PPC Global Searches 6.5 million but I get Two Per Day, Why?

vanleurth · 03-29-2011, 10:53 PM

I have found a keyword with 6.5 million searches based on adwords but I only get 2 impressions per day. I have bid $1 per click and a daily budget of $15 on a keyword that is $0.05 per click based on Adwords.

Am I missing something or is google lies? Is there any way I can double check adwords numbers.

This is crazy

Any helps is appreciated.

Thank you

V.

dotcosecrets · 03-29-2011, 11:25 PM

So what's the title and text in your Adword ad?

joebel · 03-30-2011, 03:11 AM

Maybe you found a keyword with millions of traffic but the PBR % is 0, so it means it's useless. Try analyze your keywords you are using in Market Samurai.

Try to make Keyword Research first before you start your campaign.

vanleurth · 03-30-2011, 08:08 AM

Thank you JoeBel,

SEOT 56,476 (very different from google results)
PBR 0%
SEOC 111,000
AWCPC $0.05
SEOV $2823

It seems I'm better off trying to rank on SEO instead or find another keyword I can work with.

V.

MaryDD · 03-30-2011, 08:35 AM

I'm not so experienced in PPC so I learned this thing, thanks for your question.

Lucid · 03-30-2011, 08:59 AM

Any time you see a five cent click estimate in Google's keyword tool, it is not to be taken seriously. It is likely a default value because of insufficient data. Remember too that it's only an *estimate* and based on typical quality score.

You say 6.5 million searches, which invalidates my insufficient data comment. My guess is you are using a one-word keyword in the broad match. Expand your keyword.

The other thing is, what is your CTR? It won't mean anything for just a couple of clicks but how many of those 6.5 million searches are you showing for? Assuming that number correct (per month), even if you paid five cents, on a $15 budget you would show your ads to nowhere near all those searches (216,000 per day).

We also don't know your QS or your average position, two things that would help as would knowing how much you actually paid for those clicks.

vanleurth · 03-30-2011, 11:34 AM

Market Samurai says 56,476 instead of 6.5 million but 0% PBR. Meaning there is a big inconsistency between the two numbers.

Does anyone knows why?

For the two clicks that I got I paid $0.15 having a 5/10 quality score.

What baffles me is that at least I should see my impression being 1000 per day but I get 30.

Are you suggesting I should get my QS to 10 and then try again? Is it even worth to try since PBR is 0%?

Thank you for your helpful feedback

V.

pflyers · 03-30-2011, 12:08 PM

when you see it gets "all those searches" are you looking at broad match or exact match? looking at the exact match numbers will give you a better estimate. Also any keyword that can be monetized with that many searches I highly doubt is going to be .05 a click

Other thing to look at is how many impressions are you getting?

jbhyip · 03-30-2011, 12:17 PM

It all depends on the keyword. I found a keyword that had millions of searches (both phrase and exact) and no adwords competition, but google did not let me bid on it because most of the natural search engine results were .gov sites.

03-29-2011, 10:53 PM	#1
vanleurth Warrior Member Join Date: Jan 2010 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	PPC Global Searches 6.5 million but I get Two Per Day, Why? I have found a keyword with 6.5 million searches based on adwords but I only get 2 impressions per day. I have bid $1 per click and a daily budget of $15 on a keyword that is $0.05 per click based on Adwords. Am I missing something or is google lies? Is there any way I can double check adwords numbers. This is crazy Any helps is appreciated. Thank you V.

03-29-2011, 11:25 PM	#2
dotcosecrets HyperActive Warrior Join Date: Mar 2011 Posts: 103 Thanks: 4 Thanked 3 Times in 2 Posts Social Networking	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? So what's the title and text in your Adword ad?
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03-30-2011, 03:11 AM	#3
joebel HyperActive Warrior Join Date: Mar 2011 Location: Philippines Posts: 115 Thanks: 0 Thanked 14 Times in 13 Posts Social Networking Contact Info	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? Maybe you found a keyword with millions of traffic but the PBR % is 0, so it means it's useless. Try analyze your keywords you are using in Market Samurai. Try to make Keyword Research first before you start your campaign.

03-30-2011, 08:08 AM	#4
vanleurth Warrior Member Join Date: Jan 2010 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? Thank you JoeBel, SEOT 56,476 (very different from google results) PBR 0% SEOC 111,000 AWCPC $0.05 SEOV $2823 It seems I'm better off trying to rank on SEO instead or find another keyword I can work with. V.

03-30-2011, 08:35 AM	#5
MaryDD Warrior Member Join Date: Mar 2011 Posts: 24 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? I'm not so experienced in PPC so I learned this thing, thanks for your question.
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03-30-2011, 08:59 AM	#6
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? Any time you see a five cent click estimate in Google's keyword tool, it is not to be taken seriously. It is likely a default value because of insufficient data. Remember too that it's only an estimate and based on typical quality score. You say 6.5 million searches, which invalidates my insufficient data comment. My guess is you are using a one-word keyword in the broad match. Expand your keyword. The other thing is, what is your CTR? It won't mean anything for just a couple of clicks but how many of those 6.5 million searches are you showing for? Assuming that number correct (per month), even if you paid five cents, on a $15 budget you would show your ads to nowhere near all those searches (216,000 per day). We also don't know your QS or your average position, two things that would help as would knowing how much you actually paid for those clicks.
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03-30-2011, 11:34 AM	#7
vanleurth Warrior Member Join Date: Jan 2010 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? Market Samurai says 56,476 instead of 6.5 million but 0% PBR. Meaning there is a big inconsistency between the two numbers. Does anyone knows why? For the two clicks that I got I paid $0.15 having a 5/10 quality score. What baffles me is that at least I should see my impression being 1000 per day but I get 30. Are you suggesting I should get my QS to 10 and then try again? Is it even worth to try since PBR is 0%? Thank you for your helpful feedback V.

03-30-2011, 12:08 PM	#8
pflyers Active Warrior War Room Member Join Date: Nov 2008 Posts: 50 Thanks: 1 Thanked 35 Times in 12 Posts	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? when you see it gets "all those searches" are you looking at broad match or exact match? looking at the exact match numbers will give you a better estimate. Also any keyword that can be monetized with that many searches I highly doubt is going to be .05 a click Other thing to look at is how many impressions are you getting?

03-30-2011, 12:17 PM	#9
jbhyip Health and Business Join Date: Jul 2010 Location: USA Posts: 32 Thanks: 4 Thanked 5 Times in 3 Posts Social Networking	Re: PPC Global Searches 6.5 million but I get Two Per Day, Why? It all depends on the keyword. I found a keyword that had millions of searches (both phrase and exact) and no adwords competition, but google did not let me bid on it because most of the natural search engine results were .gov sites.
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