Link colors and adsense CTR tests?

Fking · 03-23-2011, 06:22 AM

Has anyone done any tests if specific link color of the adsense ads results in significantly higher CTR?

I'm especially interested in cases when the link color of the ads matches the link color on the site as well.

LarryHaywood · 03-23-2011, 08:16 AM

Quote:

Originally Posted by Fking

Has anyone done any tests if specific link color of the adsense ads results in significantly higher CTR?

I'm especially interested in cases when the link color of the ads matches the link color on the site as well.

This is generally how most IMers setup Adsense. Match the colors of the ads to blend in with your site. From everything I've learned as far as color matching, this is considered the norm.

Alaister · 03-23-2011, 08:24 AM

the best way to know which combinations will make you the most money is from split testing

shulink · 03-23-2011, 09:06 AM

The default adsense color provides the best click through rate for my major websites as they are all in white backgrounds. However, you should use a similar color of your site so visitors won't notice they are ads.

John Williamson · 03-23-2011, 11:43 AM

Yes, use HTML color code #000080 for the title of the link for your ad blocks, it outperforms other shades of blue by a long shot...

Fking · 03-23-2011, 12:02 PM

my ads are always matching the site colors but i was asking if someone has experimented with different color all together.

For example all green links for the ads and for the site links against all blue ones?

have you noticed significant differences ever?

John Williamson · 03-23-2011, 12:24 PM

Quote:

Originally Posted by Fking

my ads are always matching the site colors but i was asking if someone has experimented with different color all together.

For example all green links for the ads and for the site links against all blue ones?

have you noticed significant differences ever?

Use #000080 for the title color.

jacked · 03-23-2011, 02:51 PM

I have found using the same color as your site to work the best, and if you can't do that or if you have a white site, use blue.

Fking · 03-23-2011, 03:36 PM

Quote:

Originally Posted by jacked

I have found using the same color as your site to work the best, and if you can't do that or if you have a white site, use blue.

we agree that the color should be the same, i was asking if someone has found better results with particular color (when always matching the site colors)

dburk · 03-24-2011, 07:04 AM

Hi Fking,

I think you may have the wrong idea about using colors for your ads. What I have learned is that there is no color, nor best practice, that will always give best results. Things will vary based on so many different factors that whatever applies to one website often does not apply to the next.

In some cases matching colors works best, but using the exact same theme and color scheme on a different niche gives you very different results. I have found in some cases making your ads stand out by using the highest contrasting colors has shown far superior results. The bottom line is that you must test, no two websites will ever perform exactly the same, except by coincidence.

03-23-2011, 06:22 AM	#1
Fking HyperActive Warrior War Room Member Join Date: May 2010 Posts: 425 Thanks: 47 Thanked 21 Times in 8 Posts	Link colors and adsense CTR tests? Has anyone done any tests if specific link color of the adsense ads results in significantly higher CTR? I'm especially interested in cases when the link color of the ads matches the link color on the site as well.

03-23-2011, 08:24 AM	#3
Alaister HyperActive Warrior War Room Member Join Date: Dec 2008 Posts: 116 Thanks: 1 Thanked 15 Times in 13 Posts Social Networking	Re: Link colors and adsense CTR tests? the best way to know which combinations will make you the most money is from split testing
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03-23-2011, 09:06 AM	#4
shulink HyperActive Warrior War Room Member Join Date: Oct 2010 Posts: 272 Thanks: 11 Thanked 52 Times in 13 Posts	Re: Link colors and adsense CTR tests? The default adsense color provides the best click through rate for my major websites as they are all in white backgrounds. However, you should use a similar color of your site so visitors won't notice they are ads.
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03-23-2011, 11:43 AM	#5
John Williamson The Mathematical Warrior War Room Member Join Date: May 2010 Location: Charleston, SC Posts: 1,639 Thanks: 143 Thanked 283 Times in 185 Posts	Re: Link colors and adsense CTR tests? Yes, use HTML color code #000080 for the title of the link for your ad blocks, it outperforms other shades of blue by a long shot...
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03-23-2011, 12:02 PM	#6
Fking HyperActive Warrior War Room Member Join Date: May 2010 Posts: 425 Thanks: 47 Thanked 21 Times in 8 Posts	Re: Link colors and adsense CTR tests? my ads are always matching the site colors but i was asking if someone has experimented with different color all together. For example all green links for the ads and for the site links against all blue ones? have you noticed significant differences ever?

03-23-2011, 02:51 PM	#8
jacked Balk - Balk's Backlinks War Room Member Join Date: Nov 2010 Posts: 878 Thanks: 6 Thanked 42 Times in 42 Posts	Re: Link colors and adsense CTR tests? I have found using the same color as your site to work the best, and if you can't do that or if you have a white site, use blue.
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03-24-2011, 07:04 AM	#10
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Link colors and adsense CTR tests? Hi Fking, I think you may have the wrong idea about using colors for your ads. What I have learned is that there is no color, nor best practice, that will always give best results. Things will vary based on so many different factors that whatever applies to one website often does not apply to the next. In some cases matching colors works best, but using the exact same theme and color scheme on a different niche gives you very different results. I have found in some cases making your ads stand out by using the highest contrasting colors has shown far superior results. The bottom line is that you must test, no two websites will ever perform exactly the same, except by coincidence.
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