Adwords

angyclick · 04-15-2011, 08:34 AM

Hi guys,

I need help from an adwords PPC guru...

I am using Adwords editor to upload my campaigns data in bulk.
If I want to specify the match type - Broad Match Modifier - how do I do that and then do the bulk upload?

do I just specify broad match modifier? or do I have to put a '+' sign in front of the keyword? I know when i specify broad, phrase or exact, all I need to do is put those words in the tab delimited export data - i don't need to decorate the keywords in any way.

Please help...

Angy

Lucid · 04-15-2011, 02:04 PM

You simply put a + in front of the words you want modified. It will show as a broad match in AE's drop-down but it's OK. When uploading, the system will see it properly as a BMM keyword.

angyclick · 04-15-2011, 02:53 PM

Quote:

Originally Posted by Lucid

You simply put a + in front of the words you want modified. It will show as a broad match in AE's drop-down but it's OK. When uploading, the system will see it properly as a BMM keyword.

super! thank you!
That's what i thought but was not sure.

Angy...

dzoaffiliate · 04-18-2011, 10:21 AM

when exporting to adwords editor just keep the match type to 'Broad' but put the '+' signs in front of each keyword.

for example; if you keyword is: german Sheppard training school

then BMM: +german +Sheppard +training +school

I know you are using my tool - PPC Keyword Toolz for building your campaigns.
The latest version has this new BMM feature built in now.

You should have got the latest version which i sent out last week.
If you do not have the latest version, PM me and let me know and I will get that out to you.

alanmitchell · 05-01-2011, 05:18 PM

You can also try different combinations of plus signs, such as:

+german +shepherd +training school
+german +shepherd training school

It's definitely worth testing - I did some analysis on my Calculate Marketing blog and found that modified broad match can significantly increase CTRs and reduce CPCs compared to non-modified broad match keywords.

Modified broad match is still a relatively new feature so there are no doubt advantages for advertisers who adopt it early.

04-15-2011, 08:34 AM	#1
angyclick Banned Join Date: Jul 2009 Posts: 27 Thanks: 1 Thanked 1 Time in 1 Post	Adwords - Broad Match Modifier HELP!! Hi guys, I need help from an adwords PPC guru... I am using Adwords editor to upload my campaigns data in bulk. If I want to specify the match type - Broad Match Modifier - how do I do that and then do the bulk upload? do I just specify broad match modifier? or do I have to put a '+' sign in front of the keyword? I know when i specify broad, phrase or exact, all I need to do is put those words in the tab delimited export data - i don't need to decorate the keywords in any way. Please help... Angy

04-15-2011, 02:04 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Adwords - Broad Match Modifier HELP!! You simply put a + in front of the words you want modified. It will show as a broad match in AE's drop-down but it's OK. When uploading, the system will see it properly as a BMM keyword.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

04-18-2011, 10:21 AM	#4
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 491 Thanks: 10 Thanked 44 Times in 38 Posts Social Networking	Re: Adwords - Broad Match Modifier HELP!! when exporting to adwords editor just keep the match type to 'Broad' but put the '+' signs in front of each keyword. for example; if you keyword is: german Sheppard training school then BMM: +german +Sheppard +training +school I know you are using my tool - PPC Keyword Toolz for building your campaigns. The latest version has this new BMM feature built in now. You should have got the latest version which i sent out last week. If you do not have the latest version, PM me and let me know and I will get that out to you.
	PPC Keyword Toolz - Adwords / Adcenter Campaigns PPC Management - Backlinks Elite Pro - Free PR1-PR7 Backlinks - PPC keyword Genie - FREE NOW! - Domain Finder Based on Keywords

05-01-2011, 05:18 PM	#5
alanmitchell Warrior Member Join Date: Aug 2009 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Adwords - Broad Match Modifier HELP!! You can also try different combinations of plus signs, such as: +german +shepherd +training school +german +shepherd training school It's definitely worth testing - I did some analysis on my Calculate Marketing blog and found that modified broad match can significantly increase CTRs and reduce CPCs compared to non-modified broad match keywords. Modified broad match is still a relatively new feature so there are no doubt advantages for advertisers who adopt it early.