My 1st SEO and SEM clients...Anyone have a second?

[ballanrk]

I'm new as a member but not to the forum nor how hard working on the Internet is, so my question is this:

I've just jumped into Mobile Website design, creative marketing for OFFLINE clients, etc. I am taking on a SEO client that bought into a national coupon site franchise that sells 1 license/site per city. I haven't had a chance to take a look at his site from the backend and I am going on the assumption that the keywords I see on his site using Firefox SEO plugin will be the keywords that I have to work with. However, my thought was to focus on his business customers keywords that are less generic and niche specific.


For example:

Keywords on the front page of site are bar, coupon, (city name), restaurant, food, salon, spa, etc. High Demand Ones!

My plan is to drive traffic to his customers coupons that are on the site.

For example:
Oil change on 28th street or martini bar with patio, etc. Basically, take what the businesses gives in there description and build on that. I must say it's a coupon site that the businesses can pay for advertisements, business listing, coupon's, etc. I know, the typical kind.....

I read, researched, spent numerous hours on the Warrior Forum, watched webinars and then researched some more and now.....

I would like to Know what WSO's, free tutorials, online tools, backlink strategies, article heavy plans(IF NEEDED), etc you PROS would use. Anything that is basically a direction from Step 1(Day One) to Step 10 (day 30) or similar in how someone should start a SEO and SEM campaign that will REQUIRE WORK BUT BE SUCCESSFUL! and then continue the maintenance for as long as it takes.

P.S. PRETTY SURE I WILL HAVE THE CONSUMERS EMAIL ADDRESSES ALSO


Thanks in advance