10 Important SEO Terms (Part 2)

[Moneyerr]

1. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. According to Google, their algorithm considers over 200 factors including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.

2. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines.

3. Sandbox: The sandbox is basically Google's separate index, where all the newly discovered websites are placed. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

4. Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

5. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.

6. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords.

7. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages.

8. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.

9. Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.yourdomainname.com instead of http://yourdomainname.com.

10. Robots.txt: This is a text file, placed in the root of the domain, that is used to inform search bots about the structure of the website.

[bilzz]

Nice and great informative thread .Thanks for sharing

[olakh]

But Cloaking comes under the black hat SEO.How It is important term in SEO?