'll have to keep updating the pics, headline and copy to keep it delivering.

beyondyours · 03-10-2011, 10:59 AM

brilliant! thank you!

03-09-2011, 06:47 PM	#1
beyondyours Active Warrior Join Date: Mar 2010 Posts: 43 Thanks: 28 Thanked 0 Times in 0 Posts	Facebook PPC - Per Click or Per Impression? Hey Guys What do you suggest with Facebook Ads for a local business? Per click or per impression? Thanks.

03-09-2011, 07:10 PM	#2
McBrett HyperActive Warrior Join Date: Sep 2009 Location: Minnesota Posts: 386 Thanks: 11 Thanked 56 Times in 38 Posts	Re: Facebook PPC - Per Click or Per Impression? Click through rates on Facebook are typically a lot lower than on search engines like Google. From my experience, most people get a better return paying per click for that reason. Since people aren't actively looking for whatever your selling (like on Google), Facebook ads will almost always have a lower CTR. But don't take my word for it. I would test them both.
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03-09-2011, 08:37 PM	#3
Jabapo Active Warrior Join Date: Mar 2011 Posts: 56 Thanks: 2 Thanked 5 Times in 5 Posts	Re: Facebook PPC - Per Click or Per Impression? Since your using Facebook thru local business, i do prefer per click basis. Good results.
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03-10-2011, 12:25 AM	#4
iAmNameLess Smoke Free since Apr 6th War Room Member Join Date: Dec 2010 Location: MO/IL Posts: 3,601 Blog Entries: 3 Thanks: 423 Thanked 1,091 Times in 617 Posts Social Networking	Re: Facebook PPC - Per Click or Per Impression? What they said. Pay per click is better with facebook. Although, you should be trying to get more search engine traffic!
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03-10-2011, 02:52 AM	#6
seoindiaforu HyperActive Warrior Join Date: May 2010 Posts: 123 Thanks: 3 Thanked 5 Times in 5 Posts	Re: Facebook PPC - Per Click or Per Impression? I will go with Pay Per Click.

03-10-2011, 03:09 AM	#7
csmcmanus straight pimpin the net War Room Member Join Date: May 2010 Location: Tacoma Wa Posts: 99 Blog Entries: 1 Thanks: 15 Thanked 11 Times in 11 Posts Social Networking Contact Info	Re: Facebook PPC - Per Click or Per Impression? sounds like a little a b testing is in order.
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03-10-2011, 07:20 AM	#8
jsmith2482 Warrior Fitness/Diet Guru Join Date: Nov 2008 Posts: 421 Thanks: 9 Thanked 11 Times in 9 Posts Social Networking	Re: Facebook PPC - Per Click or Per Impression? I actually use both. Start out with PPC and tweak daily, since FB tells you your CPC daily. Once you get a good CTR then go to impressions.
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03-10-2011, 10:42 AM	#9
beyondyours Active Warrior Join Date: Mar 2010 Posts: 43 Thanks: 28 Thanked 0 Times in 0 Posts	Re: Facebook PPC - Per Click or Per Impression? What is good CTR on Facebook?

03-10-2011, 10:55 AM	#10
mikemac1 HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Philadelphia, PA Posts: 422 Thanks: 117 Thanked 247 Times in 66 Posts	Re: Facebook PPC - Per Click or Per Impression? As mentioned above, testing is really the only way to get the right answer but just some advice/recommendation since you are targeting local KWs...go with CPC (and this has been mentioned by others here on the forum and I saw this myself running a few campiagns) as opposed to CPM as you could get a ton of wasted impressions from ads being run in apps. And a good CTR is totally subjective, it really depends on your target demo and your ad copy...most really good campaigns on FB will get a .15 but that will drop pretty quickly as your ads get stale, so you'll have to keep updating the pics, headline and copy to keep it delivering.

03-10-2011, 10:59 AM	#11
beyondyours Active Warrior Join Date: Mar 2010 Posts: 43 Thanks: 28 Thanked 0 Times in 0 Posts	Re: Facebook PPC - Per Click or Per Impression? brilliant! thank you!