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Old 04-27-2011, 11:30 PM   #1
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Default Please Help With Site Structure

Hi all. I am seeking some expert advice on the following:

(Example only) - My website howtoloseweight.com is seo'd to target that massive keyword "how to lose weight". The info on the homepage never changes.

Another keyword that i want to seo off that site is "the best diet foods" so i create the page howtoloseweight.com/the-best-diet-foods

Now, I want to update this static URL with a new diet food everyday. So one day there is new info on spinach, and the next day I post some info on fish etc. on "the-best-diet-foods" subpage.

I am looking for the best way to do this. I know the obvious answer is use wordpress and make "thebestdietfoods" the homepage, which can be updated with posts daily and have "how to lose weight" as a static subpage. But "how to lose weight" must be my home page and domain, as it is an old domain with PR.

Is there any way to do what I want to do using wordpress - perhaps I have missed something?

Is the only option to have a dynamic subpage with a static URL, to do it without wordpress?

Thanks in advance.
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Old 04-28-2011, 12:05 AM   #2
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Default Re: Please Help With Site Structure

My suggestion is to keep this URL static: www.howtoloseweight.com/the-best-diet-foods and change it only by adding links to your new diet foods with URLs like this: www.howtoloseweight.com/the-best-diet-foods/diet-food-1. This way you'll keep adding more new pages which will help you rank higher, the sub-sub pages (so to speak) can also rank themselves, and your /the-best-diet-foods page will remain mostly static which will reduce volatility in the SERPs.

Hope this helps

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Old 04-28-2011, 06:47 AM   #3
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Default Re: Please Help With Site Structure

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Originally Posted by BenJackson View Post
My suggestion is to keep this URL static: www.howtoloseweight.com/the-best-diet-foods and change it only by adding links to your new diet foods with URLs like this:www.howtoloseweight.com/the-best-diet-foods/diet-food-1. This way you'll keep adding more new pages which will help you rank higher, the sub-sub pages (so to speak) can also rank themselves, and your /the-best-diet-foods page will remain mostly static which will reduce volatility in the SERPs.

Hope this helps

Hey thanks for that. So do you think the URL howtoloseweight.com/the-best-diet-foods could be ranked in the serps, even though there are sub-sub pages being added?

How does this differ from trying to rank a wordpress catagory, with posts being added as the dynamic content (eg. howtoloseweight.com/dietfoods)?
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Old 04-28-2011, 08:49 AM   #4
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Default Re: Please Help With Site Structure

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Originally Posted by shadowboxa View Post
Hey thanks for that. So do you think the URL howtoloseweight.com/the-best-diet-foods could be ranked in the serps, even though there are sub-sub pages being added?

How does this differ from trying to rank a wordpress catagory, with posts being added as the dynamic content (eg. howtoloseweight.com/dietfoods)?
There's no reason why howtoloseweight.com/the-best-diet-foods couldn't rank well. Do you only see homepages in the SERPs? I wouldn't suggest doing it as a category page - there's not any content really besides excerpts and I honestly can't recall ever finding and clicking through a page like that in the results pages. What I would do is make howtoloseweight.com/the-best-diet-foods a "page" (in WP terms) and make it the parent page. Then, when you add "diet food example", you make it a child page. The only problem is that you have to update howtoloseweight.com/the-best-diet-foods manually every time you make a post.

The more I think about this though, it sort of sounds like you might want to make two websites. I think you could make as an example thebestdietfoods.com it's own site since you plan on updating it so frequently.

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Old 04-28-2011, 09:29 AM   #5
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Default Re: Please Help With Site Structure

Much appreciated Ben. Cheers.
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