Why no one bids a keyword with "buy"?

[wklee]

Let's call it Product A. In Google Adwords, there is not a single bid for "buy Product A". Does "buy Product A" has any buy intention since no one is bidding on that keyword?

But it has some competition, there are 102,000 competing sites in quotes and 880 exact monthly searches. Top 10 sites have the keyword phrase on their page or domain and an average of 100 backlinks.

One of my sites is promoting Product A, my site does not have the keyword "buy Product A", should I bid?

[areoo]

Low competition? high search volume?? LOL yes you should.. and thanks for the tip though... will research on it

[dburk]

Hi wklee,

What makes you think that there isn't a single bid for your keyword? When you answer this question it will shed light on your original question. Perhaps you made an error in determining whether there was, in fact, bids or not.

You see if there are no bids on the phrase with the word "buy" as a prefix, that would indicate there are also no phrase or broad match bids on the product name at all.

[stufftheme]

yes you should
no competition or low competition makes good searches

[wklee]

@dubrk
Google Adwords
Reporting and Tools -> Traffic Estimator

[Derek S]

In the past year I have seen entire niches wiped out in PPC due to google slapping the hell out of their advertisers.

So this could be a case that google has single gone and slapped the sites bidding on that keyword silly for reasons not made clear until well after google came down with their hammer.

I would seriously look into what type of landing pages google now accepts for PPC since I'm guessing you're new to all this based on the question you have asked here.

Also look into SEO for that keyword as it is MUCH easier than PPC and getting your domain suspended without warning.

[SEOndet]

yes yes yes you can, best luck on searching...

[dburk]

Originally Posted by wklee

@dubrk
Google Adwords
Reporting and Tools -> Traffic Estimator

Hi wklee,

Perhaps I'm missing something, but I see nothing in that tool that indicates whether or not anyone is bidding on a particular keyword.

That can be a tricky thing to discover since there are so many variables that control whether an ad could be triggered by a particular bid on a keyword. I think you may be wrong in assuming that there are no bids. If anyone is bidding on any word within your keyword phrase using either Phrase or Broad match keywords then they are in effect bidding on your longer phrase.