Best PPC ebook/ecourse? Your opinions please

[serjogins]

Hi,
I'm relatively new to PPC Advertising, most my campaigns haven't made me profit, that is probably because I have stumbled upon some incorrect or unfull information about creating pay per click campaigns. I have bought some ebooks on how to create, optimize campaigns, but whenever I create a new campaign I always get a very low Quality score, low ctr, and every other problem there is.
So can you recommend me an ebook/ecourse that can cover all the basic as well as advanced stuff on how to implement PPC advertising (not just some great ppc ideas that have nothing to do with reality). I' also looking for a course that is not focused on clickbank (preferably it can be implemented with CPA offers)
Really hoping for your unbiased suggestions,

Sergejs

[Adeel_Habib]

Online Marketing With Steve Weber

Any starter shouldn't go anywhere else. He is the most honest, genuine and very helpful. He replies all emails almost instantly. I joined him a couple of months ago and never looked back. I probably will stay his member for long time.

[lassitermarketing]

I like Kirt Christensen Adwords Science

[serjogins]

Does this book cover all process from keyword research to landing page optimization to tracking?

[danhughes]

The best one I ever found was by Perry Marshall. He is like the original PPC guru, but in a cool way, lol.... he's very hype free. His ebook is ~$50 but it comes free with his renaissance club with is like $29 per month. The club is ok but I got all the info I really neeed from the book. Canceling was easy... anyway... http://budurl.com/perrymarshall

[serjogins]

this might be a good course, but Isn't it a bit to concerned with google adwrods? cause I found yahoo! search marketing quite easy to use and I would like a more general course on ppc affiliate marketing.
Thx anyway danhughes

[serjogins]

And maybe someone could recommend a course in ppc that is not just watch and replay, but actualy tell why it is done so, that would be incredible

[danhughes]

@serjogins - Yahoo and MSN do seem to convert higher. IMO that really goes to show who is using them as a search engine.... ie, people that have no clue online, or have no clue how to change their hoempage or menu bar search. Marshall spends most of the time talking about stratergy / testing / and writing good copy. Most of that is universal. It's a good idea to try and get really pretty confortable with one for of PPC before moving into another. There are pro and cons to starting with anyone of them.... but try not to spead yourself to thin.

[TheMagicShow]

Originally Posted by serjogins

Hi,
I'm relatively new to PPC Advertising, most my campaigns haven't made me profit, that is probably because I have stumbled upon some incorrect or unfull information about creating pay per click campaigns. I have bought some ebooks on how to create, optimize campaigns, but whenever I create a new campaign I always get a very low Quality score, low ctr, and every other problem there is.
So can you recommend me an ebook/ecourse that can cover all the basic as well as advanced stuff on how to implement PPC advertising (not just some great ppc ideas that have nothing to do with reality). I' also looking for a course that is not focused on clickbank (preferably it can be implemented with CPA offers)
Really hoping for your unbiased suggestions,

Sergejs

Perry Marshall has some good books on adwords that are very helpful for newcomers, the only real way to get good with adwords is to keep working on it with budget that you can afford and keep testing all the time, that is how the experts become experts on adwords and pay per click marketing.

Cheers,
Magic

[AZ]

Have you tried andrew goodman? He has even a hard copy book- really good

[captivereef]

is beating adwords from the guys at wealthy affiliate still a relevant book?

[kenmac]

Hi - I suggest you check out the Double Digit CTR Package by Warrior James Schramko. I have reviewed it in my signature.

[Jays80]

Originally Posted by captivereef

is beating adwords from the guys at wealthy affiliate still a relevant book?

i found it good even now a relevant book, if you are a Newbie should read it.

[iron1]

Beating Adwords Is Highly Relevant Still. Some of my campaigns average over 15.00% CTR

[ZenTraveler]

Originally Posted by captivereef

is beating adwords from the guys at wealthy affiliate still a relevant book?

I haven't read Beating Adwords as I'm using Yahoo! but I am a Wealthy Affiliate and I love the membership. They cover PPC in various places including tutorials, ebooks, and in the members forum. All is free once you're a member.

Most of the information is targeted towards Google Adwords, however, you can use the information for Yahoo Search Marketing as well. However, I find that different people use Yahoo! compared to Google so what you can promote via Adwords may not make you money with YSM.

Hence, my search for successful YSM promotions continues...

Zen