Changing Text Content of an Existing Page Affect SERP?

tickleme · 03-10-2011, 02:41 PM

Was curious. If one was interested in updating an article with revised content on an existing page (e.g. a product line's instructions have changed and you want to update to new instructions) does this affect page rank for that article?

What if the changes were so different that the page text content is no the same at all (but related by being a new model of the product line).

I would imagine it would since the original keywords in the text may have been indexed and by being changed it may hurt the articles position? Or am i understanding it wrong.

Thanks

iAmNameLess · 03-10-2011, 03:44 PM

Make sure you keep whatever keywords you had there and you will be fine.

mandark · 03-10-2011, 03:49 PM

If it is a small change which doesn't greatly affect your keyword density, it won't make a difference. Otherwise it can make a difference in the positive or the negative direction.

John Williamson · 03-10-2011, 07:11 PM

Like they said, a change isn't a big deal. Deleting/Removing content, however, is something G frowns upon.

GeronimoBee · 03-10-2011, 08:08 PM

Content? In my experience not so much. Just make it better. Probably helps if anything.

However. Heres a little story that you might find handy.

Not long ago. I had a CPA blog that was doing pretty well. Like $20-$30 on weekdays and double that on the weekends.

Each post was based on a different offer, but in they were all in the same field/niche what ever. Any way after doing some analysis I noticed that the top post/offer wasn't converting so well and that the best converting offer was actually the third post down.

So I decided to do a little "rearranging" i.e. Changing the permalink dates so that the posts moved.

DONT EVER F#%^5NG DO THIS LOL.

Gone..completely blown off the map. That was like 4 weeks ago and it hasn't bounced back. I reckon i'll have to rewrite the whole damn thing and get more backlinks or something. But eff that. I hate backtracking.

03-10-2011, 02:41 PM	#1
tickleme Warrior Member Join Date: Mar 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Changing Text Content of an Existing Page Affect SERP? Was curious. If one was interested in updating an article with revised content on an existing page (e.g. a product line's instructions have changed and you want to update to new instructions) does this affect page rank for that article? What if the changes were so different that the page text content is no the same at all (but related by being a new model of the product line). I would imagine it would since the original keywords in the text may have been indexed and by being changed it may hurt the articles position? Or am i understanding it wrong. Thanks

03-10-2011, 03:44 PM	#2
iAmNameLess Smoke Free since Apr 6th War Room Member Join Date: Dec 2010 Location: MO/IL Posts: 3,601 Blog Entries: 3 Thanks: 423 Thanked 1,091 Times in 617 Posts Social Networking	Re: Changing Text Content of an Existing Page Affect SERP? Make sure you keep whatever keywords you had there and you will be fine.
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03-10-2011, 03:49 PM	#3
mandark Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 558 Thanks: 24 Thanked 72 Times in 63 Posts	Re: Changing Text Content of an Existing Page Affect SERP? If it is a small change which doesn't greatly affect your keyword density, it won't make a difference. Otherwise it can make a difference in the positive or the negative direction.
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03-10-2011, 07:11 PM	#4
John Williamson The Mathematical Warrior War Room Member Join Date: May 2010 Location: Charleston, SC Posts: 1,639 Thanks: 143 Thanked 283 Times in 185 Posts	Re: Changing Text Content of an Existing Page Affect SERP? Like they said, a change isn't a big deal. Deleting/Removing content, however, is something G frowns upon.
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03-10-2011, 08:08 PM	#5
GeronimoBee Active Warrior Join Date: Aug 2010 Posts: 62 Thanks: 13 Thanked 3 Times in 3 Posts	Re: Changing Text Content of an Existing Page Affect SERP? Content? In my experience not so much. Just make it better. Probably helps if anything. However. Heres a little story that you might find handy. Not long ago. I had a CPA blog that was doing pretty well. Like $20-$30 on weekdays and double that on the weekends. Each post was based on a different offer, but in they were all in the same field/niche what ever. Any way after doing some analysis I noticed that the top post/offer wasn't converting so well and that the best converting offer was actually the third post down. So I decided to do a little "rearranging" i.e. Changing the permalink dates so that the posts moved. DONT EVER F#%^5NG DO THIS LOL. Gone..completely blown off the map. That was like 4 weeks ago and it hasn't bounced back. I reckon i'll have to rewrite the whole damn thing and get more backlinks or something. But eff that. I hate backtracking.