PPC keyword search campaign - URGENT

sergissimo · 05-15-2011, 03:52 AM

Hi

I have an interview this coming Tuesday for a PPC specialist role and I have been asked to prepare a Powerpoint presentation for it

One of thing I need to talk a about during the presentation is :

3. Create a small keyword campaign (adwords) for the below two Apple products. Show clearly your proposed account structure, including; campaign, adgroups, examples of keywords, ad copy, any negative keywords, examples of landing pages.

APPLE IPOD
APPLE IPHONE

I am a newbie with PPC, Can anyone give any suggestion on how to do this?

I'd really appreciate your help

Many thanks

tryinhere · 05-15-2011, 04:52 AM

Quote:

Originally Posted by sergissimo

Hi

I have an interview this coming Tuesday for a PPC specialist role

I am a newbie with PPC, Can anyone give any suggestion on how to do this?

I think you better put the kettle on for a coffee ( make it strong ) you have long night ahead of you, best of luck.

adwords beginners guide
adwords online training

sergissimo · 05-15-2011, 06:04 AM

Hey thanks for your links. However, I have already had a look at several web sites.
although I kind of understand the topic I fell unsure on how to start.
Would you be so kind to send me maybe just a draft on how I am supposed to be doing this?

Also I am confused about the ad group thing for the 2 products.

I had in mind the following:
Campaign: Apple Iphone
Keywords: smart phone apple, internet mobile, buy apple cell
Adgroup 1
smart phone apple
[smart phone apple]
"smart phone apple"
best smart phone
[best smart phone]
"best smart phone"

ect..

Does this look correct?
Then I do the same for the IPOD, right?

moerdo · 05-15-2011, 08:35 AM

the most important thing for finding the best keyword for PPC is to find it through research. you can do it on market samurai or adwords keywords tool itself.

the main objective : high result/sales and click through rate with very minimum cost

Tips from me : find the cpc around $0.05 to $0.1 but with high traffic keywords. btw, the keyword with that cpc is buying keyword. my suggestion, use wordtracker to find ones

good luck from me

sergissimo · 05-16-2011, 05:44 AM

Any other advise please?

tacoverhoef · 10-13-2011, 05:36 AM

Don't do interviews you know nothing or just very little about is my best advice to you my friend

05-15-2011, 03:52 AM	#1
sergissimo Warrior Member Join Date: Dec 2010 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	PPC keyword search campaign - URGENT - PLS HELP!!! Hi I have an interview this coming Tuesday for a PPC specialist role and I have been asked to prepare a Powerpoint presentation for it One of thing I need to talk a about during the presentation is : 3. Create a small keyword campaign (adwords) for the below two Apple products. Show clearly your proposed account structure, including; campaign, adgroups, examples of keywords, ad copy, any negative keywords, examples of landing pages. APPLE IPOD APPLE IPHONE I am a newbie with PPC, Can anyone give any suggestion on how to do this? I'd really appreciate your help Many thanks

05-15-2011, 06:04 AM	#3
sergissimo Warrior Member Join Date: Dec 2010 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPC keyword search campaign Hey thanks for your links. However, I have already had a look at several web sites. although I kind of understand the topic I fell unsure on how to start. Would you be so kind to send me maybe just a draft on how I am supposed to be doing this? Also I am confused about the ad group thing for the 2 products. I had in mind the following: Campaign: Apple Iphone Keywords: smart phone apple, internet mobile, buy apple cell Adgroup 1 smart phone apple [smart phone apple] "smart phone apple" best smart phone [best smart phone] "best smart phone" ect.. Does this look correct? Then I do the same for the IPOD, right?

05-15-2011, 08:35 AM	#4
moerdo Warrior Member Join Date: Aug 2009 Posts: 8 Thanks: 1 Thanked 1 Time in 1 Post	Re: PPC keyword search campaign - URGENT - PLS HELP!!! the most important thing for finding the best keyword for PPC is to find it through research. you can do it on market samurai or adwords keywords tool itself. the main objective : high result/sales and click through rate with very minimum cost Tips from me : find the cpc around $0.05 to $0.1 but with high traffic keywords. btw, the keyword with that cpc is buying keyword. my suggestion, use wordtracker to find ones good luck from me

05-16-2011, 05:44 AM	#5
sergissimo Warrior Member Join Date: Dec 2010 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: PPC keyword search campaign - URGENT - PLS HELP!!! Any other advise please?

10-13-2011, 05:36 AM	#6
tacoverhoef The Action Taker War Room Member Join Date: May 2009 Location: The Netherlands Posts: 140 Thanks: 21 Thanked 20 Times in 19 Posts Contact Info	Re: PPC keyword search campaign - URGENT - PLS HELP!!! Don't do interviews you know nothing or just very little about is my best advice to you my friend
	The Action Taker