Goal Completed/Start Ratio

alxvallejo · 06-02-2011, 11:37 AM

Goal Started is a statistic in Google Analytics and it is usually larger than goals completed.

If the ratio of goals completed to started is around 30%, what does this tell me about my Contact Us page? Does it need to be optimized?

How do you optimize a Contact Us page? Should I even worry about this number?

(My client runs a therapy service, so a Goal Completed = an inquiry, or a Contact Form sent.)

cuttingedgeoffers · 06-02-2011, 11:43 AM

Yeah you should worry about that number.

You just said Goal Completed = Contact form sent.

So if you're trying to help your client generate leads, get Google Analytics installed right away and see where your conversion numbers are at, then go from there.

alxvallejo · 06-03-2011, 12:08 PM

I have Google Analytics installed, that's why I am reporting the 30% ratio of Goals Completed/Goals Started.

My question is, what ratios do you see between these two statistics?

If 30% of my visitors who go to the Contact Us page actually follow through, is this a sign that I need to optimize the Contact Us page?

alxvallejo · 06-04-2011, 05:04 PM

Anyone else track this ratio...Goals Completed/Goal Starts?

alxvallejo · 06-14-2011, 02:40 PM

No one's tracking this statistic...

alxvallejo · 06-16-2011, 07:24 AM

I would accept a simple "Yes, no one is tracking this statistic"...

alxvallejo · 06-16-2011, 10:52 AM

I feel like Anthony Weiner in congress.

YouTube - ‪Weiner Speaks About...

06-02-2011, 11:37 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Goal Completed/Start Ratio Goal Started is a statistic in Google Analytics and it is usually larger than goals completed. If the ratio of goals completed to started is around 30%, what does this tell me about my Contact Us page? Does it need to be optimized? How do you optimize a Contact Us page? Should I even worry about this number? (My client runs a therapy service, so a Goal Completed = an inquiry, or a Contact Form sent.)

06-02-2011, 11:43 AM	#2
cuttingedgeoffers #1 For Biz-opp CPA Offers Join Date: Jun 2011 Location: Elizabethtown, PA Posts: 34 Thanks: 3 Thanked 5 Times in 5 Posts Social Networking	Re: Goal Completed/Start Ratio Yeah you should worry about that number. You just said Goal Completed = Contact form sent. So if you're trying to help your client generate leads, get Google Analytics installed right away and see where your conversion numbers are at, then go from there.
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06-03-2011, 12:08 PM	#3
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Goal Completed/Start Ratio I have Google Analytics installed, that's why I am reporting the 30% ratio of Goals Completed/Goals Started. My question is, what ratios do you see between these two statistics? If 30% of my visitors who go to the Contact Us page actually follow through, is this a sign that I need to optimize the Contact Us page?

06-04-2011, 05:04 PM	#4
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Goal Completed/Start Ratio Anyone else track this ratio...Goals Completed/Goal Starts?

06-14-2011, 02:40 PM	#5
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Goal Completed/Start Ratio No one's tracking this statistic...

06-16-2011, 07:24 AM	#6
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Goal Completed/Start Ratio I would accept a simple "Yes, no one is tracking this statistic"...