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Old 04-10-2011, 09:15 AM   #1
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Default Google Keyword tool: Global vs Local monthly searches

From an internet marketing perspective which do you hold more valuable?

Global or local monthly searches in the Google keyword tool. Do you combine the results? Are there any statistics that demonstrates which is more valuable?

Thanks guys!
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Old 04-10-2011, 10:18 AM   #2
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Default Re: Google Keyword tool: Global vs Local monthly searches

It depends - who are your potential customers and what are you marketing? If the product or service is primarily related to a specific country or city (ie Statue of Liberty replica models), it may have no interest to people living in Hubei Province, China.

I look for potential markets first, then do a bit of keyword research to figure out what keywords they are typing into a search engine.

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Old 04-10-2011, 11:00 AM   #3
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Default Re: Google Keyword tool: Global vs Local monthly searches

it completely depends in where your product can be sold to, which languages your site is in, and if your business is local, national, or global.

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Old 04-10-2011, 04:32 PM   #4
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Default Re: Google Keyword tool: Global vs Local monthly searches

I mean when you use the google keyword tool to search a keyword you get global monthly searches and local monthly searches.

If your service or product can't be used outside the US let's say, so you should simply ignore global monthly searches column then correct?
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Old 04-10-2011, 04:42 PM   #5
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Default Re: Google Keyword tool: Global vs Local monthly searches

Depends on the country you plan to target. The 'local' searches are those for the country selected, and 'global' obviously is worldwide, so it includes the local searches.

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