What is a good test budget for PPC?

rcast99 · 03-23-2011, 05:14 PM

What is a good budget to test a PPC campaign?

BacklinkExcellence · 03-23-2011, 05:17 PM

Depends on the PPC network. The higher the click prices, the larger your budget has to be in order to collect any statistically significant data. Generally speaking, you should have at least $200+ to spare. Keep in mind that most of the time you'll "lose" that money and might not make anything back from it, but you gathered valuable data of "what doesn't work" so you can keep optimizing until you find something that works.

This optimization process usually eats up most of the money. At first most of your campaigns will be a money drain so you have to track everything or you're just wasting money.

aaron_nimocks · 03-23-2011, 05:23 PM

Need a more specific question.

What are you testing and what kind of result are you looking for?

03-23-2011, 05:14 PM	#1
rcast99 Warrior Member Join Date: Jul 2009 Posts: 21 Thanks: 0 Thanked 0 Times in 0 Posts	What is a good test budget for PPC? What is a good budget to test a PPC campaign?

03-23-2011, 05:17 PM	#2
BacklinkExcellence Advanced Warrior War Room Member Join Date: Oct 2010 Posts: 548 Thanks: 54 Thanked 84 Times in 75 Posts	Re: What is a good test budget for PPC? Depends on the PPC network. The higher the click prices, the larger your budget has to be in order to collect any statistically significant data. Generally speaking, you should have at least $200+ to spare. Keep in mind that most of the time you'll "lose" that money and might not make anything back from it, but you gathered valuable data of "what doesn't work" so you can keep optimizing until you find something that works. This optimization process usually eats up most of the money. At first most of your campaigns will be a money drain so you have to track everything or you're just wasting money.
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03-23-2011, 05:23 PM	#3
aaron_nimocks People Know Me War Room Member Join Date: Sep 2006 Location: Virginia Beach Posts: 667 Thanks: 21 Thanked 129 Times in 111 Posts Social Networking Contact Info	Re: What is a good test budget for PPC? Need a more specific question. What are you testing and what kind of result are you looking for?
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