Strange Adword Ad Format

[CAPTCHAbiz]

Hey Warriors,

Few days back i started promoting my new site using adwords, so
in my camapign i set this ad:



So technically the 'keyword' tag should auto insert keyword in headline OR it will simply show "Get 10 Gigs Sales A Day"

However strangely adwords shoing my text link too in heading seperated with a '-'

LIKE:




I mean i have started using adwords after 6 months so
am i missing something?

Can adwords automatically make "text" link to hyperlink?

Nothing to worry here just curious on this kind of ad format.

[Lucid]

This is just the new feature out a month ago. If your ad appears above the SERPs, the first description line will be appended to the title line with a dash in between and make it look like a longer title. Your description line however has to end with a punctuation. It's something to consider when writing your ads if you qualify to be above the SERPs.

Note that this is supposed to be just a test. They may revert back to the original format. For example, quite a few months ago, the ads on the right side had their description lines melded. For example, the first ad there in your image might show like:

Things people are willing to do
for £5

But I don't see this anymore so I guess they decided it wasn't a benefit. That too affected the way you'd write ads in some cases.

Also a new "feature" is showing your display URL in lower case even if you used capitals. My understanding is that it is here to stay although I and many others said that if you capitalize, the way you did in your account, your CTR is generally better. Google has a different opinion.

[CAPTCHAbiz]

Originally Posted by Lucid

This is just the new feature out a month ago. If your ad appears above the SERPs, the first description line will be appended to the title line with a dash in between and make it look like a longer title. Your description line however has to end with a punctuation. It's something to consider when writing your ads if you qualify to be above the SERPs.

Note that this is supposed to be just a test. They may revert back to the original format. For example, quite a few months ago, the ads on the right side had their description lines melded. For example, the first ad there in your image might show like:

Things people are willing to do
for £5

But I don't see this anymore so I guess they decided it wasn't a benefit. That too affected the way you'd write ads in some cases.

Also a new "feature" is showing your display URL in lower case even if you used capitals. My understanding is that it is here to stay although I and many others said that if you capitalize, the way you did in your account, your CTR is generally better. Google has a different opinion.

Hey,

Thanks for the info.

Also to confirm this ad is getting higher CTR then my other 3 ads. By now i love this feature!

[John Hocking]

I guess now I have a reason to start bidding higher and test this new feature.

[masterjani]

I have also experienced it.But after some time it changed automatically.Google trying new things all time.