Google is already changing how it serves ads for Gmail- Watch out...

Brad Spencer · 04-03-2011, 07:30 PM

Hey Warriors,

Just saw this at the top of my gmail account

Coming soon: Better Ads in Gmail - Gmail Help

It's Google saying they're going to change/improve the way they do ads in Gmail...

Which means this will probably come into Adwords and Search Results once they iron out the tweaks.

Better make sure your stuff is covered.

Sorry if this sounds alarmist...I just get a sense reading this that there's more than meets the eye here.

Cheers,

Brad

Jermaine Tabor · 04-03-2011, 07:34 PM

See this thread...

Google will now scan your emails to show relevant ads. Invasion of privacy?

Brad Spencer · 04-03-2011, 07:36 PM

Sorry Jermaine...

Just missed that I guess.

Cheers,

Brad

Kezz · 04-03-2011, 07:41 PM

I think it all just comes right back to the "Don't be cr*p" philosophy of marketing.

All the adjustments I see the Big G making are primarily aimed at weeding the garbage out of the internet and matching people with high quality content through searches and ads.

This just means we can't be lazy and mass produce the same ol' stuff, offer up thin or weak content and campaigns, or come across as spammy in any way.

If we're all conscientious, imaginative and really thinking about who the people are we're trying to reach, and what they really want to see, it can only be a good thing for search and ad serving to move up the quality scale.

The bottom line is, don't be part of the group that gets weeded out. Be part of the quality that gets the increased portion of the spotlight.

P.S. Talking about the changing marketing implications of the ad serving mechanism is a bit different to the privacy issue I think...

den1231 · 04-04-2011, 12:36 AM

Is that stuff will bring some effect when loading?

CikaPero · 04-04-2011, 04:08 AM

Well google has has problems with snooping our privacy for a long time now.

But will i discontinue to use gmail? no i wont! if the ads are small enough i dont care. Gmail is a great service.

As far as the privacy goes, if you are going to do something sneaky i wouldnt do it off my main email account anyway...

04-03-2011, 07:30 PM	#1
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,139 Thanks: 1,038 Thanked 605 Times in 311 Posts Social Networking Contact Info	Google is already changing how it serves ads for Gmail- Watch out... Hey Warriors, Just saw this at the top of my gmail account Coming soon: Better Ads in Gmail - Gmail Help It's Google saying they're going to change/improve the way they do ads in Gmail... Which means this will probably come into Adwords and Search Results once they iron out the tweaks. Better make sure your stuff is covered. Sorry if this sounds alarmist...I just get a sense reading this that there's more than meets the eye here. Cheers, Brad
	Mad PLR Secrets: Turn Your Dusty PLR Into Cash Machines Product Creation Roadmap- Profit From WSOs and Niche Clickbank Products PLR Cash Creators: Crush It Creating PLR For Warriors

04-03-2011, 07:34 PM	#2
Jermaine Tabor Senior Warrior Member War Room Member Join Date: May 2005 Location: Georgia , USA. Posts: 1,066 Thanks: 68 Thanked 47 Times in 31 Posts	Re: Google is already changing how it serves ads for Gmail- Watch out... See this thread... Google will now scan your emails to show relevant ads. Invasion of privacy?

04-03-2011, 07:36 PM	#3
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,139 Thanks: 1,038 Thanked 605 Times in 311 Posts Social Networking Contact Info	Re: Google is already changing how it serves ads for Gmail- Watch out... Sorry Jermaine... Just missed that I guess. Cheers, Brad
	Mad PLR Secrets: Turn Your Dusty PLR Into Cash Machines Product Creation Roadmap- Profit From WSOs and Niche Clickbank Products PLR Cash Creators: Crush It Creating PLR For Warriors

04-03-2011, 07:41 PM	#4
Kezz Kezz Bracey War Room Member Join Date: Dec 2008 Location: Australia Posts: 1,292 Blog Entries: 5 Thanks: 369 Thanked 653 Times in 300 Posts	Re: Google is already changing how it serves ads for Gmail- Watch out... I think it all just comes right back to the "Don't be cr*p" philosophy of marketing. All the adjustments I see the Big G making are primarily aimed at weeding the garbage out of the internet and matching people with high quality content through searches and ads. This just means we can't be lazy and mass produce the same ol' stuff, offer up thin or weak content and campaigns, or come across as spammy in any way. If we're all conscientious, imaginative and really thinking about who the people are we're trying to reach, and what they really want to see, it can only be a good thing for search and ad serving to move up the quality scale. The bottom line is, don't be part of the group that gets weeded out. Be part of the quality that gets the increased portion of the spotlight. P.S. Talking about the changing marketing implications of the ad serving mechanism is a bit different to the privacy issue I think...
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04-04-2011, 12:36 AM	#5
den1231 SEO Join Date: Mar 2011 Posts: 27 Thanks: 0 Thanked 1 Time in 1 Post	Re: Google is already changing how it serves ads for Gmail- Watch out... Is that stuff will bring some effect when loading?
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04-04-2011, 04:08 AM	#6
CikaPero Active Warrior Join Date: Nov 2010 Posts: 81 Thanks: 1 Thanked 4 Times in 4 Posts	Re: Google is already changing how it serves ads for Gmail- Watch out... Well google has has problems with snooping our privacy for a long time now. But will i discontinue to use gmail? no i wont! if the ads are small enough i dont care. Gmail is a great service. As far as the privacy goes, if you are going to do something sneaky i wouldnt do it off my main email account anyway...
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