PPC CAMPAIN HELP URGENT !Please!!!

[Fabioftc]

Ok Guys

My first Client I got 2 days ago. and I need some ideas and touhghts from you.


He was doing some ppc by him self and got stock.
So hi ask me to help him .

I went there and set up a campain for him .

2 days after google came in saying this .

The key word phrase does triger to any of your adds.

This is the add:

# learn to drive safe
# quick and easy with our moder
# training techniques.
#www.driveschool.com

This is the Key word on Broad:

Driving school nyc.

Now how google is saying this is not good?

Another thing is :



is add showing right now = yes

Key word quality score:

key word relevance poor:3/10
Landing Page quality:NO Problem
Landing Page load Times: no Problem

Key word for this add: driving school sunny side.

I know this key does has a lot of search, but still I don,t get it.
And Him Also don,t

I don,t want he thinks I am doing some wrong .


if can give some suggestion /advice about it.

I will be happy with that.


Also About bids how should we do it .

Should I go all advices? or only desk top and laptop.

Should I target all network or just search engine?

Default (auto). or manual ?
If is Manual How much high should we start bidding on?

What would be a coog CTR for a campain ?
This is a local business in Queens NY . I know is different way to go abou it.


Thank You in Advance
Fabio

[nightcrawler]

Sorry brother! but you'll mess up your client PPC campaign.

Well! Try to do some keyword research for high traffic keywords related to his niche also the content should be related to that keyword on website.

I would go for ad to show on search results on when someone performs the search.

Aslo the budget bid is depending on your keyword. Google will give you suggestions that how much you need to bid in order to outrank your competitors for the same keyword. Remember if you put the bid too low, you might not get any hits or too high will hurt your client budget...

[jack jastin]

Really very appreciable information you have share here for that really thanks.