Find out the exact keyword that converts in analytics via ppc?

soup · 05-29-2011, 08:05 AM

Hello,

I am able to drill down to see what keywords convert organically on Google analytics and I am able to create a custom filter that tells you the exact keyword used to visit via Google PPC.

Does anyone know how to find the exact keyword that converted into a sale via ppc on an eCommerce site? I would imagine you would have to install a filter and create a custom report.

Cheers,

Soup

camthomas · 05-29-2011, 09:32 AM

I thought you just get the conversion code from youre PPC campaign and put that on your site, then you can look in your PPC campaign and see how many conversions you are getting for each keyword.

Hope this helps :-)

Cam

busterjack · 05-29-2011, 09:43 AM

After you installed the conversion code you can set-up a goal. I set mine as the "checkout_success url, after a customer made a purchase.

Setting up goals
After you've thought of what your goals will be, start setting up them up by following these instructions:

Sign in to your Google Analytics account at https://www.google.com/analytics/.
Select the account that contains the profile you'll be creating goals in from the Overview page.
Find the profile for which you will be creating goals, and click 'Edit' under the 'Actions' column.
Under the 'Goals' section, select one of the four sets to create your goal in (each set contains up to five goals) and click 'Add goal.' You can create up to 20 goals if you use all four sets.
Enter the goal's name so that you can quickly recognize it when viewing reports.
Turn the goal 'On' or 'Off.' If you choose 'On,' that means you want Google Analytics to track this conversion goal at this time. Turning it 'Off' will only make the goal inactive without deleting it.
Select the goal's position. The pull-down menu lets you select a goal's position from within a set so that you can control the order in which it appears from the 'Goals' tab in your reports, or lets you move a goal from one set to another.
Decide one of the three types of goals you want. This can be URL Destination, Time on Site, or Pages/Visit. You can learn more about them and how to set up the goals for each one by visiting a separate Help Center article.
Once you select the radio button for the goal type, a field for 'Goal Details' should appear. To learn how to fill out the fields for each goal type, please refer to this Help Center article.

05-29-2011, 08:05 AM	#1
soup Active Warrior Join Date: Jan 2011 Posts: 51 Thanks: 4 Thanked 0 Times in 0 Posts	Find out the exact keyword that converts in analytics via ppc? Hello, I am able to drill down to see what keywords convert organically on Google analytics and I am able to create a custom filter that tells you the exact keyword used to visit via Google PPC. Does anyone know how to find the exact keyword that converted into a sale via ppc on an eCommerce site? I would imagine you would have to install a filter and create a custom report. Cheers, Soup

05-29-2011, 09:32 AM	#2
camthomas Active Warrior Join Date: May 2011 Posts: 92 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Find out the exact keyword that converts in analytics via ppc? I thought you just get the conversion code from youre PPC campaign and put that on your site, then you can look in your PPC campaign and see how many conversions you are getting for each keyword. Hope this helps :-) Cam

05-29-2011, 09:43 AM	#3
busterjack Active Warrior Join Date: Aug 2010 Location: Scottdale, Arizona Posts: 46 Thanks: 5 Thanked 2 Times in 2 Posts	Re: Find out the exact keyword that converts in analytics via ppc? After you installed the conversion code you can set-up a goal. I set mine as the "checkout_success url, after a customer made a purchase. Setting up goals After you've thought of what your goals will be, start setting up them up by following these instructions: Sign in to your Google Analytics account at https://www.google.com/analytics/. Select the account that contains the profile you'll be creating goals in from the Overview page. Find the profile for which you will be creating goals, and click 'Edit' under the 'Actions' column. Under the 'Goals' section, select one of the four sets to create your goal in (each set contains up to five goals) and click 'Add goal.' You can create up to 20 goals if you use all four sets. Enter the goal's name so that you can quickly recognize it when viewing reports. Turn the goal 'On' or 'Off.' If you choose 'On,' that means you want Google Analytics to track this conversion goal at this time. Turning it 'Off' will only make the goal inactive without deleting it. Select the goal's position. The pull-down menu lets you select a goal's position from within a set so that you can control the order in which it appears from the 'Goals' tab in your reports, or lets you move a goal from one set to another. Decide one of the three types of goals you want. This can be URL Destination, Time on Site, or Pages/Visit. You can learn more about them and how to set up the goals for each one by visiting a separate Help Center article. Once you select the radio button for the goal type, a field for 'Goal Details' should appear. To learn how to fill out the fields for each goal type, please refer to this Help Center article.