Is It Good To Target Less Common Search Terms?

[DeluxeHost]

I don't fully understand how this works with optimizing your site for certain keywords. For example, the most searched for keyword when people google a web hosting company is the word, "hosting". That word is also the most optimized keyword for hosting companies and it is more expensive to buy adsense for it.

Am I thinking wrong to stay away from "hosting" and try to optimize my site for a less common keyword like "host", "web host" or "web server"? I figured my site would have a higher rank when people use these less common search terms than I would if I optimized for the more common search terms like "hosting" that have so much competition, I have no chance to show up on the first page.

Thanks for your help.

[JMcGee2010]

Yes it is good to target less common search term. For the instance of hosting...it be in a page on any type of hosting, like a party. If you want to optimize a page you should break down the keywords. The word may get less monthly searches but the traffic should be more targeted.

Example:

hosting
web hosting
cheap web hosting
cheap web hosting company
cheap web hosting company for beginners

Just an example off the top of my head....You see how each one gets a little more specific. You should target what are known as "long tail" keywords, especially if you are just starting out. For more information on long tail keywords, just do a google search similar to "long tail keyword article" and you can find more than enough information to get an understanding.

[DeluxeHost]

Originally Posted by JMcGee2010

Yes it is good to target less common search term. For the instance of hosting...it be in a page on any type of hosting, like a party. If you want to optimize a page you should break down the keywords. The word may get less monthly searches but the traffic should be more targeted.

Example:

hosting
web hosting
cheap web hosting
cheap web hosting company
cheap web hosting company for beginners

Just an example off the top of my head....You see how each one gets a little more specific. You should target what are known as "long tail" keywords, especially if you are just starting out. For more information on long tail keywords, just do a google search similar to "long tail keyword article" and you can find more than enough information to get an understanding.

Thank you James! Very helpful

[hostas]

when your target is less common search term then will be easier with SEO.
of course if you have enough time and money (advantage ) you better target to the most searched keyword