How the hell is this website ranking?

Tacit · 05-30-2011, 04:09 PM

Hey guys
If you do this this search on google.co.uk, the number 2 website is Kangaroo Studies. I'm so confused as to why this is #2 as it doesn't even have the word 'emigrate' anywhere on the site. I checked their backlinks, and there isn't any anchor text with 'emigrate to new zealand' either. Any ideas as to how they got this ranking? I see they have a lot of links from edu domains. Has this resulted in a high level of domain trust, and maybe thematically google has decided that this site is relevant, even though actual onpage and offpage seo doesn't mention these terms?

Cheers

paulgl · 05-30-2011, 10:11 PM

Because emigrate is a word that is just not used.
The site ranks for new zealand. That's what google thinks you
want. Info on new zealand. Immigration to new zealand
that it is. Look deep. You'll find info on immigration.

I can't fathom how anyone would search for emigrate to new zealand.
Do a search for rod iron then think about that. Rod iron
makes no sense. Google assumes you are searching for something
real. So it gives you something it thinks is as real as it gets.

Google is basically ignoring a useless word like emigrate.
It seriously does not know what to do with it. So it
ignores it, giving you what it thinks you really want.

Paul

05-30-2011, 04:09 PM	#1
Tacit Active Warrior Join Date: Nov 2009 Posts: 63 Thanks: 5 Thanked 6 Times in 6 Posts	How the hell is this website ranking? Hey guys If you do this this search on google.co.uk, the number 2 website is Kangaroo Studies. I'm so confused as to why this is #2 as it doesn't even have the word 'emigrate' anywhere on the site. I checked their backlinks, and there isn't any anchor text with 'emigrate to new zealand' either. Any ideas as to how they got this ranking? I see they have a lot of links from edu domains. Has this resulted in a high level of domain trust, and maybe thematically google has decided that this site is relevant, even though actual onpage and offpage seo doesn't mention these terms? Cheers
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05-30-2011, 10:11 PM	#2
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: How the hell is this website ranking? Because emigrate is a word that is just not used. The site ranks for new zealand. That's what google thinks you want. Info on new zealand. Immigration to new zealand that it is. Look deep. You'll find info on immigration. I can't fathom how anyone would search for emigrate to new zealand. Do a search for rod iron then think about that. Rod iron makes no sense. Google assumes you are searching for something real. So it gives you something it thinks is as real as it gets. Google is basically ignoring a useless word like emigrate. It seriously does not know what to do with it. So it ignores it, giving you what it thinks you really want. Paul
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