Adwords combined with Radio & TV

will baumann · 05-03-2011, 05:05 PM

I want to create a campaign that combines Adwords, plus local radio and local TV to promote a training class in four or five cities.

My plan is to run all three forms of advertising at the same time, about 2-3 weeks ahead of each class in each city.

If the radio and TV ads work, I assume they will drive people to the internet--where they will use google to find the class. They'll probably input "xyz training (city name)" and we'll pop up, taking one of our PPCs out each time they do this.

My question: As our training is unique (nobody else is really doing this), should I rely on very inexpensive PPC, or do I need to step up?

Thanks,

Will

yukon · 05-03-2011, 05:14 PM

I don't do PPC, but If I did & from what you say you want to do, I would target Facebook (demographics).

Tom Lazenby · 05-03-2011, 06:09 PM

I'd scrap the TV and Radio and go all out with PPC. I used to own a guitar school running group classes. I blew a fortune on radio ads and got 1 response...once I started advertising on Google, my books were full within a couple of months.

OnlineMarketingSys · 05-03-2011, 07:58 PM

Quote:

Originally Posted by chameleon

I'd scrap the TV and Radio and go all out with PPC. I used to own a guitar school running group classes. I blew a fortune on radio ads and got 1 response...once I started advertising on Google, my books were full within a couple of months.

I couldn't agree with this more. With both TV and Radio ads, yes you are reaching a wide audience but 90% are not going to be buyers. And of those that are, you have to hope they take the time to write down your information... That isn't to say TV and Radio ads aren't effective, it's just a risky proposition.

I would also look into Groupon and other similar sites. They can get you a LOT of new customers very quickly. The only downside, is Groupon is starting to go upmarket and they may not be willing to work with your quite yet.

05-03-2011, 05:05 PM	#1
will baumann Will Baumann Join Date: May 2011 Location: Richland, WA Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Adwords combined with Radio & TV I want to create a campaign that combines Adwords, plus local radio and local TV to promote a training class in four or five cities. My plan is to run all three forms of advertising at the same time, about 2-3 weeks ahead of each class in each city. If the radio and TV ads work, I assume they will drive people to the internet--where they will use google to find the class. They'll probably input "xyz training (city name)" and we'll pop up, taking one of our PPCs out each time they do this. My question: As our training is unique (nobody else is really doing this), should I rely on very inexpensive PPC, or do I need to step up? Thanks, Will

05-03-2011, 05:14 PM	#2
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,532 Thanks: 355 Thanked 1,992 Times in 1,273 Posts	Re: Adwords combined with Radio & TV I don't do PPC, but If I did & from what you say you want to do, I would target Facebook (demographics).
	- SEO Strategist -

05-03-2011, 06:09 PM	#3
Tom Lazenby HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Isle of Wight, UK Posts: 266 Thanks: 57 Thanked 32 Times in 18 Posts	Re: Adwords combined with Radio & TV I'd scrap the TV and Radio and go all out with PPC. I used to own a guitar school running group classes. I blew a fortune on radio ads and got 1 response...once I started advertising on Google, my books were full within a couple of months.
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