Adwords is getting increasingly expensive! How are the other networks doing?

MrWonton · 03-29-2011, 05:37 AM

As adwords becomes more and more crowded/competative, costs seem to be indefinitely increasing. Other than optimising landing pages for quality score, theres not much we can do about it!

We're running campaigns on Yandex's PPC network in Russia. We are recieving very high conversion volumes at a much lower cost than Google. We actually get higher quality, and more traffic from Yandex than Google RU! (Obviously the LPs are in Russian).

Is anyone having much success with the other PPC networks? Does anyone have any coversion rate data of one network versus another? Obviously traffic will be nowhere near as high as Adwords, but if you spread your efforts across several of the smaller networks, I imagine the cost per conversion could be quite a bit lower!

Anyone want to chime in?

Cheers

DarimJ3 · 03-29-2011, 05:51 AM

have you try facebook?

goldhome · 03-29-2011, 06:43 AM

Yes, Facebook ads gives more converting traffic. It shows up ads to people with similar interest, It is a real good alternative.

Peter76 · 03-29-2011, 06:49 AM

Adwords is pretty expensive. Facebook can definitely be the way to go. I had success using it.

03-29-2011, 05:37 AM	#1
MrWonton HyperActive Warrior War Room Member Join Date: Jun 2010 Location: England Posts: 185 Thanks: 70 Thanked 25 Times in 21 Posts Social Networking	Adwords is getting increasingly expensive! How are the other networks doing? As adwords becomes more and more crowded/competative, costs seem to be indefinitely increasing. Other than optimising landing pages for quality score, theres not much we can do about it! We're running campaigns on Yandex's PPC network in Russia. We are recieving very high conversion volumes at a much lower cost than Google. We actually get higher quality, and more traffic from Yandex than Google RU! (Obviously the LPs are in Russian). Is anyone having much success with the other PPC networks? Does anyone have any coversion rate data of one network versus another? Obviously traffic will be nowhere near as high as Adwords, but if you spread your efforts across several of the smaller networks, I imagine the cost per conversion could be quite a bit lower! Anyone want to chime in? Cheers
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03-29-2011, 05:51 AM	#2
DarimJ3 Warrior Member Join Date: Mar 2011 Posts: 12 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Adwords is getting increasingly expensive! How are the other networks doing? have you try facebook?

03-29-2011, 06:43 AM	#3
goldhome Verified Warrior Join Date: Mar 2011 Posts: 100 Thanks: 6 Thanked 3 Times in 3 Posts	Re: Adwords is getting increasingly expensive! How are the other networks doing? Yes, Facebook ads gives more converting traffic. It shows up ads to people with similar interest, It is a real good alternative.

03-29-2011, 06:49 AM	#4
Peter76 HyperActive Warrior War Room Member Join Date: Feb 2011 Location: Im in the city that never sleeps Posts: 155 Thanks: 7 Thanked 8 Times in 7 Posts Social Networking	Re: Adwords is getting increasingly expensive! How are the other networks doing? Adwords is pretty expensive. Facebook can definitely be the way to go. I had success using it.