Will Changing Wordpress Theme Affect Google Ranking?

cs.marketer · 05-26-2011, 06:06 PM

I've been searching for an answer to this for a while, but I'm still yet to come across a definite answer.

I have a site that is ranked number one for it's keyword term, and gets steady traffic from The Big G everyday. I have 6 or 7 posts on the home page, then 10 article pages which are not visible on home page, just one small link to the 'additional articles' page at the bottom. The reason for this is I use these articles in my follow up emails, yet it still gives my site some 'juice' and all the articles target a specific keyword phrase.

Now if I change my theme, I don't want to risk losing ranking for my main keyword, or the keywords I target in my article pages.

The theme I am using at the moment is a very simple one, almost too simple and I need to change round a bit to increase op-tin conversions, as it's quite low at the moment.

Will changing my theme affect ranking??

Cheers,

Chris

John Williamson · 05-26-2011, 06:55 PM

It may suffer a little at first, but as long as you keep the title and meta tags and other important on-page factors the same, it should stabilize again in no time.

Abledragon · 05-27-2011, 12:27 AM

As long as you choose a good quality theme, with good coding, then you won't experience any adverse impacts. You may even get some improvements if the theme you move to is better coded than your current theme.

There are some more details here:

Can Changing Your Theme Affect Your Search Result Placings? | WealthyDragon

Cheers,

Martin.

bg-011 · 05-27-2011, 12:32 AM

It depends on a theme; if it is properly done, it could help you even more

seo jack · 05-27-2011, 03:16 AM

It depends on the theme layout, how the titles are formated (are h tags used?).

LDhawks · 06-19-2011, 09:30 AM

I am so happy to read the opinions. My Wordpress site was hacked so I think I have to start all over with a fresh new template. My site has great page rank which I want to keep.
Thanks for the encouragement.

Brian Alaway · 06-19-2011, 12:02 PM

The most important thing NOT to change and which could definitely affect your ranking are your permalinks. If those don't change then all other factors will be minor at most. If you do change your permalinks make sure that you 301 redirect for any changed permalinks.

05-26-2011, 06:06 PM	#1
cs.marketer Active Warrior Join Date: Sep 2008 Location: London Posts: 40 Thanks: 1 Thanked 4 Times in 4 Posts	Will Changing Wordpress Theme Affect Google Ranking? I've been searching for an answer to this for a while, but I'm still yet to come across a definite answer. I have a site that is ranked number one for it's keyword term, and gets steady traffic from The Big G everyday. I have 6 or 7 posts on the home page, then 10 article pages which are not visible on home page, just one small link to the 'additional articles' page at the bottom. The reason for this is I use these articles in my follow up emails, yet it still gives my site some 'juice' and all the articles target a specific keyword phrase. Now if I change my theme, I don't want to risk losing ranking for my main keyword, or the keywords I target in my article pages. The theme I am using at the moment is a very simple one, almost too simple and I need to change round a bit to increase op-tin conversions, as it's quite low at the moment. Will changing my theme affect ranking?? Cheers, Chris

05-26-2011, 06:55 PM	#2
John Williamson The Mathematical Warrior War Room Member Join Date: May 2010 Location: Charleston, SC Posts: 1,639 Thanks: 143 Thanked 283 Times in 185 Posts	Re: Will Changing Wordpress Theme Affect Google Ranking? It may suffer a little at first, but as long as you keep the title and meta tags and other important on-page factors the same, it should stabilize again in no time.
	The Google Adwords Keyword Tool is hiding your valuable keywords! My personal review of Jack Duncan's Keyword Sniper Pro Adsense niche site success & boosted rankings - Clickbump Engine & Clickbump SEO

05-27-2011, 12:27 AM	#3
Abledragon Advanced Warrior Join Date: May 2007 Location: Hong Kong. Posts: 982 Thanks: 3 Thanked 181 Times in 159 Posts Social Networking Contact Info	Re: Will Changing Wordpress Theme Affect Google Ranking? As long as you choose a good quality theme, with good coding, then you won't experience any adverse impacts. You may even get some improvements if the theme you move to is better coded than your current theme. There are some more details here: Can Changing Your Theme Affect Your Search Result Placings? \| WealthyDragon Cheers, Martin.
	Free eBook: How to Start a Business Online

05-27-2011, 12:32 AM	#4
bg-011 HyperActive Warrior Join Date: Jul 2009 Posts: 134 Thanks: 12 Thanked 5 Times in 5 Posts Social Networking	Re: Will Changing Wordpress Theme Affect Google Ranking? It depends on a theme; if it is properly done, it could help you even more
	http://www.MpowerWebStore.com low cost domains, hosting, WordPress http://www.Twicat.com your free classifieds better than Craigslist, Kijiji, Gumtree

05-27-2011, 03:16 AM	#5
seo jack Active Warrior Join Date: Apr 2011 Posts: 84 Thanks: 0 Thanked 4 Times in 3 Posts Contact Info	Re: Will Changing Wordpress Theme Affect Google Ranking? It depends on the theme layout, how the titles are formated (are h tags used?).

06-19-2011, 09:30 AM	#6
LDhawks Warrior Member Join Date: Aug 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Will Changing Wordpress Theme Affect Google Ranking? I am so happy to read the opinions. My Wordpress site was hacked so I think I have to start all over with a fresh new template. My site has great page rank which I want to keep. Thanks for the encouragement.

06-19-2011, 12:02 PM	#7
Brian Alaway Advanced Warrior War Room Member Join Date: Jul 2008 Location: Florida, USA. Posts: 589 Thanks: 34 Thanked 124 Times in 108 Posts Social Networking	Re: Will Changing Wordpress Theme Affect Google Ranking? The most important thing NOT to change and which could definitely affect your ranking are your permalinks. If those don't change then all other factors will be minor at most. If you do change your permalinks make sure that you 301 redirect for any changed permalinks.