Confused! exact match dilemma

daveyace · 04-27-2011, 05:22 AM

Using the google keyword tool, on an exact match with these two example keywords.
"weight loss ebook" with 200 monthly searches and "the weight loss ebook" 100 monthly searches
If i were to use "the weight loss ebook" would it add up to 300 monthly searches?

Charles Washington · 04-27-2011, 05:36 AM

EMD's domaining is intended to get you ranked quickly for the keyword phrase in the domain name. If you were to register theweightlossebook.com you would be targeting 100 visitors a month.

Since position #1 gets 40% of the traffic and assuming you can reach #1, you are looking at 40 visitors a month. If your site converts at 2%, you will get around 9 sales a year.

daveyace · 04-27-2011, 05:44 AM

that didnt answer my question at all

Charles Washington · 04-27-2011, 05:50 AM

Quote:

Originally Posted by daveyace

that didnt answer my question at all

Seriously? I just told you that you were targeting 100 visitors - not 200 not 300.

Kieran D · 04-27-2011, 05:53 AM

Quote:

Originally Posted by Charles Montgomery

EMD's domaining is intended to get you ranked quickly for the keyword phrase in the domain name. If you were to register theweightlossebook.com you would be targeting 100 visitors a month.

Hi daveyace,

Just to let you know that Charles did actually answer your question but perhaps not in the most direct way you may have liked!

daveyace · 04-27-2011, 05:53 AM

this is just an example and i made it up! but if i make the page around "Thew weight loss ebook" i will still rank for "Weight loss ebook" wont i?

Charles Washington · 04-27-2011, 05:56 AM

Quote:

Originally Posted by daveyace

this is just an example and i made it up! but if i make the page around "Thew weight loss ebook" i will still rank for "Weight loss ebook" wont i?

You will only rank (potentially) for the exact keyword phrase. All other phrases will require further SEO and longer time to get ranked. If the other phrases already have exact match domains ranking, you have no chance.

mandark · 04-27-2011, 05:59 AM

I think there is some confusion in this thread. The OP is trying to ask if you have the option between "keyword1" and "thekeyword1", if you should focus on "thekeyword1" because you are simultaneously targeting "keyword1" because it is part of the phrase "thekeyword1", and thus getting the traffic for both.

In my opinion, by targeting "thekeyword1" you will be losing some of the traffic you would have gotten if you had targeted simply "keyword1", but not all of it. It's not as cut-and-dry as getting 100 vs 200 vs 300; you might rank a little lower than you would have for "keyword1" and a lot higher for "thekeyword1", with the operative question being what is the difference in traffic - and the answer to this question varies based on your keyword.

I would love to hear the opinion of someone who has done some split testing with this.

daveyace · 04-27-2011, 06:01 AM

i am not having the domain as the keyword tho just a page on my site. should i make one page for "the weight loss ebook" and another page for "weight loss ebook"? again these are just example keywords

thanks everyone

daveyace · 04-27-2011, 06:06 AM

@ mandark the only intelligent person to reply so far well done

Phasm · 04-27-2011, 06:08 AM

Quote:

Originally Posted by daveyace

this is just an example and i made it up! but if i make the page around "Thew weight loss ebook" i will still rank for "Weight loss ebook" wont i?

It all depends on how much you do SEO-wise. Your domain name could be sdfdsfsdnsdjnfds.com but with a well planned SEO strategy you can rank it for all kinds of keywords even though the domain isn't keyword rich.

Google sees spaces in keywords (ebook vs e book) and prefixes like 'the' as different keywords. The word "the" is a stop word though and filtered out of search queries automatically so ranking for both "weight loss ebook" and "the weight loss ebook" shouldn't be difficult at all with solid on page SEO and some high quality link building.

If your question is about the exact match domain benefit the 100% keyword rich version is going to be easiest to rank for but the modified versions of the keyword (the weight loss ebook vs. weight loss ebook) usually aren't hard to rank for as well. Using the domain name with the prefix isn't a terrible idea though - your domain name would still hold a high keyword density if you used theweightlossebook.com instead of weightlossebook.com.

If it was me I would choose the domain with the higher search volume.

Charles Washington · 04-27-2011, 06:08 AM

Quote:

Originally Posted by daveyace

i am not having the domain as the keyword tho just a page on my site. should i make one page for "the weight loss ebook" and another page for "weight loss ebook"? again these are just example keywords

thanks everyone

Ah...that is much better. Here is what I would do
Title Tag "Wieght Loss Ebook|Crafty Text|Brand
Page title "The Weghtloss ebook of the Century: What the Experts arent telling you
Bold "Weight Loss Ebook" in the first paragraph.
H2 Back To Weight Loss Ebook, but with variation. Maybe "#1 Weight Loss Ebbok on the Market
Underline an instance of "the weight loss ebook" toward the end.

Build backlinks with the two phrases plus the name of your website. For your purposes, targeting longer tail phrases will cause you to accidentally target a lot of different phrases.

daveyace · 04-27-2011, 06:14 AM

why does no one understand what im talking about? i dont want to know about domains why is everyone talking about them?

Steve Crooks · 04-27-2011, 06:23 AM

Quote:

Originally Posted by daveyace

why does no one understand what im talking about? i dont want to know about domains why is everyone talking about them?

Although there was some confusion from Charles's answer early on in this thread, his last reply answers your question. It is a bit simple to say keyword + thekeyword = X amount of searches. In reality there are a whole mixture of long tails and other keywords a web page will get indexed for.

However, by optimising your web page in the way Charles stated in his last post, you give your web page a good chance of getting ranked higher for those two keywords.

Phasm · 04-27-2011, 06:31 AM

Quote:

Originally Posted by daveyace

why does no one understand what im talking about? i dont want to know about domains why is everyone talking about them?

The answer to your question is no, I'll make it simple.

daveyace · 04-27-2011, 07:04 AM

thanks phasm thats all i wanted

Steve Crooks · 04-27-2011, 07:56 AM

Actually the answer is yes.. 100 + 200 = 300. Talk about ungrateful.

shadowboxa · 04-27-2011, 08:00 AM

Keyword tool is an estimations only. It is never accurate.

Remember it is going to be mostly about your anchor text. Focut your anchor on the main KW as "weight loss ebook" and it will cover most variations in SERP. Though adding "the" in your on page opt will help.

Remember to VARY you anchors too.

04-27-2011, 05:36 AM	#2
Charles Washington Highly Actionable War Room Member Join Date: Oct 2008 Location: Florida Posts: 1,595 Thanks: 341 Thanked 265 Times in 182 Posts	Re: Confused! exact match dilemma EMD's domaining is intended to get you ranked quickly for the keyword phrase in the domain name. If you were to register theweightlossebook.com you would be targeting 100 visitors a month. Since position #1 gets 40% of the traffic and assuming you can reach #1, you are looking at 40 visitors a month. If your site converts at 2%, you will get around 9 sales a year.

04-27-2011, 05:44 AM	#3
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma that didnt answer my question at all

04-27-2011, 05:53 AM	#6
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma this is just an example and i made it up! but if i make the page around "Thew weight loss ebook" i will still rank for "Weight loss ebook" wont i?

04-27-2011, 05:59 AM	#8
mandark Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 558 Thanks: 24 Thanked 72 Times in 63 Posts	Re: Confused! exact match dilemma I think there is some confusion in this thread. The OP is trying to ask if you have the option between "keyword1" and "thekeyword1", if you should focus on "thekeyword1" because you are simultaneously targeting "keyword1" because it is part of the phrase "thekeyword1", and thus getting the traffic for both. In my opinion, by targeting "thekeyword1" you will be losing some of the traffic you would have gotten if you had targeted simply "keyword1", but not all of it. It's not as cut-and-dry as getting 100 vs 200 vs 300; you might rank a little lower than you would have for "keyword1" and a lot higher for "thekeyword1", with the operative question being what is the difference in traffic - and the answer to this question varies based on your keyword. I would love to hear the opinion of someone who has done some split testing with this.
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04-27-2011, 06:01 AM	#9
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma i am not having the domain as the keyword tho just a page on my site. should i make one page for "the weight loss ebook" and another page for "weight loss ebook"? again these are just example keywords thanks everyone

04-27-2011, 05:22 AM	#1
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Confused! exact match dilemma Using the google keyword tool, on an exact match with these two example keywords. "weight loss ebook" with 200 monthly searches and "the weight loss ebook" 100 monthly searches If i were to use "the weight loss ebook" would it add up to 300 monthly searches?

04-27-2011, 06:06 AM	#10
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma @ mandark the only intelligent person to reply so far well done

04-27-2011, 06:14 AM	#13
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma why does no one understand what im talking about? i dont want to know about domains why is everyone talking about them?

04-27-2011, 07:04 AM	#16
daveyace Active Warrior Join Date: Apr 2011 Posts: 75 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Confused! exact match dilemma thanks phasm thats all i wanted

04-27-2011, 07:56 AM	#17
Steve Crooks Senior Warrior Member War Room Member Join Date: Jan 2006 Location: Hampshire, United Kingdom. Posts: 1,568 Thanks: 72 Thanked 377 Times in 194 Posts Social Networking	Re: Confused! exact match dilemma Actually the answer is yes.. 100 + 200 = 300. Talk about ungrateful.
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04-27-2011, 08:00 AM	#18
shadowboxa Warrior Member Join Date: Oct 2010 Posts: 24 Thanks: 2 Thanked 1 Time in 1 Post	Re: Confused! exact match dilemma Keyword tool is an estimations only. It is never accurate. Remember it is going to be mostly about your anchor text. Focut your anchor on the main KW as "weight loss ebook" and it will cover most variations in SERP. Though adding "the" in your on page opt will help. Remember to VARY you anchors too.