Is it even worth to bother with PPC at Bing?

opiel · 06-02-2011, 08:06 AM

I started my first ever PPC campaign yesterday and so far I am rather very disappointed... 228 impressions and no clicks.

I am in one of these so called 'desperate' niches and considering that I have been quite successful with article marketing, I know that there is rather big interest in it.

But it doesn't seem to be the case with Bing PPC. I have four different text ads which are usually displayed in 4 - 6th position... NO CLICKS so far. They seem to be better written than other ads but I admit that I may be a bit bias here.

Are you guys actually getting any clicks from PPC at Bing? In my case it has been a complete waste of time so far.

Thanks.
Andre

camthomas · 06-02-2011, 08:21 AM

Yh bing works fine my average CTR is around 2.5%

Aussie_Al · 06-02-2011, 08:24 AM

I think you are better off focusing on Google adwords traffic to start with and once you have found an ad/landing page combo that converts all the time - expand to, Google Display network, Bing and Yahoo ads, Face book ads etc

RichardF · 06-02-2011, 09:44 AM

The volume in most niches is extremely low on Bing.. the only way to get volume is to bid on really broad terms. In other words, skip the long tail.

opiel · 06-02-2011, 10:22 AM

Quote:

Originally Posted by camthomas

Yh bing works fine my average CTR is around 2.5%

2.5% CTR... how did you get Minka Kelly to dance naked on your ads?

opiel · 06-02-2011, 10:28 AM

Quote:

Originally Posted by Aussie_Al

I think you are better off focusing on Google adwords traffic to start with and once you have found an ad/landing page combo that converts all the time - expand to, Google Display network, Bing and Yahoo ads, Face book ads etc

It appears that my affair with Google AdWords is just a matter of time. Considering that I am in 'getting your ex back' niche I am worring a bit about taking this direction... they don't seem to like it too much.

opiel · 06-02-2011, 10:32 AM

Quote:

Originally Posted by RichardF

The volume in most niches is extremely low on Bing.. the only way to get volume is to bid on really broad terms. In other words, skip the long tail.

This is exactly the impression I am getting. I am bidding on broad terms but so far no clicks out of about 290 impressions. I will wait a day or two more and change my ads. But I still think that they are quite good.

JustusKim · 06-02-2011, 10:44 AM

If you follow Matt Levenhagen's method of campaign blasting, it is alright to try out Bing and Yahoo etc. Trial and error, if one campaign does not work, review your ads and move on to another one.

It is important to diversify. In the event that google suspends your account for some unknown reason, you still have something to fall back on.

camthomas · 06-02-2011, 11:00 AM

Quote:

Originally Posted by opiel

2.5% CTR... how did you get Minka Kelly to dance naked on your ads?

hahah yep sure did lol

cuttingedgeoffers · 06-02-2011, 11:40 AM

It's only worth it if you want to make money :-)

Seriously though it just takes some good keyword research... testing... and optimizing.

Marketing Ignite · 06-02-2011, 12:02 PM

search volume is very low but for super competitive industries it could make sense.

JLu · 06-02-2011, 12:14 PM

We're pretty much break-even with PPC on Bing, and have had more success with AdWords. Our traffic from Bing is approx. 1/7 what it is from AdWords, and the ROAS is +20% on AdWords.

If I were only choosing one, I'd stick with AdWords.

gudboy7810 · 06-02-2011, 12:26 PM

I think Google Adword is the best place

mediaspree · 06-02-2011, 01:04 PM

Well you get Yahoo and Bing together, and while search volume is lower its a significant chunk of people still checking their email on yahoo/msn. Also you can very easily import your adwords ads into the Microsoft ad center interface to run parellel campaigns, so why not try it?

jas62 · 06-02-2011, 02:22 PM

Not worth it as volume is too low.

opiel · 06-13-2011, 10:42 AM

Quote:

Originally Posted by jas62

Not worth it as volume is too low.

Yes, I can conclude that PPC with Bing was a complete waste of time in my case... and I took it quite seriously.

stodog77 · 06-13-2011, 10:56 AM

We do really well with one of our business. Cost per conversion with Yahoo and Bing is about $2 less than Google, but the volume is about 1/3. Still worth it though. You really just have to keep testing to find the sweet spot.

sevven · 06-13-2011, 11:11 AM

I've got all my campaigns on pause as I've been getting 100% CTR's on nearly every keyword I bid on. Every impression results in a click (except for a few with 50% CTR's)

My ads aren't that good so I don't know why this is happening.

opiel · 06-13-2011, 12:00 PM

Quote:

Originally Posted by stodog77

We do really well with one of our business. Cost per conversion with Yahoo and Bing is about $2 less than Google, but the volume is about 1/3. Still worth it though. You really just have to keep testing to find the sweet spot.

Well, I don't know what else I could do... I have educated myself about PPC quite well and I would say that my ads were better than the rest.

English is actually my third language but I have been always quite good with writing. It wasn't unusual for me to get 300 ~ 400 views per article in a single night from articles published at Ezine. And they were converting very well.

Andre

opiel · 06-13-2011, 12:21 PM

Quote:

Originally Posted by sevven

I've got all my campaigns on pause as I've been getting 100% CTR's on nearly every keyword I bid on. Every impression results in a click (except for a few with 50% CTR's)

My ads aren't that good so I don't know why this is happening.

Somehow... I don't believe that.

pribs · 06-13-2011, 12:31 PM

Yahoo and Bing now make up about 30% of the PPC market share. I only know this because a friend of mine that works for a very prestigious SEM company here in Austin, TX told me last week. They're chipping off at Google's market share, which probably has a little to do with how poorly Google treats a lot of their customers. I know not everyone gets treated that way, but many hate their customer service and ways of doing business.

Also, they're much cheaper so I would keep using them for sure. I agree with whoever said Google would be a good place to find copy that gets a good CTR and carry it over to Yahoo/Bing.

Good luck!

notjustseo · 06-21-2011, 08:33 AM

Personally I use AdWords, adCenter for Bing and Facebook Ads. Several of the points brought up here are very valid. More general keywords will get you more impressions, however, if you have a small niche, then maybe you can afford to up your bid. In AdWords positions 4-6 work great for me too, but in Bing I try to be in the top 3, my average position (for a campaign that spends over 1k a month) is 3.3

The real trick with Bing is since they only report conversions and not revenue, sometimes it is hard to figure out the ROI. I use Antvisit so for this purpose. Check out this article about Bing Revenue tracking, hopefully you will find to be helpful. Tips For Tracking adCenter Pay Per Click Revenue -AntVisit

06-02-2011, 08:06 AM	#1
opiel HyperActive Warrior War Room Member Join Date: Aug 2009 Location: Chicago Posts: 136 Thanks: 15 Thanked 16 Times in 15 Posts	Is it even worth to bother with PPC at Bing? I started my first ever PPC campaign yesterday and so far I am rather very disappointed... 228 impressions and no clicks. I am in one of these so called 'desperate' niches and considering that I have been quite successful with article marketing, I know that there is rather big interest in it. But it doesn't seem to be the case with Bing PPC. I have four different text ads which are usually displayed in 4 - 6th position... NO CLICKS so far. They seem to be better written than other ads but I admit that I may be a bit bias here. Are you guys actually getting any clicks from PPC at Bing? In my case it has been a complete waste of time so far. Thanks. Andre

06-02-2011, 08:21 AM	#2
camthomas Active Warrior Join Date: May 2011 Posts: 92 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is it even worth to bother with PPC at Bing? Yh bing works fine my average CTR is around 2.5%

06-02-2011, 08:24 AM	#3
Aussie_Al Advanced Warrior Join Date: Nov 2009 Posts: 691 Thanks: 47 Thanked 135 Times in 87 Posts	Re: Is it even worth to bother with PPC at Bing? I think you are better off focusing on Google adwords traffic to start with and once you have found an ad/landing page combo that converts all the time - expand to, Google Display network, Bing and Yahoo ads, Face book ads etc
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06-02-2011, 09:44 AM	#4
RichardF HyperActive Warrior War Room Member Join Date: Oct 2010 Posts: 373 Thanks: 7 Thanked 130 Times in 45 Posts	Re: Is it even worth to bother with PPC at Bing? The volume in most niches is extremely low on Bing.. the only way to get volume is to bid on really broad terms. In other words, skip the long tail.

06-02-2011, 10:44 AM	#8
JustusKim Active Warrior War Room Member Join Date: May 2011 Posts: 57 Thanks: 14 Thanked 15 Times in 9 Posts	Re: Is it even worth to bother with PPC at Bing? If you follow Matt Levenhagen's method of campaign blasting, it is alright to try out Bing and Yahoo etc. Trial and error, if one campaign does not work, review your ads and move on to another one. It is important to diversify. In the event that google suspends your account for some unknown reason, you still have something to fall back on.

06-02-2011, 11:40 AM	#10
cuttingedgeoffers #1 For Biz-opp CPA Offers Join Date: Jun 2011 Location: Elizabethtown, PA Posts: 34 Thanks: 3 Thanked 5 Times in 5 Posts Social Networking	Re: Is it even worth to bother with PPC at Bing? It's only worth it if you want to make money :-) Seriously though it just takes some good keyword research... testing... and optimizing.
	AFFILIATES: If You Want To Make HUGE Money Promoting Bizopp CPA Offers, You Need To See This: #1 CPA Network For High-Converting Bizopp Offers

06-02-2011, 12:02 PM	#11
Marketing Ignite HyperActive Warrior Join Date: Feb 2005 Posts: 394 Thanks: 2 Thanked 21 Times in 21 Posts	Re: Is it even worth to bother with PPC at Bing? search volume is very low but for super competitive industries it could make sense.
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06-02-2011, 12:14 PM	#12
JLu Warrior Member Join Date: Jun 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is it even worth to bother with PPC at Bing? We're pretty much break-even with PPC on Bing, and have had more success with AdWords. Our traffic from Bing is approx. 1/7 what it is from AdWords, and the ROAS is +20% on AdWords. If I were only choosing one, I'd stick with AdWords.
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06-02-2011, 12:26 PM	#13
gudboy7810 Warrior Member Join Date: May 2011 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is it even worth to bother with PPC at Bing? I think Google Adword is the best place
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06-02-2011, 01:04 PM	#14
mediaspree Active Warrior Join Date: Sep 2006 Location: Florida, USA Posts: 85 Thanks: 0 Thanked 7 Times in 5 Posts	Re: Is it even worth to bother with PPC at Bing? Well you get Yahoo and Bing together, and while search volume is lower its a significant chunk of people still checking their email on yahoo/msn. Also you can very easily import your adwords ads into the Microsoft ad center interface to run parellel campaigns, so why not try it?
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06-02-2011, 02:22 PM	#15
jas62 Banned Join Date: Jun 2011 Posts: 7 Thanks: 3 Thanked 0 Times in 0 Posts	Re: Is it even worth to bother with PPC at Bing? Not worth it as volume is too low.

06-13-2011, 10:56 AM	#17
stodog77 Active Warrior War Room Member Join Date: Nov 2010 Location: PA Posts: 96 Thanks: 7 Thanked 14 Times in 11 Posts Contact Info	Re: Is it even worth to bother with PPC at Bing? We do really well with one of our business. Cost per conversion with Yahoo and Bing is about $2 less than Google, but the volume is about 1/3. Still worth it though. You really just have to keep testing to find the sweet spot.
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06-13-2011, 11:11 AM	#18
sevven Warrior Member Join Date: Jun 2011 Posts: 4 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Is it even worth to bother with PPC at Bing? I've got all my campaigns on pause as I've been getting 100% CTR's on nearly every keyword I bid on. Every impression results in a click (except for a few with 50% CTR's) My ads aren't that good so I don't know why this is happening.

06-13-2011, 12:31 PM	#21
pribs Active Warrior War Room Member Join Date: Jun 2011 Location: Austin, TX Posts: 55 Thanks: 7 Thanked 16 Times in 11 Posts Social Networking Contact Info	Re: Is it even worth to bother with PPC at Bing? Yahoo and Bing now make up about 30% of the PPC market share. I only know this because a friend of mine that works for a very prestigious SEM company here in Austin, TX told me last week. They're chipping off at Google's market share, which probably has a little to do with how poorly Google treats a lot of their customers. I know not everyone gets treated that way, but many hate their customer service and ways of doing business. Also, they're much cheaper so I would keep using them for sure. I agree with whoever said Google would be a good place to find copy that gets a good CTR and carry it over to Yahoo/Bing. Good luck!

06-21-2011, 08:33 AM	#22
notjustseo Spanish Outsourcing Join Date: Nov 2010 Posts: 25 Thanks: 2 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: Is it even worth to bother with PPC at Bing? Personally I use AdWords, adCenter for Bing and Facebook Ads. Several of the points brought up here are very valid. More general keywords will get you more impressions, however, if you have a small niche, then maybe you can afford to up your bid. In AdWords positions 4-6 work great for me too, but in Bing I try to be in the top 3, my average position (for a campaign that spends over 1k a month) is 3.3 The real trick with Bing is since they only report conversions and not revenue, sometimes it is hard to figure out the ROI. I use Antvisit so for this purpose. Check out this article about Bing Revenue tracking, hopefully you will find to be helpful. Tips For Tracking adCenter Pay Per Click Revenue -AntVisit