How do you get around Apple's trademark in Google AdWords?

[sharkpunch]

How do all these sites get away with having the trademarked terms iPod, iPad, etc in ads?

For example:

iPad Blowout - 93% Off - Get an Apple iPad 64GB for $116.39.
Limit One Per Day. Grab Yours Now
apple_ipad.bigdeal.com

Get aFREE iPad 2 now
For a limited time only, get a FREE
iPad 2 Supplies limited!
freeipad2giveaway.com

[OrganicSeoGuru]

They just keep moving around accounts and set ups, its not all that hard, but personally I would find more valuable ways of doing things online, the short term methods will often just be a time suck that will keep you putting out little fires..

[Lucid]

Originally Posted by sharkpunch

How do all these sites get away with having the trademarked terms iPod, iPad, etc in ads?

Those who sell those trademarks legitimately get permission from Apple. Unless Apple doesn't want their retailers to use PPC, that should not be a problem.

But the first question to ask is, is Apple allowing advertisers on Adwords and other PPC services to use their trademark in ads? In this case, I'm guessing they are but that's not always the case. Just because a term is trademarked, doesn't mean that the owner asked Google not to show their terms in ads.

Next, you can ask for exemptions. If you have permission, no problem. In the second ad example you use, Google might allow this since you are not selling an iPad but giving them away, maybe as a promotion when buying something else. For example, I could sell computers and not bid on ipad keywords but my ad could mention "Free iPad with $1000 purchase". That could be perfectly fine. I guess it depends on what Apple itself would say.

[PPC-Coach]

There is a trick to it and it's not asking for exemptions as you're never going to get one.