Importance of the order of keywords in a search term

[stonedac]

How important is the order of keywords when someone is searching on google? For example, if I had a site optimized for "free tv blue" would I easily outrank someone whose site was optimized for "free blue tv" if someone searched for "free tv blue"? How much importance is placed on the order that searched keywords come up in the site?
The reason I ask is that I've found several cases where by just changing the order of words you can find a pretty highly searched keyword with seemingly little competition... But when I search for "free tv blue" rather than "free blue tv", I usually just come up with "free blue tv" type results, which either means that a) These keywords really could be easy to rank highly for since there's no competition or b) These keywords blow and writing things in their most natural order is always the best decision
Would really appreciate some advice from someone who knows about keywords/on page SEO

[fmathd]

I also have seen many words which have high search volume with low competition with changed order of words. But I dont think that data by adwords tool is not exact.

But any way, I have tried few keywords with changed order of words but I didn't got any search visitors , So i don't think it's easy to outrank other website with some keyword if we optimise for reordered keyword.

[stonedac]

Hmm... Well it definitely changes something, I don't get the same results when I search for the two different terms. However, the top ten pages are pretty much the same

[oogyboogawa]

If you see the same SERP results for each of them, how can one have lower competition? Are you talking about the competition bar on the keyword tool results? If so, that is not relevant to how hard it will be to rank.

The keyword tool was designed for advertisers not for SEO. So when an advertiser looks at it, that is a simple way to estimate how many other people are advertising on those words - i.e. how many ads they will have to compete with. It has little if any indication of the actual SERP results.