Got a mortgage broker client for website

512 Designs · 05-06-2011, 10:10 PM

I picked up a client who's a mortgage broker. They currently have a pretty bad website and I'm going to be re-designing it.

I want to offer two things along with the re-design and I would love your suggestions.

1. I want to determine which keywords to target. I've used products like Micro-Niche finder and Market Samari but I'm just not good at figuring keywords out. Plus this guy wants the sight up and running ASAP so I won't have time to mess around with that. So can anyone suggest a fellow warrior that I find me the best keywords?

2. I want to offer a monthly SEO service as well which would be outsourced. And this might sound like a stupid question, but for those of you who offer SEO, what does that mean? Does that mean that each month you'll be adding more backlinks and writing articles to article directories? I want to add it to my proposal and I'd like to explain what it means to my client. Plus, what's the usual cost for outsourcing SEO and what's the usual charge to a client? And of course, any suggestions for a fellow warrior that I can outsource it to?

Thanks.

Mike

webapex · 05-06-2011, 10:36 PM

One keyword finding cheat is to examine the keyword meta tags near the top of the source code of other mortgage broker sites, though they are likely to be written by a less seo savvy webmaster that doesn't realize meta keywords are pretty much ignored these days. A more effective way to discover the competitors effective keywords is one of the paid services that monitors their ppc activities, like spyfu.com, keywordspy.com, semRush.com.

Seo services mainly provide backlinks, though creditably full service agencies will also help with on site optimization. Take care comment spam and social bookmark backlinks generated by automated tools are of limited value and should be priced acordingly. Premium paid links from high pr sites can still be found being used by major sites.

If you can get your client to identify the value prospect, you may be able to budget effective paid PPC, Banner, etc advertising or an affiliate program. The branding value of a few million banner impressions might be worth mentioning.

zoobie · 05-07-2011, 05:12 AM

Well I always use Google Adwords tools to look for keywords.
Mortgage related keywords can be ultra competitive. But I can review the site for your for free and give you some hints.

goldhome · 05-07-2011, 05:41 AM

Zoobies right, I also prefer google adwords tool for research on keywords.

05-06-2011, 10:10 PM	#1
512 Designs Advanced Warrior War Room Member Join Date: Jul 2009 Location: USA Posts: 629 Thanks: 52 Thanked 151 Times in 89 Posts	Got a mortgage broker client for website - outsourcing SEO question I picked up a client who's a mortgage broker. They currently have a pretty bad website and I'm going to be re-designing it. I want to offer two things along with the re-design and I would love your suggestions. 1. I want to determine which keywords to target. I've used products like Micro-Niche finder and Market Samari but I'm just not good at figuring keywords out. Plus this guy wants the sight up and running ASAP so I won't have time to mess around with that. So can anyone suggest a fellow warrior that I find me the best keywords? 2. I want to offer a monthly SEO service as well which would be outsourced. And this might sound like a stupid question, but for those of you who offer SEO, what does that mean? Does that mean that each month you'll be adding more backlinks and writing articles to article directories? I want to add it to my proposal and I'd like to explain what it means to my client. Plus, what's the usual cost for outsourcing SEO and what's the usual charge to a client? And of course, any suggestions for a fellow warrior that I can outsource it to? Thanks. Mike
	Life is like a roll of toilet paper. The closer you get to the end....the faster it goes.

05-06-2011, 10:36 PM	#2
webapex Senior Warrior Member Join Date: Oct 2010 Posts: 1,554 Thanks: 83 Thanked 245 Times in 226 Posts	Re: Got a mortgage broker client for website - outsourcing SEO question One keyword finding cheat is to examine the keyword meta tags near the top of the source code of other mortgage broker sites, though they are likely to be written by a less seo savvy webmaster that doesn't realize meta keywords are pretty much ignored these days. A more effective way to discover the competitors effective keywords is one of the paid services that monitors their ppc activities, like spyfu.com, keywordspy.com, semRush.com. Seo services mainly provide backlinks, though creditably full service agencies will also help with on site optimization. Take care comment spam and social bookmark backlinks generated by automated tools are of limited value and should be priced acordingly. Premium paid links from high pr sites can still be found being used by major sites. If you can get your client to identify the value prospect, you may be able to budget effective paid PPC, Banner, etc advertising or an affiliate program. The branding value of a few million banner impressions might be worth mentioning.
	“An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

05-07-2011, 05:12 AM	#3
zoobie Advanced Warrior War Room Member Join Date: Sep 2007 Location: hong kong Posts: 959 Blog Entries: 2 Thanks: 3 Thanked 42 Times in 37 Posts	Re: Got a mortgage broker client for website - outsourcing SEO question Well I always use Google Adwords tools to look for keywords. Mortgage related keywords can be ultra competitive. But I can review the site for your for free and give you some hints.
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05-07-2011, 05:41 AM	#4
goldhome Verified Warrior Join Date: Mar 2011 Posts: 100 Thanks: 6 Thanked 3 Times in 3 Posts	Re: Got a mortgage broker client for website - outsourcing SEO question Zoobies right, I also prefer google adwords tool for research on keywords.