Google Correlate: a new tool for marketers

[awmi]

I have been reading some articles about Google's new tool: Google Correlate.

According to Google:

"Google Correlate is an experimental new tool on Google Labs which enables you to find queries with a similar pattern to a target data series. The target can either be a real-world trend that you provide (e.g., a data set of event counts over time) or a query that you enter."

"Google Correlate is like Google Trends in reverse. With Google Trends, you type in a query and get back a data series of activity (over time or in each US state). With Google Correlate, you enter a data series (the target) and get back a list of queries whose data series follows a similar pattern."

More details are provided here at Google's Correlate whitepaper.