Adword Help Plz:)

Brandon Lam · 03-21-2011, 06:57 PM

Warriors,

I'm just starting to setup my adword account for my new product but I'm a little bit lost as to how many keywords I should target to begin with.

I'm in the personal finance niche. Does anyone have a general rule of thumb to start out with? Maybe choosing 5 target keywords and then having like 15-30 keyword branches off each main? Then for the actual ads themselves, how many do you suggest?

Sorry to sound like a complete noob, but any advise would be appreciated

Thanks
Brandon

Themeplated · 03-21-2011, 08:07 PM

Just a quick question to throw in myself if you don't mind Brandon Lam, I'm not looking to thread jack.

Aren't personal finance related keyword extremely expensive to bid on?

hpgoodboy · 03-21-2011, 08:59 PM

I would start with one keyword and one ad for that keyword. See how it goes.

You do not want too much in the beginning. Once you can handle one keyword and one ad, set up the next keyword with an ad for that keywords.

EvaDermot · 03-21-2011, 09:18 PM

Well, you should use SERPAnalytics for this kind of stuff, it is really awesome.

What is SERPAnalytics

SERPAnalytics is a first online SEO environment designed for SEO & SEM specialists.
SERPAnalytics provides a variety of SEO tools along with access to millions of records of essential data including search engine positions archive and keywords data.

Brandon Lam · 03-22-2011, 01:50 AM

Hello,

Wow yes that are pretty damn expensive to bid on. I never really noticed that until now. Damn

Quote:

Originally Posted by Fireworksable

Just a quick question to throw in myself if you don't mind Brandon Lam, I'm not looking to thread jack.

Aren't personal finance related keyword extremely expensive to bid on?

yougpeter · 03-22-2011, 01:53 AM

I usually put in one ad like 5 or 6 keywords.In that case I can check witch ad working better.

Brandon Lam · 03-22-2011, 04:09 AM

Any tool recommendations to find cheaper secondary keywords? I've now noticed the finance niche has some pretty expensive main key words like "how to save money" "ways to save money" etc.

John Hocking · 03-22-2011, 01:11 PM

I use one keyword phrase per ad.

It makes it easier to get a great quality score if you keyword is in your ad title and/or body and your landing page.

Google will also highlight you keyword in the ad if it matest the users search term. This can help improve your click through rate and work toward lowering your bid and still maintain your ad placement

jacked · 03-22-2011, 03:29 PM

I always try to find relevant long-tail terms which don't much competition so are very cheap yet still relevant traffic. Find a bunch of these and target a few main terms which may charge more and you will have a good range of terms.

netw6000 · 03-22-2011, 03:59 PM

Brandon:

Another options is to just use a lot of keywords or keyword phrases. Just try to make them as relevant to your landing page as possible. Most of them will not meet the minimum bid requirements to be on the first page, but you'll still get impressions and clicks. Enable the Display Network and those same keywords that have the warning message will still work on the display network.

Brandon Lam · 03-22-2011, 06:06 PM

Looking into Micronichefinder. Looks like the exact tool I need to find cheaper alternative keywords and long tail phrases.

John Hocking · 06-06-2011, 12:33 PM

Quote:

Originally Posted by netw6000

Brandon:

Another options is to just use a lot of keywords or keyword phrases. Just try to make them as relevant to your landing page as possible. Most of them will not meet the minimum bid requirements to be on the first page, but you'll still get impressions and clicks. Enable the Display Network and those same keywords that have the warning message will still work on the display network.

It is much harder to get a group of keywords to have a high quality score for a single landing page.

You will do better with one keyword per ad and getting the keyword in your ad title/body and optimize your landing page for the keyword as well.

03-21-2011, 06:57 PM	#1
Brandon Lam Active Warrior War Room Member Join Date: Sep 2010 Location: Victoria BC, Canada Posts: 66 Thanks: 3 Thanked 4 Times in 4 Posts	Adword Help Plz:) Warriors, I'm just starting to setup my adword account for my new product but I'm a little bit lost as to how many keywords I should target to begin with. I'm in the personal finance niche. Does anyone have a general rule of thumb to start out with? Maybe choosing 5 target keywords and then having like 15-30 keyword branches off each main? Then for the actual ads themselves, how many do you suggest? Sorry to sound like a complete noob, but any advise would be appreciated Thanks Brandon

03-21-2011, 08:07 PM	#2
Themeplated HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Localhost. Posts: 122 Thanks: 0 Thanked 12 Times in 11 Posts	Re: Adword Help Plz:) Just a quick question to throw in myself if you don't mind Brandon Lam, I'm not looking to thread jack. Aren't personal finance related keyword extremely expensive to bid on?

03-21-2011, 08:59 PM	#3
hpgoodboy www.WSOReviewDaily.com War Room Member Join Date: Aug 2008 Location: Florida, USA Posts: 1,826 Thanks: 405 Thanked 796 Times in 600 Posts Social Networking Contact Info	Re: Adword Help Plz:) I would start with one keyword and one ad for that keyword. See how it goes. You do not want too much in the beginning. Once you can handle one keyword and one ad, set up the next keyword with an ad for that keywords.
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03-21-2011, 09:18 PM	#4
EvaDermot Warrior Member Join Date: Mar 2011 Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post	Re: Adword Help Plz:) Well, you should use SERPAnalytics for this kind of stuff, it is really awesome. What is SERPAnalytics SERPAnalytics is a first online SEO environment designed for SEO & SEM specialists. SERPAnalytics provides a variety of SEO tools along with access to millions of records of essential data including search engine positions archive and keywords data.
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03-22-2011, 01:53 AM	#6
yougpeter HyperActive Warrior Join Date: Mar 2011 Posts: 100 Thanks: 6 Thanked 7 Times in 7 Posts	Re: Adword Help Plz:) I usually put in one ad like 5 or 6 keywords.In that case I can check witch ad working better.
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03-22-2011, 04:09 AM	#7
Brandon Lam Active Warrior War Room Member Join Date: Sep 2010 Location: Victoria BC, Canada Posts: 66 Thanks: 3 Thanked 4 Times in 4 Posts	Re: Adword Help Plz:) Any tool recommendations to find cheaper secondary keywords? I've now noticed the finance niche has some pretty expensive main key words like "how to save money" "ways to save money" etc.

03-22-2011, 01:11 PM	#8
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: Adword Help Plz:) I use one keyword phrase per ad. It makes it easier to get a great quality score if you keyword is in your ad title and/or body and your landing page. Google will also highlight you keyword in the ad if it matest the users search term. This can help improve your click through rate and work toward lowering your bid and still maintain your ad placement
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03-22-2011, 03:29 PM	#9
jacked Balk - Balk's Backlinks War Room Member Join Date: Nov 2010 Posts: 878 Thanks: 6 Thanked 42 Times in 42 Posts	Re: Adword Help Plz:) I always try to find relevant long-tail terms which don't much competition so are very cheap yet still relevant traffic. Find a bunch of these and target a few main terms which may charge more and you will have a good range of terms.
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03-22-2011, 03:59 PM	#10
netw6000 Active Warrior Join Date: Mar 2011 Posts: 43 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Adword Help Plz:) Brandon: Another options is to just use a lot of keywords or keyword phrases. Just try to make them as relevant to your landing page as possible. Most of them will not meet the minimum bid requirements to be on the first page, but you'll still get impressions and clicks. Enable the Display Network and those same keywords that have the warning message will still work on the display network.
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03-22-2011, 06:06 PM	#11
Brandon Lam Active Warrior War Room Member Join Date: Sep 2010 Location: Victoria BC, Canada Posts: 66 Thanks: 3 Thanked 4 Times in 4 Posts	Re: Adword Help Plz:) Looking into Micronichefinder. Looks like the exact tool I need to find cheaper alternative keywords and long tail phrases.