Don't waste your time on $20 per click keywords!

Jeremy Banks · 05-22-2011, 10:58 PM

Back when I was naive I did what people recommended and built a website around keywords that apparently paid close to $20 per click on adsense.

Problems?

not very many people searching for these keywords
Hard to rank for these keywords
Lots of competition
NO ONE CLICKS ON THE DAMN ADS!

Super, now I am ranking for this keyword getting about 50-100 visits a day and about 0 - 5 clicks on the ads. Am I getting $20 per click?? Hellz no, the ads pay about .50 cents to $2 I have gotten the odd $5 click, but it's rare.

Now lets flip the script

Then I figure, maybe I should make a site that gets a lot of traffic, forget about that stupid CPC metric and see what happens. Lets think about ads people ACTUALLY want to click on, why would I click on an ad, what would make me say oh this looks good I am going to click this ad. After a lot of brainstorming I had an idea, made the site and BAM money maker! I was getting 10-20% CTR on about 100-200 visits a day which would usually make me $10-$20 a day.

TL;DR - Try to make a site where people want to click on the ads because the only time you make money is when they click!

05-22-2011, 10:58 PM	#1
Jeremy Banks Getn that in'ernet money War Room Member Join Date: Apr 2011 Location: Ontario, Canada Posts: 562 Thanks: 35 Thanked 133 Times in 71 Posts	Don't waste your time on $20 per click keywords! Back when I was naive I did what people recommended and built a website around keywords that apparently paid close to $20 per click on adsense. Problems? not very many people searching for these keywords Hard to rank for these keywords Lots of competition NO ONE CLICKS ON THE DAMN ADS! Super, now I am ranking for this keyword getting about 50-100 visits a day and about 0 - 5 clicks on the ads. Am I getting $20 per click?? Hellz no, the ads pay about .50 cents to $2 I have gotten the odd $5 click, but it's rare. Now lets flip the script Then I figure, maybe I should make a site that gets a lot of traffic, forget about that stupid CPC metric and see what happens. Lets think about ads people ACTUALLY want to click on, why would I click on an ad, what would make me say oh this looks good I am going to click this ad. After a lot of brainstorming I had an idea, made the site and BAM money maker! I was getting 10-20% CTR on about 100-200 visits a day which would usually make me $10-$20 a day. TL;DR - Try to make a site where people want to click on the ads because the only time you make money is when they click!