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Old 04-13-2011, 12:06 PM   #1
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Default Keyword research - Broad vs Phrase???

Hi guys,

Can someone please advice me on the following.

Say i've found the following keyword phrase...

"eat apples" - Broad: 50,000 searches a month. Phrase: 2,000 searches a month.


If i owned "www eat-apples com"

Would my possible visitors be from the broad results (50k) or the phrase results (2k) -- or would it be a mixture of both?

Does broad mean the phrase is used like... "should i eat apples", "why would i want to eat apples" or even "apples should eat people"
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Old 04-13-2011, 12:12 PM   #2
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Default Re: Keyword research - Broad vs Phrase???

phrase is a lot more accurate. With broad you're then competing with a lot more websites as well.

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Old 04-13-2011, 12:26 PM   #3
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Default Re: Keyword research - Broad vs Phrase???

In some cases, broad can be misleading as well. If the keyword is more than two words, it can be worse. Stick to phrase in your case.
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Old 04-13-2011, 12:32 PM   #4
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Default Re: Keyword research - Broad vs Phrase???

Phrase gives a better estimate for traffic. So use that as yardstick.

Broad will cover all variation of the words - in any order. So in your case, it will cover all 3 variations mentioned by you.

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Old 04-13-2011, 01:09 PM   #5
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Default Re: Keyword research - Broad vs Phrase???

I'd go one lower and use exact. The sad part is you might not like what you see, but that is the best way to gauge what kind of traffic you are gonna get. Anything else is a bonus...Just my thoughts.
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Old 04-13-2011, 01:35 PM   #6
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Default Re: Keyword research - Broad vs Phrase???

Quote:
Originally Posted by TBInternetMarketing View Post
I'd go one lower and use exact. The sad part is you might not like what you see, but that is the best way to gauge what kind of traffic you are gonna get. Anything else is a bonus...Just my thoughts.
Agree... I always use exact when judging traffic for a specific keyword.

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Old 04-14-2011, 07:40 AM   #7
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Default Re: Keyword research - Broad vs Phrase???

It is always better to use phrase search

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