How to Determine Keyword Conversion Potential !

[coykiesaol]

It was something related to keywords in serps and the monthly search volume but i cant remember it , i made my own excel sheet to determine the final keywords through keyword research steps using elliance guidelines , one of the final steps was to gather the relevant factors like conversion potential /strategy/legal issue/competition level/traffic potential and site content so far i cant remember how to get the conversion potential and the competition level/traffic potential calculation .