Putting Product names in your Domain? (Help)

[bontiguell]

Ok so now that I have my product (physical product) i am aiming to create a domain which has the product name in it. That way i have an exact match domain to the keywords that people are searching.

However, I have been warned that this may be a bad idea because my site could be removed due to copyright.

Could anyone enlighten me as to whether this is likely to happen if im creating a "one product site". Or will the company be ok with it seeing as i am only promoting their product.

The other option would be to create a more general site and just have a specific page for each product. However i find that would be too difficult since this is my first ever website.

Any help would be greatly appreciated.

[KenThompson]

First, I'm not a lawyer...

Second, the issue is trademark.

Fourth... ?... you are assuming some risk, although one well-known
anonymous person posted a while ago that he's done it for a long
time and got away with it, so you most likely will/can/maybe.. I consider
it bad advice, but what the hell.

I would advise against it. But, up to you.


Ken

[pdm1]

If you have already been warned, why do it.
Putting a trademarked/ copywrite name in your domain name is a no no.
you could be in for a rough ride if you do so!

[PatriciaJ]

Originally Posted by bontiguell

Ok so now that I have my product (physical product) i am aiming to create a domain which has the product name in it. That way i have an exact match domain to the keywords that people are searching.

However, I have been warned that this may be a bad idea because my site could be removed due to copyright.

Could anyone enlighten me as to whether this is likely to happen if im creating a "one product site". Or will the company be ok with it seeing as i am only promoting their product.

The other option would be to create a more general site and just have a specific page for each product. However i find that would be too difficult since this is my first ever website.

Any help would be greatly appreciated.

The only way that I would do that is to email the manufacturer and ask for permission to put a website up because I own and admire the product and want to review it, but I would tell them that I would be including Amazon affiliate links on the site.

You might get a yes but for physical products the company might deem another exact match domain as competition that they do not want because they want the traffic themselves.

General is better because you can use the product brand names as post titles, and after a while you might want to add more similar products or accessories for that product.

[bontiguell]

When i say warned, I dont mean by the company itself. Just by other affiliates. However i see sits out there that have product names in their domain all the time.

[KenThompson]

Originally Posted by PatriciaJ

The only way that I would do that is to email the manufacturer and ask for permission

Yes, I should have mentioned that, but I was focusing on breakfast.

Listen to Patricia... that's the best way to go about it. Just ask.


Ken

[Ian Varnava]

I am not a lawyer either...

If you want to do it so bad, then do it. However, like others in this thread, I would also advise against it. I love exact match domains, however, I believe one's time is better spent building up a site around a 'general' keyword rather than a product/brand/trademarked/copyrighted term.

Why go through the trouble and then (possibly) end up getting a cease & desist notice from the company in question, and all your work goes down the drain?

Think along the category of the product you're trying to promote. For example, instead of getting CanonSZ2500.com (just made that up), get "UnderwaterDigitalCamera.com". Do your keyword research and there are plenty of general (buying) keywords to be found which may be available as exact match domains. Then you can have your main page optimized for "underwater digital camera", and the rest of your pages as underwaterdigitalcamera.com/canonsz2500, etc.

[bontiguell]

You mention i should go for a more general site that way i can create more product pages which gives my site more flexibility. Say for example im going down the "tv" product site. Do you rank your homepage, and try to get number 1/2/3 in google? I find if i were to create a general site my homepage would not get to a decent position in google because the competition is too high, and im not experienced enough.

Or do you just focus entirely on ranking each Individual product page for the exact product keyword. If this was the case , your homepage domain name would not really matter it would just have to mention the types of products your promoting , such as tvreviewsiteDOTcom for example. Then within that domain you would have "tvmodelnumber" page and another different "tvmodelnumber" page. Then those pages would be the ones you do all the SEO and backlinking for?

Thanks very much

[Kurt]

Originally Posted by bontiguell

You mention i should go for a more general site that way i can create more product pages which gives my site more flexibility. Say for example im going down the "tv" product site. Do you rank your homepage, and try to get number 1/2/3 in google? I find if i were to create a general site my homepage would not get to a decent position in google because the competition is too high, and im not experienced enough.

Or do you just focus entirely on ranking each Individual product page for the exact product keyword. If this was the case , your homepage domain name would not really matter it would just have to mention the types of products your promoting , such as tvreviewsiteDOTcom for example. Then within that domain you would have "tvmodelnumber" page and another different "tvmodelnumber" page. Then those pages would be the ones you do all the SEO and backlinking for?

Thanks very much

Your second paragraph is closer to being correct. However, you still want links to your homepage.

As far as your domain, use a general keyword. However, you can use product names in file names, which may be an asset in SEO:

www.GenericName.com/sony-big-screen.html

[AnniePot]

How about registering a general domain name, then setting up the actual brand name as either s sub-domain or a folder?

Examples:

1. widgets.com (sub-domain)
2. widgets.com (folder)

Either way, you will get the actual product name in the displayed URL, and you are much less likely to run into issues.

[bontiguell]

Originally Posted by Kurt

However, you can use product names in file names, which may be an asset in SEO:

Sorry Kurt i dont quite understand what you mean by "use product names in file names"

[Diane S]

Originally Posted by AnniePot

How about registering a general domain name, then setting up the actual brand name as either s sub-domain or a folder?

Examples:

1. widgets.com (sub-domain)
2. widgets.com (folder)

Either way, you will get the actual product name in the displayed URL, and you are much less likely to run into issues.

I did some extensive testing on subdomains and folders vs posts on wordpress. My conclusion is that you get the same benefit whether you use a subdomain, a folder or a post. It just doesn't matter. mywidgetsite.com/blue-widget is just as easy to rank for as bluewidget.mywidgetsite.com and it is a lot less work That is what my testing showed.

[Kurt]

Originally Posted by bontiguell

Sorry Kurt i dont quite understand what you mean by "use product names in file names"

When you create a web page, simply name it something like:
sony-big-screen.html

And if you have the domain name:
www.GenericName.com

This will give you a URL (use for linking) of:
www.GenericName.com/sony-big-screen.html

[ChristineCobb]

If you are using WordPress, set your permalinks to Custom /%postname%/ then when you create a page with the product name as the title, the product name will be in the URL. If you are building HTML pages, set up a folder or directory and name it the product name. Then your index.html page within that folder will be called with YourSiteName.com/ProductName.html

Ian had great advice for you.

[escortbayan]

top level domains are always important than the sub domains...

[bontiguell]

I understand, thanks very much.

Now that i've decided to go for the general website, one niche multi products, im deciding on my domain name.

Now im sure this has been asked before but im having trouble with the search feature

Take the tvreviewsite as an example again. The domain i want is the exact "tvreviewsite" (not this exact one, im just using tv as an example) but its taken on .com/.net/.org.

Is it a good idea to change it to reviewtvsite .com ? Or will this have a negative impact on SEO. Another option is to change it to tvreview-site, or add a letter on the end? tvreviewsitex . Which is best or is there any that should not be used ever.

Thanks again

[Ian Varnava]

If I'm building an 'authority' type website, which will have a lot of pages and content, I generally target a very popular (which usually means high competition also) keyword phrase for the main page, and then individual pages around lesser competition keywords. I don't even pay attention to ranking the main page at first, but rather work on ranking the inner pages for the lower competition keywords, getting some traffic & money flowing, and worry about the main page later if I get time. Having a lot of well-ranked inner pages has an effect on your index page as well, in my experience anyway.

For example, the website in my sig, though it is pretty new, I'll eventually be targeting my main page for "make money online" and "internet marketing". Sure, impossible some may say, but I say it'll be there in a year, if I choose to work towards it (my goal with that site is not really SEO at the moment, I'm just trying to put out high-quality content without paying attention to which keywords I'm using etc). I've done the same for many other keywords just as competitive as 'make money online'.

For the TV review site you're talking about (or whatever kind of site), if this is going to be your first site and you want to see results fairly quickly, I would go with a keyword rich domain. Not a spammy looking keyword-keyword-keyword-keyword-anotherkeyword-1-1-1-1.com type of thing, but 2-4 words without hyphens are my personal preference. Having keywords in your domain WILL help you rank faster, despite the contradicting opinions which may be out there.

If you want to just get a completely unrelated name, like a short brandable name type of thing, you can do so, but just keep in mind it will take a lot longer to rank it as far as SEO is concerned.

[bontiguell]

Thanks so much Ian!

Is there little difference between reviewtv/com and tvreview/com? Or will tvreview/com probably rank better? The order of words have an affect?

[Ian Varnava]

Originally Posted by bontiguell

Thanks so much Ian!

Is there little difference between reviewtv/com and tvreview/com? Or will tvreview/com probably rank better? The order of words have an affect?

The correct order as you see it in your Google keyword tool is preferable, but having it the other way helps as well. As long as the keywords are in there somewhere. You can also consider adding an extra letter at the end, such as tvreviewx.com as a last resort.

Just make sure whatever you get makes sense, as your visitors will be real people. TvReview and ReviewTv makes sense either way it's written, but that may not be the case with every keyword.