Facebook Ads: CPC or CPM

[mmoreal]

Just want to know which is better for bidding CPC or CPM
If I had 40$ to invest, for 2 ways then how many clicks do I have?
Thanks

[Joe Motion]

I always go with CPC.

Thing with FB advertising is you have to constantly keep a check on things.. and advert can 'die' so to speak and be left running for days without any clicks and cost you a fortune on CPM..

On CPC you can at least keep an eye on costs a lot more clearly.

[indexphp]

test it........

[zhang9547]

cpm More cheap

[Joe Motion]

Originally Posted by zhang9547

cpm More cheap

Not if he isn't getting clicks!

Also, I hate it when people say 'test it'.. just offer some real world advice for the guy!

[EddieZavlunov]

I allways prefer cpc.
Because you can see exactly how much people came to your website.

[mmoreal]

I changed to CPC model . Created it and wait for approved

[Aussie_Al]

What you need to do is set up 2 cpc ads and test them for a few days

Once you find the one that has a higher click thru rate then you convert them to CPM, this will require you to set up the ads again but once you have a winning ad its worth it.

There is no point setting up CPM ads if they do not convert

[warrioronfire]

With facebook, I will typically start with cpc to test. If I am able to get my click through rate high enough then I will change to CPM since it will be cheaper. I wouldn't recommend starting off with cpm unless you've already tested it out on other platforms. You can lose your shirt pretty quickly with cpm if you're not careful.

[chrisbazzle]

In what I've seen as far as on information on Facebook ads goes, that is from the several products that I have purchased about the subject, you start with CPC, then if the CTR gets to a certain level, then you can get switch to CPM.
Unfortunately, I cannot speak from experience.

[tvinci2011]

Pls I need help with using facebook CPC and CPM efficiently to generate high traffic for my website.I would like to know exactly how to go about getting like 3,500 clicks on my facebook ads.Thanks.GOD BLESS YOU ALL

[freedom71]

CPC. Because, generally facebook users are AD Blind.

[skwurl]

Originally Posted by freedom71

CPC. Because, generally facebook users are AD Blind.

that is totally true. i don't even see the ads on facebook anymore, or on forums. my eyes just go straight by them!

[brianboyer]

I have used CPM for a lot of campaigns and I have to say the results were usually not good. I switched to CPC and it was definitely much better. So I say CPC.

[lesterlim85]

Chrisbazzle is right. You should always start your campaign with CPC and do multiple testings with your campaigns. Could be switching around your display picture, your headline, or the content copy you write.

Once your CTR improves, the bid price will drop dramatically and it will be much more affordable for you.

Not advisable to use CPM for a start because it will be too expensive for you to bear.

Cheers,
Lester

[tvinci2011]

1. At what CTR can I change to Cpm

2. But Pls how can I use $55 to generate 3,500 clicks on my facebook ads, If I am to use CPC.

[Mike Morgan.]

First go with the PPC option . Once you achieve high CTR , you can shift to CPM or test both PPC and CPM to identify the best option.

[tvinci2011]

Facebook ads has now changed in terms of its ads manager, pls any tips?

[Tracyyang]

Our fan page advertising are going with CPM