Alternative tag to the bold tag for SEO

[skyvia]

Everyone knows that google gives more weightage to a page where the targetted keyword or keyphrase is in bold or underlined or italics. But doing that makes our blog or site looks spammy. So, is there any other tag which we can use instead of bold tag but the keyword will not look bold but still give the same weightage to google ?
Anyone Please help..

[willsonandreson]

Article providing tips for optimizing your websites ALT Tags, Heading Tags, Anchor Text, File Names, and using Bold and Italics.........

[tcindia123]

alt tags are used for images and if your content is in proper way without keywords stuffed and its fress use bold tags.

[o2webtech]

Google only crawls things which are new to its algorithm and either it is in bold or not so to get fast indexing you need to have unique title or content.

[mandark]

You can use CSS to make bold tags look like normal tags, so whenever you put something in <b></b> tags, it appears to viewers just like normal text, but Google still sees the <b></b> as bold. PM me for more details if you like this idea - I can set this up for you on your site if you want.

[Shirlyn]

The page with good and quality content can make indexers to index things really fast either the content has been written in bold or not.

[paulgl]

Bolding keywords where a bold is out of place is just crazy anyway.
Anyone who puts bold, strong, whatever, on every keyword is just
making a bad user experience.

You should use <h1> tag in the appropriate place, as well as pick
a good, short, and sweet title.

On a side note. If you have adsense, you really need to watch the
bold, strong, <h...> headings wisely. If you do this on the wrong
words, you may get some real weird, irrelevant ads.

But adsense scans in a different way than a regular google bot.
For the most part, the google bot will look at the title, and the
first heading, then try and figure out in context what your site
is about. Make your page for a human first, but do some subtle
tweaks for the bots.

Paul

[scott g]

Originally Posted by mandark

You can use CSS to make bold tags look like normal tags, so whenever you put something in <b></b> tags, it appears to viewers just like normal text, but Google still sees the <b></b> as bold. PM me for more details if you like this idea - I can set this up for you on your site if you want.

Very good point... CSS can be very beneficial if utilized correctly.

I heard somewhere before that BOLDED phrases hold more weight than normal font... But I don't know... I don't bold letters - I do what paulgl said <h1> tags and other header tags.

Of course inner-linking and hyperlinking targeted terms is a must in my book... Obviously don't get hyperlink happy... A link or two or three... And CSS can come in handy for this too!

CHEERS!

[smorse1]

Based on some authoritative classes I went to for work, utilize the h1 tag, as bold and em are not considered. <strong> used to be considered, but has been all but eliminated from the algorithm due to heavy spamming and keyword stuffing.
Writing good titles, h1's and content that is evenly distributed with my target keyword has made all the difference. I think *most* of the rest of the stuff people are touting is pure voodoo.

[yukon]

As already mentioned, you can style strong/bold text to look like normal text with CSS.

I use this on one of my WP sites.


CSS code:

strong.my_strong_text {
font-weight: normal;
font-style: normal;
}

HTML code:

<strong class="my_strong_text">This text looks normal!</strong>

You can change the name of the class (my_strong_text) to whatever you want, just remember to change both the CSS + HTML to be the exact same class name.

Anytime you want to <strong> some text on your page, you'll have to wrap it in the same (my_strong_text) class, or If you rename the class, whatever the new name is.

You could also swap the <strong> with a <bold>, I havn't tested it but I think it should work.