Is buying SEO tools part of the Internet marketing myth?

[Mike Anthony]

You see it almost every day. People spending hundreds of dollars on WSOs being promised and looking for the mythical secret that will make them big money just because you read the ebook. Now theres big launch coming up with either some respectable cash per month (actually not too unreasonable)or if you are really gung ho into the hype you can plop down $2,000 for the latest Seo tool lifetime license. What software? rymes with Luke

I as just thinking if I would ever justify a tool for that kind of cash and I concluded no not because I can't see a tool being worth it but because I would rather put that $2,000 more into building out a High authority network. Of course thats not a push of a button solution and I won't get that feeling at purchase that i am about to conquer the known world. I know I have sites to buy and paegs to build and lots of work ahead. But I also have real value and ranking power not a bunch of zero and NA links beign built.


For the most part SEO tools tend to be pretty based in reality. Market Samurai is some good stuff, all kinds of analytic tools are generally worth it for the data. AMR good. Magic submitter decent. But I can sense the energy around this one and I realize that for a brief moment SEO is crossing over into the make $5,000 a month at the click of a button trap.

Well okay its not a brief moment. the xrummer etc blasters always are living on that edge. Some swear buy it and say its not a myth but as someone who does all kinds of ranking research for a living I rarely see sites ranking by blasting away in niches that are competitive.

the ones I do see ranking on those terms do so mostly because the sites that get real PR backlinks cant be bothered with going for those terms. But hey the golden secret sells in every generation.

So whats your take? What piece of software trumps getting high PR links at your disposal that you would spend $2,000 dollars on?

[nafeesra]

Dear anthony what AMR stands for

[dadamson]

AMR stands for Article Marketing Robot - An mass submission article tool.

Personally I don't think I could justify spending $2000 on an SEO tool. I just don't think it would be worth it.

I mean SEO changes so frequently, how long until it is obsolete?

I would much rather spend 2K on website content and getting a lot of very high quality backlinks.

[bigcat1967]

No way I would spend any money on these bots. I pretty much do it myself.

[yukon]

To be honest I wouldn't spend $2k on any software, I'm a cheap SOB, that's just the way I am.

That $2k is based on some other guys idea (might work, who knows).

I'll stick with my own techniques, that I know will work for free.

[paulgl]

I've always thought those tools were for people who had a little
experience and needed to push things further.

I would not recommend any of those things for newbies. But they
are sure marketed for them, aren't they?

If one could fight the urge, learn a little first, get their feet wet,
they would be very selective about what they bought.

I think too many people are drawn into them by it being the end all
to end all, and think it all too easy.

After getting experience, I dare say a lot of folks would not spend
nearly $2,000 for that stuff.

I would (and have) spent the money. But I spend it on human power.

I second dadamson,

I would much rather spend 2K on website content and getting a lot of very high quality backlinks.

Paul

[StreetBacon]

I agree, I'd put the cash into my own high PR blog network. With that you wouldn't need much else

[Matt Ward]

I think way too many people buy tools first and then ask how they will benefit the user.

I can't imagine there would be any SEO software that is worth $1000, let alone $2000+. I almost spit my coffee out when I saw that software you're referring to being offered for $2000. That is just absurd. At that point you're better off paying the $2000 to someone to create you your personal version of some tool.

[simonbuzz]

before I though I will buy all the latest seo tools and get control of google...I was getting some gr8 result but then google new updates changed everything...so all my tools are now worthless...so dont waste your time and money buying seo tools...

[MikeFriedman]

I think people who buy tools because they think it is going to be a magic bullet are foolish.

I don't think it is unwise however to buy tools that will automate processes you would be doing by hand otherwise.

For example, AMR. Even if I didn't use the 8 billion directories that come with it and was just using the top 25, it is still worth the cost to me to even submit to those 25 directories. That would take me or someone I would pay 2 hours or so to do by hand for every article I wanted to submit.

Or BMD. I would still be doing bookmarking by hand if BMD didn't exist. Creating accounts and bookmarking every page of content I add to one of my sites would take me hours every month.

I think it comes down to having an SEO strategy, and THEN seeking out tools that fit into that strategy. Do not build your strategy around the latest greatest tool to hit the market.

[LiamP]

Lets do the math. A very simplistic example.

Suppose you are making $100,000 a year profit in your business.

You work 200 days a year at 8 hours a day. So each hour you work produces $63 profit

If you buy software that costs $2000 and it saves you 8 days work over a year while producing the same results, you now have paid for the software and either
(a) Work 196 days per year to make the same amount of money
(b) Use those extra 4 days to make another $2000

Competing software for less money will change the equation.
Opporunity cost of where else that $2000 could be invested also alters it.

Buying $2000 software in anticipation of as yet unearned profit and as yet unknown time savings is one massive gamble.

But for somebody already earning who can see obvious time savings, a $2000 piece of SEO software could be a great investment.

[jaycar]

The best thing about those programs is the sales copy. They are written in most cases( like the one that rhythms with 'luke') in such a way as to get you so excited about it so much so that you go ahead and buy it. I have tried some of them only to be disappointed. A lot of the 'links' that they build are not solid, video submissions fail etc etc etc . You pretty much have to keep your eye on it to make sure its doing what it's supposed to. I wouldn't waste my money on them ever again.

[MarkSveik]

Watched those "Luke" videos.....Wow, all you gotta do is purchase their software, set-up, run it and go to Bahamas and watch the $ roll in.

It creates content for you, blogs, does all the backlinking, social bookmarking, article submissions, pinging, everything.

Seems a little too easy for me, but there is a thread in the main forum about it filled with people raving about this software.....

[MarkSveik]

Forgot to add - to even talk about "Luke" you need to be worthy! I only had 13 posts so far, so I wasn't worthy.....wow, that's some exclusive software - where do I sign up?

[Al_Warrior]

Not worth it! In my opinion there are very good tools as little as $47 bucks you can use. In my experience, you need to try several tools, spend some bucks, but at the end you will keep those tools that really helps you. Is try and error process...but not with 2k in one single tool or course!

[rankinghero]

It all depends on your budget and finances , this year I will make over 100K from SEO, so spending 2K in SEO tools is NOT a silly idea, it's a smart idea: Why? Well, let see... today I had submiteaze and bookmarking demon and Xnuke working in 2 computers while I was watching RIO with my 5 year old boy.

[Mike Anthony]

Originally Posted by rankinghero

It all depends on your budget and finances , this year I will make over 100K from SEO, so spending 2K in SEO tools is NOT a silly idea, it's a smart idea: .

disagree. Not smart to me at all. REGARDLESS OF INCOME you would have to show me the boost that getting a bunch of PR N/a and zero links will give you OVER getting high PR domains. I don't care if I already have 2,000 PR 4 domains and make a million a month I would opt to add 20 more at $100 a pop (well these days maybe 12-15 for that price) than buying automated PR zero link builders.

Not saying I wouldn't use some link builders but sink $2,000 into one? nah.

It has nothing to do with income. it has to do with value. You could be playing with your 5 year old son even more and making more money with a better investment.

[Mike Anthony]

Originally Posted by MarkSveik

Watched those "Luke" videos.....Wow, all you gotta do is purchase their software, set-up, run it and go to Bahamas and watch the $ roll in.

there is a thread in the main forum about it filled with people raving about this software.....

Thats realy the reason for this thread. Not so much about any one product. its this mentality that you own a piece of software so now you have have solved the traffic issue and can dominate Google. Is it really any different than

"Make $10,000 TOMORROW while sleeping all day with these never before revealed secrets"

its get rich quick fast Internet marketing garbage meets SEO in what I am now calling IM SEO and its not a good thing.

[Google.me]

of course - do you own a business?

[yukon]

If a guy is making $100k, would he risk it all based on software, I wouldn't (wouldn't even be an option)?

I would keep doing whatever it is that made $100k last year.

Now If you setup a side project & ran the software for testing that's another story, still the software wouldn't have anything to do with the $100k...

Me, I'll stick with what I know works (manual links).

Originally Posted by LiamP

Lets do the math. A very simplistic example.

Suppose you are making $100,000 a year profit in your business.

You work 200 days a year at 8 hours a day. So each hour you work produces $63 profit

If you buy software that costs $2000 and it saves you 8 days work over a year while producing the same results, you now have paid for the software and either
(a) Work 196 days per year to make the same amount of money
(b) Use those extra 4 days to make another $2000

Competing software for less money will change the equation.
Opporunity cost of where else that $2000 could be invested also alters it.

Buying $2000 software in anticipation of as yet unearned profit and as yet unknown time savings is one massive gamble.

But for somebody already earning who can see obvious time savings, a $2000 piece of SEO software could be a great investment.

[Domainate]

That kind of cash is much better spent on domains and content than on tools. Google keyword tool is plenty of tool for SEO as is the free side of Market Samurai - quality domains and quality unique content on the other hand are impossible to get for free (well, quality unique content will either cost you time or money - your choice).

[FeathersMcGraw]

It depends, if spending that amount of money will result in more sales that will cover the cost then yes, it's worth buying. Of course, tracking ROI on these sorts of things is very difficult as you can't isloate what particlar SEO tactic has resulted in sales.

I operate quite a few websites, I work hard on adding new content for my websites where I target the big-money competitive search terms, and I also use submiteaze to submit to web directories and article directories to target smaller niche keywords that are easy to get rankings for. So in that respect, paying 100bucks for submiteaze 3 or 4 years ago will have paid for itself because I know that the terms I've targetted with my niche keywords have paid off quite nicely, and also saved me many days of work if I'd done the submissions manually, which again saved me money that way.

So, in answer to your question; no I don't think it's a myth, I just think you need to be selective in the tools you choose to buy.