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03-12-2011, 01:25 PM
| #1 |
| HyperActive Warrior War Room Member Join Date: Jun 2010
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|  Major corporations using blackhat techniques - what does it say about things?
I came across this article on the NY Times about how JC Penney was recently caught engaging in tons of blackhat SEO techniques to get themselves ranked for thousands of keywords during the Christmas season. Here's the full article: http://www.nytimes.com/2011/02/13/bu...pagewanted=all Though I'm sure their brand was temporarily damaged and may be a PR nightmare of sorts, I'm sure financially, they reaped sales like crazy during Christmas season. The article reports them being ranked #1 for things from "dresses" to "grommet top curtains" to "Samsonite carry on luggage." What do you make of this? |
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03-12-2011, 01:49 PM
| #2 | |
| Maize N Blue Nation War Room Member  Join Date: Sep 2009 Location: Philly
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| Re: Major corporations using BlueFart techniques - what does it say about things?
Old news. Big brand companies engage in lots of fun stuff like link buying and have for a long time. It is too lucrative not too. You often only get in trouble when the NYT or WSJ decide to write an article about it. Quote:
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03-12-2011, 04:36 PM
| #3 |
| Smoke Free since Apr 6th War Room Member  Join Date: Dec 2010 Location: MO/IL
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| Re: Major corporations using blackhat techniques - what does it say about things?
Well, bad PR is STILL PR. They're getting pretty powerful backlinks from the press, don't ya think?
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03-13-2011, 11:44 AM
| #4 |
| HyperActive Warrior Join Date: Mar 2011
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| Re: Major corporations using blackhat techniques - what does it say about things?
They probably don't even care considering the absolute killing they must have made during Christmas. I doubt if most people know what it means or really care if they did. I mean, would you stop buying from a company with solid merchandise just because they used a less honorable method in promoting it? If it was a good product, I'd probably thank them for allowing me to finding it so easily.
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03-13-2011, 01:32 PM
| #5 | |
| HyperActive Warrior War Room Member Join Date: Jun 2010
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| Re: Major corporations using BlueFart techniques - what does it say about things? Quote:
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03-13-2011, 01:40 PM
| #6 |
| Balk - Balk's Backlinks War Room Member  Join Date: Nov 2010
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| Re: Major corporations using BlueFart techniques - what does it say about things?
Most corporations do this year after year during holiday season, JCPenny will probably do it again too, just to a lesser extent.
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03-14-2011, 10:29 AM
| #7 |
| HyperActive Warrior War Room Member Join Date: Jun 2010
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| Re: Major corporations using blackhat techniques - what does it say about things?
True. The irony may be this article may encourage other companies to ramp up their efforts next Christmas season if they didn't hit expectations this yr. |
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| blackhat, corporations, major, techniques, things |
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