Famous example of spamming the SEs

sguirguis · 05-02-2011, 04:40 PM

Hi,

I remember back in 2002, reading about this seafood restaurant that hired some SEO guys and got top ranking for a whole bunch of unrelated terms like "cars" or "shoes". it could be completely different terms, I've just mentioned these as examples.

I'm creating a series of video tutorials on SEO and thought it would be interesting to give a little history.

Does anyone remember the details of that story? It got someone famous. I think it happened to Google.

Tina Golden · 05-02-2011, 05:39 PM

Wasn't George W. Bush showing up for the term "miserable failure" for a while?

sguirguis · 05-03-2011, 10:50 AM

ha ha ha, I remember that one too, but no, I'm referring to something else here. I'm referring about a business owner who successfully spammed the search engines many many years ago - for a short time anyway.

Tina Golden · 05-03-2011, 11:11 AM

Oh, I misunderstood your post. I didn't realize you were looking for a specific example.

sguirguis · 05-03-2011, 11:29 AM

Well, I'm open to other examples, or stories, where a website successfully spammed the search engines.

So you know, I'm not teaching people to spam the SEs. I'm giving some historical background on the problems that SEs have experienced and why Google now ranks website the way they do.

So I welcome other specific examples and stories that show how website owners were able to trick the SEs and get top ranking on irrelevant keywords.

neno · 05-03-2011, 11:44 AM

One famous example is that of BMW's website where they were penalized for doorway pages on their website. Recently JCPenney website was also penalized for blackhat tactics.

sguirguis · 05-03-2011, 12:03 PM

yes, I love the BMW example.

But even there, BMW was targeting relevant keywords, they did it by giving users and the SEs different content - which is black hat - but still, they were targeting relevant keywords.

I'm looking for examples where BMW would have targeted kws like "Lobster restaurant" or something like that, that is totally irrelevant.

Does anyone have an old story of a company that did it.

I don't think these examples would have occurred in our recent history. We'd have to look maybe 10 years ago, when Google and the SEs were not quite as sophisticated as today.

05-02-2011, 04:40 PM	#1
sguirguis Warrior Member Join Date: May 2011 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Famous example of spamming the SEs - Old Timers please answer Hi, I remember back in 2002, reading about this seafood restaurant that hired some SEO guys and got top ranking for a whole bunch of unrelated terms like "cars" or "shoes". it could be completely different terms, I've just mentioned these as examples. I'm creating a series of video tutorials on SEO and thought it would be interesting to give a little history. Does anyone remember the details of that story? It got someone famous. I think it happened to Google.

05-02-2011, 05:39 PM	#2
Tina Golden Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Massachusetts, USA Posts: 3,255 Blog Entries: 2 Thanks: 4,718 Thanked 3,479 Times in 1,687 Posts Social Networking Contact Info	Re: Famous example of spamming the SEs - Old Timers please answer Wasn't George W. Bush showing up for the term "miserable failure" for a while?
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05-03-2011, 10:50 AM	#3
sguirguis Warrior Member Join Date: May 2011 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Famous example of spamming the SEs - Old Timers please answer ha ha ha, I remember that one too, but no, I'm referring to something else here. I'm referring about a business owner who successfully spammed the search engines many many years ago - for a short time anyway.

05-03-2011, 11:11 AM	#4
Tina Golden Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Massachusetts, USA Posts: 3,255 Blog Entries: 2 Thanks: 4,718 Thanked 3,479 Times in 1,687 Posts Social Networking Contact Info	Re: Famous example of spamming the SEs - Old Timers please answer Oh, I misunderstood your post. I didn't realize you were looking for a specific example.
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05-03-2011, 11:29 AM	#5
sguirguis Warrior Member Join Date: May 2011 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Famous example of spamming the SEs - Old Timers please answer Well, I'm open to other examples, or stories, where a website successfully spammed the search engines. So you know, I'm not teaching people to spam the SEs. I'm giving some historical background on the problems that SEs have experienced and why Google now ranks website the way they do. So I welcome other specific examples and stories that show how website owners were able to trick the SEs and get top ranking on irrelevant keywords.

05-03-2011, 11:44 AM	#6
neno Watchmen Warrior War Room Member Join Date: Nov 2009 Location: World Wide Web Posts: 136 Thanks: 102 Thanked 13 Times in 12 Posts Social Networking Contact Info	Re: Famous example of spamming the SEs - Old Timers please answer One famous example is that of BMW's website where they were penalized for doorway pages on their website. Recently JCPenney website was also penalized for blackhat tactics.
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05-03-2011, 12:03 PM	#7
sguirguis Warrior Member Join Date: May 2011 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Famous example of spamming the SEs - Old Timers please answer yes, I love the BMW example. But even there, BMW was targeting relevant keywords, they did it by giving users and the SEs different content - which is black hat - but still, they were targeting relevant keywords. I'm looking for examples where BMW would have targeted kws like "Lobster restaurant" or something like that, that is totally irrelevant. Does anyone have an old story of a company that did it. I don't think these examples would have occurred in our recent history. We'd have to look maybe 10 years ago, when Google and the SEs were not quite as sophisticated as today.