Examples of unexplained low QS keywords

alxvallejo · 06-03-2011, 10:25 AM

Just testing user response, but here's a short list of high performing keywords with low Quality Scores:

*Note the keyword match type.
**A conversion is a submitted inquiry on the contact us page.

"premarital counseling"
QS: 2
Clicks: 14
Impressions: 488
CTR: 2.87%
Position: 2.4
Conversion Rate: 7.14%

premarital counseling
QS: 2
Clicks: 8
Impressions: 95
Position 2.2
CTR: 8.42%
Conversion Rate: 12.50%

marriage +counseling
QS: 3
Clicks: 6
Impressions: 400
Position: 3.2
CTR: 1.50%
Conversion Rate: 16.67%

marriage counseling
QS: 3
CTR: 1.41%
Conversion Rate: 18.18%

+couples +counseling
QS: 3
Clicks: 2
Impressions: 90
Position: 2.5
CTR: 2.22%
Conversion Rate: 50%

Also keep in mind that my geo-targeting is set to a list of select cities, so even though I'm using some broad match here, it's only being sent to a select audience. Broad match would be appropriate because I would have search terms such as:

counselors for couples near springfield, NY (i.e.)

I def. want to hit that query and as long as I'm marketing to that location, I see no problem with including these broad match keywords.

What do YOU think?

06-03-2011, 10:25 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Examples of unexplained low QS keywords Just testing user response, but here's a short list of high performing keywords with low Quality Scores: Note the keyword match type. *A conversion is a submitted inquiry on the contact us page. "premarital counseling" QS: 2 Clicks: 14 Impressions: 488 CTR: 2.87% Position: 2.4 Conversion Rate: 7.14% premarital counseling QS: 2 Clicks: 8 Impressions: 95 Position 2.2 CTR: 8.42% Conversion Rate: 12.50% marriage +counseling QS: 3 Clicks: 6 Impressions: 400 Position: 3.2 CTR: 1.50% Conversion Rate: 16.67% marriage counseling QS: 3 CTR: 1.41% Conversion Rate: 18.18% +couples +counseling QS: 3 Clicks: 2 Impressions: 90 Position: 2.5 CTR: 2.22% Conversion Rate: 50% Also keep in mind that my geo-targeting is set to a list of select cities, so even though I'm using some broad match here, it's only being sent to a select audience. Broad match would be appropriate because I would have search terms such as: counselors for couples near springfield, NY (i.e.) I def. want to hit that query and as long as I'm marketing to that location, I see no problem with including these broad match keywords. What do YOU think?