Creating Campaigns by Time of Day

alxvallejo · 06-03-2011, 10:23 AM

Hi all,
I found that a high percentage of conversions for my campaign occurred between 10 PM and midnight.

With Adwords, the budget gets renewed every day at midnight. So by the time 10 PM rolls around, my budget was draining and I wasn't sure if it was enough to support the demand for my ad.

Instead of simply increasing the budget, I decided to create additional duplicate campaigns that divided the day up. That way, I had more control over my budget and made sure that each "hot spot" hour was being served what I wanted.

Is anyone else going this approach and what do you think?

alxvallejo · 06-06-2011, 01:23 PM

Is anyone else building their campaigns around time of day?

06-03-2011, 10:23 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Creating Campaigns by Time of Day - Doesn't this make sense? Hi all, I found that a high percentage of conversions for my campaign occurred between 10 PM and midnight. With Adwords, the budget gets renewed every day at midnight. So by the time 10 PM rolls around, my budget was draining and I wasn't sure if it was enough to support the demand for my ad. Instead of simply increasing the budget, I decided to create additional duplicate campaigns that divided the day up. That way, I had more control over my budget and made sure that each "hot spot" hour was being served what I wanted. Is anyone else going this approach and what do you think?

06-06-2011, 01:23 PM	#2
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Creating Campaigns by Time of Day - Doesn't this make sense? Is anyone else building their campaigns around time of day?